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10% Rule- Challenge to Making Innovative team -  Rakuten.   Inc,   |   Taichi   Watanabe   |   Oct.20,   2012
Self IntroductionTaichi Watanabe• Software engineer of• Language : Java, C, PL/SQL• Trying Scrum Mastertwitter:@taichiw042...
Self Introduction As new                                              Software Engneer Graduate         Software Engneer  ...
Today‟stheme          3
Today’s theme1 We hold event “10% Rule”to create innovative services2 Challengers had been decreasing3“ How did we revive ...
Chapter 1What is 10%      Rule?                   5
10% RuleDevelopment department ofholds “10% rule” since 2008 .    Under this rule, challengers can…•   Make product / serv...
Example of DemoEach 3 months, LT style demo takes place.                                            7
How did it start?                    8
How did it start?In 2008 Engineers should use their own business hours more freely. Innovative service will be born from t...
So, it started. First 10% rule was held in 2008.The number of challengers was 14.                                    10
Many servicefrom 10% rule                11
iOS / Android App                    12
Keyword Suggestion                     13
Browsing History                   14
Link generater                 15
Many Services were born from 10% rule     10% rule contributedto creating innovative service.                             ...
What is 10% rule For Me?              Also,“10% rule is important for me!!”                                    17
Chapter 2Tough time for    10% Rule                     18
Number of challengers decreasing                                 Challengers of 10% Rule              20              15Ch...
Why?       20
Trigger =Organization change                      21
Organization was changed~2009                   Development Group                        Development Groupcompulsory      ...
Organization was changed2008~2009             Development Group2010~            Voluntary participants                    ...
Some members had left…1. Some members had left…  • Didn‟t have high motivation to 10% rule  • Became busy at new team     ...
Quality had become down2. Quality of product had become down  • Frequency of thinking about 10% rule    was down          ...
Decreasing         QualityChallengers        down    Death Loop   Motivation of challengers   down ↓ ↓ ↓ ↓ ↓              ...
Chapter 3Taichi Stands           Up                    27
January 2012January 2012Apr. 2008   Aug. 2008          Oct. 2011   Jun. 2012  While I was in San Francisco,  I got impress...
January 2012I attended 10% rule demo.    There were only      5 presenters.                              29
Many absenceWhat‟s going on??Many challengers declined it.They saidtheir product wasn‟t completed.                        ...
I was disappointed                 What do you mean?                                 31
I was disappointedI felt …          If we  didn‟t do anything,   10% rule would           die.                            ...
I movedI e-mailed to Sato-san“Let me conduct 10% rule. I‟ll revive it!!!!!”                            33
I movedHe   replied me right away.“OK, go ahead!!”                              34
I had Stood Up on the Earth.                               35
New teamAnd I was not alone    New organizer team      was formed!!                                 36
Chapter 4What did we        Do?                   37
2 strategies1 Quality up of productG Gather new challengers2                           38
2 strategies1 Quality up of product                           39
How to improve quality?Held Mid-term Demo                             40
How to improve quality?Held Mid-term Demo          Final Demo!                             41
How to improve quality?Held Mid-term Demo      Mid-term      Demo!                 Final Demo!                            ...
How to improve quality?Held 10% Rule Lunch• Make lunch group of several people• Talk about their  product, progress, block...
How to improve quality?Off-site camp                                   44
• Increasing chance of thinking about 10% rule• Finding Rivals & Buddies      Quality UP!                                 ...
2 strategiesG Gather new challengers2                           46
How to gather new challengers?       For gathering new challengers…Created“festival” atmosphereDemo eventfor everyone‟s en...
Snack & discussionDiscussing which demo was the best                                       Snacks handed out              ...
Dora & Dora-girl                   49
How to gather new challengers?                 Internal SNS (yammer)                                         50
Enjoyable demoEveryone can enjoy the Demo EventNot only Challengers also other attendeescan enjoy this event!             ...
How to gather new entrants?Challenger           Just attendee         Not interested in             impressed             ...
How to gather new entrants?10% rule in usual day                                 53
Trophy         54
Sticker          55
How to gather new entrants?Challengers    Just attendee               Not interested in                                 Wh...
By our effort …                  57
Many member joined us!                          Challengers of 10% Rule              25              20Challengers        ...
Our improvement       is not     finished              59
Idea from IZAKAYAAfter Demo at July, 2012         Retrospective Meeting with Beer                           Team match is ...
Team match             61
Team match             62
Team matchAtsushi Yajima    - “Rakuten Travel X RPG”• Got impressed by  8 bit Google Map• Tried to make RPG  with javascri...
Result         How did this happen?                            64
Anyway         65
We improve  10% rulecontinuously!                66
By the way… Why my target is only own department? Why don‟t I held event to whole Rakuten?                             67
It’s a “Small World”               Let‟s 10%!!Whole Rakuten Development Unit                                     Not      ...
Influence “passion”impressed                 impressed                      impressed     impressed                     im...
From other department From other department, new challenger have come!They are directors from “Creative & Web Design Dept....
My dreamMy Dream       „s champion           World Cup!!                             71
My dream                              „s champion   Also                  VS other company!„s champion   Y     D        G ...
My dreamIn addition     World champion!!              Really World Cup!!                                   73
How do you think?  Why don‟t you hold 10% rule      at your company?                    and…Let‟s hold “World Cup”       t...
Please contact me!  @taichiw0424       75
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10%Rule -Challenge to Making Innovative Team- @RakutenTechnologyConference2012

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10%Rule -Challenge to Making Innovative Team- @RakutenTechnologyConference2012

  1. 1. 10% Rule- Challenge to Making Innovative team - Rakuten. Inc, | Taichi Watanabe | Oct.20, 2012
  2. 2. Self IntroductionTaichi Watanabe• Software engineer of• Language : Java, C, PL/SQL• Trying Scrum Mastertwitter:@taichiw0424 1
  3. 3. Self Introduction As new Software Engneer Graduate Software Engneer Scrum MasterApr. 2008 Aug. 2008 Oct. 2011 Jun. 2012 Agile Training @ San Francisco 2
  4. 4. Today‟stheme 3
  5. 5. Today’s theme1 We hold event “10% Rule”to create innovative services2 Challengers had been decreasing3“ How did we revive it? 4
  6. 6. Chapter 1What is 10% Rule? 5
  7. 7. 10% RuleDevelopment department ofholds “10% rule” since 2008 . Under this rule, challengers can…• Make product / service• Decide freely “what they make”• Use 10% of own business hour• The result affect to appraisal 6
  8. 8. Example of DemoEach 3 months, LT style demo takes place. 7
  9. 9. How did it start? 8
  10. 10. How did it start?In 2008 Engineers should use their own business hours more freely. Innovative service will be born from that! Business Manager of Munechika Sato 9
  11. 11. So, it started. First 10% rule was held in 2008.The number of challengers was 14. 10
  12. 12. Many servicefrom 10% rule 11
  13. 13. iOS / Android App 12
  14. 14. Keyword Suggestion 13
  15. 15. Browsing History 14
  16. 16. Link generater 15
  17. 17. Many Services were born from 10% rule 10% rule contributedto creating innovative service. 16
  18. 18. What is 10% rule For Me? Also,“10% rule is important for me!!” 17
  19. 19. Chapter 2Tough time for 10% Rule 18
  20. 20. Number of challengers decreasing Challengers of 10% Rule 20 15Challengers 10 5 0 2008 Q3 2009 Q3 2010 Q3 2011 Q3 19
  21. 21. Why? 20
  22. 22. Trigger =Organization change 21
  23. 23. Organization was changed~2009 Development Group Development Groupcompulsory Voluntaryparticipants participants 22
  24. 24. Organization was changed2008~2009 Development Group2010~ Voluntary participants 23
  25. 25. Some members had left…1. Some members had left… • Didn‟t have high motivation to 10% rule • Became busy at new team 24
  26. 26. Quality had become down2. Quality of product had become down • Frequency of thinking about 10% rule was down 25
  27. 27. Decreasing QualityChallengers down Death Loop Motivation of challengers down ↓ ↓ ↓ ↓ ↓ 26
  28. 28. Chapter 3Taichi Stands Up 27
  29. 29. January 2012January 2012Apr. 2008 Aug. 2008 Oct. 2011 Jun. 2012 While I was in San Francisco, I got impressed by hacker in the U.S. 28
  30. 30. January 2012I attended 10% rule demo. There were only 5 presenters. 29
  31. 31. Many absenceWhat‟s going on??Many challengers declined it.They saidtheir product wasn‟t completed. 30
  32. 32. I was disappointed What do you mean? 31
  33. 33. I was disappointedI felt … If we didn‟t do anything, 10% rule would die. 32
  34. 34. I movedI e-mailed to Sato-san“Let me conduct 10% rule. I‟ll revive it!!!!!” 33
  35. 35. I movedHe replied me right away.“OK, go ahead!!” 34
  36. 36. I had Stood Up on the Earth. 35
  37. 37. New teamAnd I was not alone New organizer team was formed!! 36
  38. 38. Chapter 4What did we Do? 37
  39. 39. 2 strategies1 Quality up of productG Gather new challengers2 38
  40. 40. 2 strategies1 Quality up of product 39
  41. 41. How to improve quality?Held Mid-term Demo 40
  42. 42. How to improve quality?Held Mid-term Demo Final Demo! 41
  43. 43. How to improve quality?Held Mid-term Demo Mid-term Demo! Final Demo! 42
  44. 44. How to improve quality?Held 10% Rule Lunch• Make lunch group of several people• Talk about their product, progress, blocker…• Discuss how to improve them Find rivals & Buddies 43
  45. 45. How to improve quality?Off-site camp 44
  46. 46. • Increasing chance of thinking about 10% rule• Finding Rivals & Buddies Quality UP! 45
  47. 47. 2 strategiesG Gather new challengers2 46
  48. 48. How to gather new challengers? For gathering new challengers…Created“festival” atmosphereDemo eventfor everyone‟s enjoy! By jessleecuizon Festival: Awa Odori in Koenji http://www.flickr.com/photos/eelssej_/4947810701/ 47
  49. 49. Snack & discussionDiscussing which demo was the best Snacks handed out 48
  50. 50. Dora & Dora-girl 49
  51. 51. How to gather new challengers? Internal SNS (yammer) 50
  52. 52. Enjoyable demoEveryone can enjoy the Demo EventNot only Challengers also other attendeescan enjoy this event! 51
  53. 53. How to gather new entrants?Challenger Just attendee Not interested in impressed I wanna Looks Cool Demo join!! interesting… 52
  54. 54. How to gather new entrants?10% rule in usual day 53
  55. 55. Trophy 54
  56. 56. Sticker 55
  57. 57. How to gather new entrants?Challengers Just attendee Not interested in What‟s that? Looks so interesting! I wanna get it!! 56
  58. 58. By our effort … 57
  59. 59. Many member joined us! Challengers of 10% Rule 25 20Challengers 15 10 5 0 2008 Q3 2009 Q3 2010 Q3 2011 Q3 2012 Q3 58
  60. 60. Our improvement is not finished 59
  61. 61. Idea from IZAKAYAAfter Demo at July, 2012 Retrospective Meeting with Beer Team match is interesting, isn‟t it? 60
  62. 62. Team match 61
  63. 63. Team match 62
  64. 64. Team matchAtsushi Yajima - “Rakuten Travel X RPG”• Got impressed by 8 bit Google Map• Tried to make RPG with javascript ⇒ GoTo Movie 63
  65. 65. Result How did this happen? 64
  66. 66. Anyway 65
  67. 67. We improve 10% rulecontinuously! 66
  68. 68. By the way… Why my target is only own department? Why don‟t I held event to whole Rakuten? 67
  69. 69. It’s a “Small World” Let‟s 10%!!Whole Rakuten Development Unit Not effective… More effective!! 68
  70. 70. Influence “passion”impressed impressed impressed impressed impressed 69
  71. 71. From other department From other department, new challenger have come!They are directors from “Creative & Web Design Dept.” 70
  72. 72. My dreamMy Dream „s champion World Cup!! 71
  73. 73. My dream „s champion Also VS other company!„s champion Y D G A G 72
  74. 74. My dreamIn addition World champion!! Really World Cup!! 73
  75. 75. How do you think? Why don‟t you hold 10% rule at your company? and…Let‟s hold “World Cup” together!! 74
  76. 76. Please contact me! @taichiw0424 75

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