Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />Sales Team:<br />	Lauren Poplawsky-Sales Manager<br />	T...
Contents<br />History of the Telegraph<br />Telegraph Format and Circulation<br />Macon Media Market <br />Macon Market <b...
The telegraph Background<br />
Format and circulation<br />Format and Circulation<br />Format: Broadsheet<br />Core Newspaper, Home delivery and mail, S...
Macon media Market<br />The Macon Media Market<br />
Macon Market Cont.<br />Macon Market:<br />Made up of Bibb and Houston County<br />232, 902 Households within Area<br />
Target Market<br />
The BUDGET<br />
Promotional ideas<br />Promotional Events<br />Tailgate BBQ<br /> Day of Softball at Macon-Bibb County Parks & Recreation...
MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />
Upcoming SlideShare
Loading in …5
×

Media Management Presentation

594 views

Published on

  • Be the first to comment

  • Be the first to like this

Media Management Presentation

  1. 1. MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />Sales Team:<br /> Lauren Poplawsky-Sales Manager<br /> Tiffany Addison-Assistant Sales Manager<br /> Natalia Daies<br />
  2. 2. Contents<br />History of the Telegraph<br />Telegraph Format and Circulation<br />Macon Media Market <br />Macon Market <br />PART 1<br />PART 2<br />PART 3<br />PART 4<br />PART 6<br />Target Market<br />PART 5<br />The Budget<br />PART 7<br />Promotional Ideas<br />Budget<br />PART 6<br />
  3. 3. The telegraph Background<br />
  4. 4. Format and circulation<br />Format and Circulation<br />Format: Broadsheet<br />Core Newspaper, Home delivery and mail, Single copy sales<br />Fast Circulation Facts:<br />Home delivery and mail (Sundays): 56,800<br />Reaches 60% with Sunday Paper<br /> Adult Readers 55 years and older also 58 % of daily readership<br />Daily Circulation<br />
  5. 5. Macon media Market<br />The Macon Media Market<br />
  6. 6. Macon Market Cont.<br />Macon Market:<br />Made up of Bibb and Houston County<br />232, 902 Households within Area<br />
  7. 7. Target Market<br />
  8. 8. The BUDGET<br />
  9. 9. Promotional ideas<br />Promotional Events<br />Tailgate BBQ<br /> Day of Softball at Macon-Bibb County Parks & Recreation Department<br />Local “celebrity chef” <br />Approximately $400.00 plus additional costs<br /><ul><li>(Additional costs include cost of clients product)</li></ul>2. Fort Hawkins Car Show fundraiser<br />Location: Downtown Macon<br />Informational Booth<br />Product Promotions (Gift Certificates, etc.)<br />Approximately $75.00(Vendor Fee) plus additional costs<br />Macon Restaurant featuring client’s product on Menu <br /> Cost of Product<br />Promotional Items (Included at Tailgate and Car Show)…<br />T-Shirts…100 Count, Telegraph & Client Logo, ($1,100)<br />Brochures… 100 Count ($100)… 2.6’x2.5’ Vinyl Banners ($100)<br />
  10. 10. MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />

×