Mothercraft Ottawa<br />Presented by:<br />Team #3Adi & Tim <br />OTTAWA COMMUNITY CHALLENGE 2010<br />PHASE 3<br />
INTRODUCTION<br />Mothercraft<br />Objectives <br />Strategic Plan<br />Business Model <br />
Mothercraft <br />엄마<br />Mutter<br />Maji<br />Ammee<br />Mãe<br />Mëmë<br />Kryemurgeshë<br />inahan; nanay<br />Kantaäi...
OBJECTIVES<br /> New Target Market<br /> New Revenue Streams<br /> Professional Recruitment <br /> Support Staff <br />
Limitations & Constraints<br /> Time<br /> Resources<br />
Theme: Building Relationships<br /><ul><li> Build Relationships
Build Network
 Strategic Plan</li></li></ul><li>Business Model <br />
Strategic Plan<br />Stage 1<br />Stage 2<br /><ul><li> Website
 Medical Industry
Networking Events
Professional Associations
 Books & Magazines
 Recruitment
Productize
 Finances
 Human Capital
 Data-Management
Mothercraft Sticker  </li></li></ul><li>Stage 1: Websites<br /><ul><li> New Design
 User-Friendly
 List of Services
List of professional doulas
 Social-Media/Forums
Online forms  </li></li></ul><li>Stage 1: Medical Industry <br /><ul><li> Legislation (25th Week)
 City of Ottawa Database
 Relationship Building
 Marketing Material</li></li></ul><li>Marketing Team<br />
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Mothercraft Birth Doula Challenge - Team Gaa'Yao

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A presentation given at the Ottawa Community Challenge (www.communityottawa.com) :a solution to the Mothercraft Birth Doula Challenge.

The Challenge: The current challenge is to develop a business model that would be attractive to professional doulas and would help Mothercraft in its endeavour to create a more sustainable revenue stream. In order to do this, Mothercraft must focus on four key areas, in the following order of importance:
• establishing a successful revenue generating business model,
• building a product that is attractive to both professional doulas and clientele, and
• develop a suitable platform that can support the new business model,
• attracting new business to the Mothercraft brokerage.

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  • Whats the connection? say that
  • Time Constraints:- 48 hours challengeOur solutions will need time to plan, execute, analyze to see if it is effective Resource constraint: finances, sometimes finding data was very tough such as finding specific data for mothers-to-be in the upper-middle class (what they like to do, where do they surf etc). We could only find demographics by age in Canada for internet usage and social media
  • Build relationships, build networks will yield into a successful implementation of our business plan
  • Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
  • Social Media: LINKED-IN / need contact or inquuiry form with basic info
  • 25th week ruleCity of ottawa database – target the middle/upper classRelationship building
  • External – New LeadsInternal - past and current leadsVolunteers – those interested can help out, gain more expeirences
  • Networking: up to the executives to establish rapport with the Ottawa community
  • Salary Models: Packages, Fixed Cost, Stage Pricing
  • Salary Models: Packages, Fixed Cost, Stage Pricing
  • Salary Models: Packages, Fixed Cost, Stage Pricing
  • After recruitment u can productize / survey to figure out the products / make sure its printed and online / products and
  • After recruitment u can productize / survey to figure out the products / make sure its printed and online /
  • Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
  • Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
  • Advertisement Revenue (google ads) and Sponsorship through site……its cheap AND/or through marketing team’s relationship building Community Foundation of Canada: $8,000 - $10,000- Community grants are made in support of social services, arts and culture, community economic development, education, environment, health and animal welfare within the Ottawa regionGoogle GrantsUtilizes their Google AdWords system to help non-profits advertise their website
  • Advertisement Revenue (google ads) and Sponsorship through site……its cheap AND/or through marketing team’s relationship building Community Foundation of Canada: $8,000 - $10,000- Community grants are made in support of social services, arts and culture, community economic development, education, environment, health and animal welfare within the Ottawa regionGoogle GrantsUtilizes their Google AdWords system to help non-profits advertise their websiteGoogle supports support organisations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy and the arts.
  • Volunteer Directories:Canadian Volunteer DirectoryKijiji.caVolunteer2.caTelferConnexions ProgramGives you business connections, equivalent of 4th year Course Credit, More marketable upon graduation, work experience, gives opportunity for you to work in an industry you are interested in
  • Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etcSugarCRM, keepm, doorbill
  • Strong CRM database for everyone to access so everyone can get contact of whole org, cilents, sponsors, etc
  • Mothercraft Birth Doula Challenge - Team Gaa'Yao

    1. 1. Mothercraft Ottawa<br />Presented by:<br />Team #3Adi & Tim <br />OTTAWA COMMUNITY CHALLENGE 2010<br />PHASE 3<br />
    2. 2. INTRODUCTION<br />Mothercraft<br />Objectives <br />Strategic Plan<br />Business Model <br />
    3. 3. Mothercraft <br />엄마<br />Mutter<br />Maji<br />Ammee<br />Mãe<br />Mëmë<br />Kryemurgeshë<br />inahan; nanay<br />Kantaäiti<br />Màna<br />Makuahine<br />Induk<br />妈妈<br />ayuda<br />aide<br />Hilfe<br />aiuto<br />tulong<br />助けて<br />:giúp đỡ<br />hjelp<br />membantu<br />apu<br />pomoc<br />Ajutor<br />帮助 (Bāngzhù)<br />помощь<br />+<br />+<br />Mothers<br />Help<br />What’s The Connection?<br />
    4. 4. OBJECTIVES<br /> New Target Market<br /> New Revenue Streams<br /> Professional Recruitment <br /> Support Staff <br />
    5. 5. Limitations & Constraints<br /> Time<br /> Resources<br />
    6. 6. Theme: Building Relationships<br /><ul><li> Build Relationships
    7. 7. Build Network
    8. 8. Strategic Plan</li></li></ul><li>Business Model <br />
    9. 9. Strategic Plan<br />Stage 1<br />Stage 2<br /><ul><li> Website
    10. 10. Medical Industry
    11. 11. Networking Events
    12. 12. Professional Associations
    13. 13. Books & Magazines
    14. 14. Recruitment
    15. 15. Productize
    16. 16. Finances
    17. 17. Human Capital
    18. 18. Data-Management
    19. 19. Mothercraft Sticker </li></li></ul><li>Stage 1: Websites<br /><ul><li> New Design
    20. 20. User-Friendly
    21. 21. List of Services
    22. 22. List of professional doulas
    23. 23. Social-Media/Forums
    24. 24. Online forms </li></li></ul><li>Stage 1: Medical Industry <br /><ul><li> Legislation (25th Week)
    25. 25. City of Ottawa Database
    26. 26. Relationship Building
    27. 27. Marketing Material</li></li></ul><li>Marketing Team<br />
    28. 28. Stage 1: Networking Events<br /><ul><li>Pre-Natal Recreational Classes
    29. 29. Trade Shows
    30. 30. Family Events </li></li></ul><li>Stage 1: Professional Associations<br /><ul><li>IEEE-Ottawa Chapter
    31. 31. Women’s Business</li></ul> Network of Ottawa<br /><ul><li>Canadian Association of Women Executives and Entrepreneurs </li></li></ul><li>Stage 1: Books and Magazines<br /><ul><li>Books
    32. 32. Magazines
    33. 33. Publishers
    34. 34. Store Owners </li></li></ul><li>Stage 1: Recruitment <br /><ul><li> FreelanceProfessional Doulas
    35. 35. Various Salary Models
    36. 36. Easy Client Connection
    37. 37. Work For Industry Leader </li></li></ul><li>Stage 1: Recruitment Benefit<br />
    38. 38. Stage 1: Recruitment Benefit<br />
    39. 39. Stage 1: Productize <br />
    40. 40. Stage 1: Productize <br /><ul><li>AntepartumDoulas
    41. 41. Birth Doulas
    42. 42. Postpartum Doulas
    43. 43. 24/7 phone supports
    44. 44. Full Package</li></li></ul><li>Pricing: Clients <br /><ul><li>Fixed Price: For each services MC can charge different fixed price including the mark up
    45. 45. Price per hour: for some services or extra visit MC can charge per hour strategy
    46. 46. Mothercraft Grants: Pay-as-you-want (i.e. $300-$500)</li></li></ul><li>Price: Duolas<br /><ul><li>Fixed Price: For each services MC can charge different fixed price including the mark up
    47. 47. Price per hour: for some services or extra visit MC can charge per hour strategy
    48. 48. Stage-Pricing</li></li></ul><li>Stage 2: Finances<br /><ul><li> Government Grants
    49. 49. Training Revenue
    50. 50. Sponsorship/Donations
    51. 51. Advertisement Revenue </li></li></ul><li>Google Grants<br />
    52. 52. Stage 2: Human Capital<br /><ul><li> High-School Students
    53. 53. University Students
    54. 54. Internships
    55. 55. Volunteer Databases </li></li></ul><li>Stage 2: Data-Management<br /><ul><li>OnlineCRMSoftware: </li></ul>Cost $(400-600)/year/user<br /><ul><li>Google Businessapps</li></li></ul><li>Mothercraft Sticker <br /><ul><li> Baby Products
    56. 56. Co-Branding
    57. 57. Promote on website
    58. 58. % of Donation
    59. 59. Improve SEO with linking</li></li></ul><li>OBJECTIVES<br /> New Target Market<br /> New Revenue Streams<br /> Recruitment <br /> Support Staff <br />

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