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Marketing & promoting your service - Charlie Farley, Edinburgh University

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Marketing & promoting your service - Charlie Farley, Edinburgh University

  1. 1. Marke&ng  Resource  Lists  @  Edinburgh     Marke&ng  &  Promo&ng  your  service   29th  May  2014   Stephanie (Charlie) Farley Library Learning Services Library.Learning@ed.ac.uk    
  2. 2. Commi0ee   Mee2ngs   Hands-­‐on   Sessions   Demonstra2ons   Workshops   Talk  directly  to  your  intended  audience  
  3. 3. List  Guides     Example  Lists  –  purposefully  designed  lists  to  demonstrate  the   func2ons  and  flexibility  of  Talis  Aspire.          
  4. 4. Fun  lists  –  remember  learning  can  be   fun  at  all  levels     Do  Not  Feed  The  Zombies  by  3dpete:  h0p://www.flickr.com/photos/petehogan/5416999952/     Remembering  H.R.  Giger     -­‐  the  ar2st  behind  Ridley  Sco0’s  'Alien'       Zombie  Apocalypse  Guide     How  to  access  resources     during  a  zombie  outbreak    or  other  event      
  5. 5. Regular  Communica&on                 S2ll  needed  a  informal  way  of  providing  regular  updates,  2ps  and   tricks     ‘Resource  Lists  @  Edinburgh’  Website   Mailing  List   Blog  
  6. 6. Yes  that  is  Sean  Connery  posing  as  a   life  model  for  an  Edinburgh  College   of  Art  class.   hHp://libraryblogs.is.ed.ac.uk/  
  7. 7. How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  
  8. 8. TwiHer     “Twi0er  is  a  form  of  free  micro-­‐blogging  which  allows  users  to  send   and  receive  short  public  messages  called  tweets.  Tweets  are  limited   to  no  more  than  140  characters,  and  can  include  links  to  blogs,  web   pages,  images,  videos  and  all  other  material  online.     By  following  other  people  and  sources  you  are  able  to  build  up  an   instant,  personalized  Twi0er  feed  that  meets  your  full  range  of   interests,  both  academic  and  personal.  Thousands  of  academics  and   researchers  at  all  levels  of  experience  and  across  all  disciplines   already  use  Twi0er  daily,  alongside  more  than  200  million  other   users.”         LSE  Public  Policy  Group  document   Using  Twi0er  in  university  research,  teaching  and  impact  ac2vi2es    
  9. 9. How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  
  10. 10. How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  
  11. 11. The  story  so  far..     •  Library  Webpage   •  Talking  to  people  (mee&ngs/demonstra&ons/workshops)   •  Resource  Lists  Blog     •  Mailing  List   •  TwiHer  Account       What  next?  Stand  on  the  corner  and  hand  out  flyers?                  
  12. 12. Library  Talis  Aspire  Webpage   Blog   TwiHer  Account   User  Guides   Demonstra&ons/ Workshops   CommiHee  mee&ngs   Posters  &  Postcards   Mailing  list   List  guides  
  13. 13. Thank  you     Ques2ons  welcome  J    

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