5 tips & trends for social media in 2012

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5 social media trends and tips for 2012, beyond the hype. As presented on social media forum 2011, Brussels.

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5 tips & trends for social media in 2012

  1. Conversation StartersSocial Media Forum: Let it flow
  2. Hi, I’m @lamazone
  3. 5 trends for 2012?
  4. 5 tips for 2012beyond the hype
  5. Image source: Wikipedia - Gartner Hype Cycle
  6. x Image source: Wikipedia - Gartner Hype Cycle
  7. x-------x Image source: Wikipedia - Gartner Hype Cycle
  8. 1.Mark’s plans
  9. Harder to get in the newsfeed
  10. Community management is not enough
  11. You need apps & ads
  12. Facebook Timeline requires specific apps
  13. Which increases targeting possibilities
  14. Tip #1 Combine content with ads & apps No Like-applications, but Life-applications Build apps on the Timeline principle
  15. 2.The mainstream Twitter
  16. Being on Twitter = carpool lane service
  17. I told my friends
  18. They’re now asking support on Twitter too
  19. That’s pretty annoying And not scalable
  20. Parallel tools won’t help
  21. You have to unsuck your existing service
  22. And use Twitter for second chances
  23. Tip #2 Don’t use social media for private matters Remember: Noise vs signal Think scale: is what you do still possible when the medium grows? Wonder why. What makes people use Twitter for service? Peer pressure, asynchronous, text vs speech...
  24. 3. The workload of theconversation manager
  25. ProductHR ConsumerMarketing This is ... doable
  26. Product HR ConsumerMarketing This is ... insane
  27. 1. Inspiration 2. Copywriting 3. Publication Create processes for talking...
  28. 1. Detect 2. Evaluate 3. Respond ...and listening
  29. Tip #3 Balance workload: only use your conversation manager when necessary Integrate social media efforts in existing company processes Teach other departments how social media works and how they can help Social media needs more than only budget from marketing
  30. 4.Think about your mothership
  31. You can integrate everything
  32. But it works both ways
  33. Focus on “What’s in it for them?”
  34. and “What’s in it for us?”
  35. and “What’s in it for us?” Not just fans!
  36. Tip #4 “Socialize your mothership” - think about how you can help people broadcast the activity on your website Try to own all the data you share with social networks. CRM your fans. Capture their activity. Don’t think platform, think about functionality and content.
  37. 5.Integrated execution asks for integrated evaluation
  38. Awesome cross-media frenzies
  39. Ask for cross-media evaluation
  40. Cost per Impression AwarenessCost per Engagement Appreciation Cost per Lead Action Cost per Referral Advocacy 4 KPI’s to rule them all
  41. Awareness Appreciation Action Advocacy Impressions Engagement Leads ReferralsNewsletter views clicks conversions forwards € 1500 wall posts +Facebook likes + post views conversions mentions in € 1000 comments status updates Do this for every channel
  42. Awareness Appreciation Action Advocacy Impressions Engagement Leads ReferralsNewsletter € 0,1 cost per € 5 cost per € 10 cost per € 15 cost per € 1500 impression engagement lead referralFacebook € 0,2 cost per € 4 cost per € 100 cost per € 20 cost per € 1000 impression engagement lead referral Discover added value
  43. Tip #5 Don’t think platform, think integrated. Look for a cross-platform solution to benchmark your marketing initiatives. Don’t report “Fans”, “Followers” or “Retweets” to the CMO. Not relevant. Report results. Evaluate and learn: use those cross-platform KPI’s to determine which platfoms you should use for your next campaign.
  44. What did you learn?
  45. 5 tips for 2012 No Like-apps, but Life-apps. If you suck, you will suck on social. So don’t suck. Social media is more then marketing. Don’t think platform, think integrated. Use platform-independant KPIs.
  46. ©mrtea
  47. 2012 is aboutsocial integration
  48. Conclusion 2012 is about “social integration” On your mothership In your database In your company Across different platforms
  49. Questions?
  50. W: www.talkingheads.be E: info@talkingheads.be T: +32 9 335 22 71 Bart De Waele Sofie Verhalle E: bart@talkingheads.be E: sofie@talkingheads.be T: +32 495 51 36 36 T: +32 478 20 84 11 Anthony Bosschem Joke De Nul E: anthony@talkingheads.be E: joke@talkingheads.be T: +32 485 15 66 13 T: +32 486 41 84 30 Geerlinde Pevenage Mei Van WalleghemE: geerlinde@talkingheads.be E: mei@talkingheads.be T: +32 497 48 47 70 T: +32 9 335 22 74

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