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Why is Netflix UI different from hulu UI? -Comparing by corporate strength-

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I updated Blog in the following URL.
http://blog.livedoor.jp/oka_lab/archives/1059583424.html

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Why is Netflix UI different from hulu UI? -Comparing by corporate strength-

  1. 1. UI design emphasizes searching-first by increasing number of title per view and personal name search. Reference : Netflix APP Netflix APP view design No.8 -Number of cover picture per a view increase by skipping title name and description. -View design emphasizes that user is easy to search liked film and drama by categorized UI and personal name search function. Top view Personal name search
  2. 2. UI design interests to user by displaying one scene & summary of film that hulu recommends. Top view UI of hulu APP No.8 -UI design is displaying film and drama that hulu recommends in tandem. -UI interests to user by displaying one scene and summary of film and drama instead of film title picture. トップ画面 Reference : hulu APP
  3. 3. No.8 Netflix tends to be rental type that has many film and hulu tends to be media sending information. APP Number of film Number of member Corporate background Netflix 100,000 Video streaming : 65.6 million Online DVD rental : 16 million Started from online DVD rental and continued the business ->DVD rental type hulu 10,000 Video streaming : 9 million Started as joint venture of media companies, NBC universal, FOX entertainment, Disney ABC Television. ->Media type Comparing Netflix and hulu Reference : some journals
  4. 4. 1. UI design emphasizes searching-first by increasing number of title per view and personal name search. 2. UI design interests to user by displaying one scene & summary of film that hulu recommends. 3. Netflix tends to be rental type that has many film and hulu tends to be media sending information. [Summary] Netflix started from DVD rental business and emphasized searching- first that user is easy to search liked film. As a result, Netflix APP UI became current design. hulu UI interests to user by recommending film because hulu tends to be media and helps fewer film. No.8 Why is Netflix UI different from hulu UI?

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