Tip #2 Don’t use social
media for private matters Remember: Noise vs signal Think scale: is what you do still possible when the medium grows? Wonder why. What makes people use Twitter for service? Peer pressure, asynchronous, text vs speech...
Tip #3 Balance workload: only
use your conversation manager when necessary Integrate social media efforts in existing company processes Teach other departments how social media works and how they can help Social media needs more than only budget from marketing
Tip #4 “Socialize your mothership”
- think about how you can help people broadcast the activity on your website Try to own all the data you share with social networks. CRM your fans. Capture their activity. Don’t think platform, think about functionality and content.
Awareness Appreciation Action Advocacy Impressions
Engagement Leads ReferralsNewsletter € 0,1 cost per € 5 cost per € 10 cost per € 15 cost per € 1500 impression engagement lead referralFacebook € 0,2 cost per € 4 cost per € 100 cost per € 20 cost per € 1000 impression engagement lead referral Discover added value
Tip #5 Don’t think platform,
think integrated. Look for a cross-platform solution to benchmark your marketing initiatives. Don’t report “Fans”, “Followers” or “Retweets” to the CMO. Not relevant. Report results. Evaluate and learn: use those cross-platform KPI’s to determine which platfoms you should use for your next campaign.
5 tips for 2012 No
Like-apps, but Life-apps. If you suck, you will suck on social. So don’t suck. Social media is more then marketing. Don’t think platform, think integrated. Use platform-independant KPIs.