Twitter – from Cloning to
Localizing for Vietnam Market
A Visual Step-by-step Guide
Tai Tran
13/2/2009
TWITTER
This is Twitter
It allows users to update status
Because there are these 2 needs
It allows an environment for
Relationships
By allowing people to exchange
Conversations asynchronously
It allows Contents to be spread
virally
Initially business-related contents
were spread by Influencers
And the concept Micro-blogging
was born
Twitter can be accessed via
different gadgets
This is Twitter’s model
VIETNAMESE USERS
WISDOM
They love Yahoo! 360 Blast
Because they can appear
interesting
And receive other people’s
responses
To them, user-generated contents
are on Blogs
They blog for emotional expression
They love and seek Entertainment
Many hot blogs cover
Entertainment / Entertaining info
They don’t want to be confused by
complex concepts & terms
Most access is done via Web
The user wisdom
Read more here
• The Wisdom Yahoo! has been equipping
Vietnamese users with http://tr.im/g4dd
HOW DO WE MERGE
TWITTER MODEL WITH
LOCAL USER EXPECTATION?
“Micro-blogging” is a new concept!
Exploit the wisdom of Yahoo! 360
Blast
• Yahoo! 360 Blast works so well
– To let users update their statuses
– To let user...
• They love Entertainment contents and
Blog for personal & emotional life
• It’s safe to temporarily neglect business-
rel...
SMS
• 20 million Internet users
• 20 million Internet users with Mobiles
• => Allow them to show off their whereabouts and...
What others they can tweet about?
• Basing on existing contents
– News
– Entertainment: Movies, Music
– Their connections’...
Their Social Graphs
• Their Social Graphs are on Yahoo! 360
and Yahoo! Messenger
• They won’t use new services without the...
And we clean up a little bit
A Localized Twitter Clone
HOW TO EXPLOIT THIS
SLIDESHOW
1. This is not only a guide
• It is one example of how to strike up a
brainstorm session
2. Because mind-maps can make
you lose focus
• The next slide contains a list of
categorized but not prioritized action it...
Suggested Action Items
• Features
– SMS
– Invite from Yahoo! 360
• Educate users
– Omit “micro-blog” concept
– About Gossi...
APPENDICES
Bibliography
• Which feature a Twitter clone should
have? - http://tr.im/g41v
• Vietnam Twitter Review - http://tr.im/g4bm...
List of shortened URLs
• http://tr.im/g4dd links to http://www.taitran.com/blog/the-wisdom-
yahoo-has-been-equipping-vietn...
Thank You and Good Luck
Tai Tran
www.taitran.com
www.taitran.com/twitter
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
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Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide

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Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide

  1. 1. Twitter – from Cloning to Localizing for Vietnam Market A Visual Step-by-step Guide Tai Tran 13/2/2009
  2. 2. TWITTER
  3. 3. This is Twitter
  4. 4. It allows users to update status
  5. 5. Because there are these 2 needs
  6. 6. It allows an environment for Relationships
  7. 7. By allowing people to exchange Conversations asynchronously
  8. 8. It allows Contents to be spread virally
  9. 9. Initially business-related contents were spread by Influencers
  10. 10. And the concept Micro-blogging was born
  11. 11. Twitter can be accessed via different gadgets
  12. 12. This is Twitter’s model
  13. 13. VIETNAMESE USERS WISDOM
  14. 14. They love Yahoo! 360 Blast
  15. 15. Because they can appear interesting
  16. 16. And receive other people’s responses
  17. 17. To them, user-generated contents are on Blogs
  18. 18. They blog for emotional expression
  19. 19. They love and seek Entertainment
  20. 20. Many hot blogs cover Entertainment / Entertaining info
  21. 21. They don’t want to be confused by complex concepts & terms
  22. 22. Most access is done via Web
  23. 23. The user wisdom
  24. 24. Read more here • The Wisdom Yahoo! has been equipping Vietnamese users with http://tr.im/g4dd
  25. 25. HOW DO WE MERGE TWITTER MODEL WITH LOCAL USER EXPECTATION?
  26. 26. “Micro-blogging” is a new concept!
  27. 27. Exploit the wisdom of Yahoo! 360 Blast • Yahoo! 360 Blast works so well – To let users update their statuses – To let users send asynchronous messages – To let users show off things that are cool – To let users show off things that are important to them • So Status Update feature also solves the problem of Relationship • Associate Status Update feature of a Twitter clone with the Blast • Educate them that the Twitter clone allows them BlastS with history
  28. 28. • They love Entertainment contents and Blog for personal & emotional life • It’s safe to temporarily neglect business- related contents • Influencers can map to hot news reporters – Invite them!
  29. 29. SMS • 20 million Internet users • 20 million Internet users with Mobiles • => Allow them to show off their whereabouts and what they are doing via SMS – Because this makes them interesting to their friends – Because this fosters their relationships – Because this makes them feel cool • They can’t blog on a regular phone, but they can tweet on a regular phone with SMS • Even on smart phones, they can’t blog without Wi-Fi / GPRS, but they can tweet anywhere anytime • => Education them about this
  30. 30. What others they can tweet about? • Basing on existing contents – News – Entertainment: Movies, Music – Their connections’ blog entries • Gossip • Q&A • => Educate them about this
  31. 31. Their Social Graphs • Their Social Graphs are on Yahoo! 360 and Yahoo! Messenger • They won’t use new services without the Social Graph • Allow them to invite their friends to the new service
  32. 32. And we clean up a little bit
  33. 33. A Localized Twitter Clone
  34. 34. HOW TO EXPLOIT THIS SLIDESHOW
  35. 35. 1. This is not only a guide • It is one example of how to strike up a brainstorm session
  36. 36. 2. Because mind-maps can make you lose focus • The next slide contains a list of categorized but not prioritized action items drawn from this slideshow
  37. 37. Suggested Action Items • Features – SMS – Invite from Yahoo! 360 • Educate users – Omit “micro-blog” concept – About Gossips – About showing off Whereabouts • Make it viral – Invite existing influencers
  38. 38. APPENDICES
  39. 39. Bibliography • Which feature a Twitter clone should have? - http://tr.im/g41v • Vietnam Twitter Review - http://tr.im/g4bm • How to explain Twitter to your purely- business peers in less than 10 minutes - http://tr.im/g4bs
  40. 40. List of shortened URLs • http://tr.im/g4dd links to http://www.taitran.com/blog/the-wisdom- yahoo-has-been-equipping-vietnamese-users-with.html • http://tr.im/g41v links to http://www.fresco20.com/which-feature-a- twitter-clone-should-have/ • http://tr.im/g4bm links to http://www.slideshare.net/chipro/twitter- review • http://tr.im/g4bs links to http://www.taitran.com/blog/how-to-explain- twitter-to-your-purely-business-peers-in-less-than-10-minutes.html • http://tr.im/g41m links to http://www.baodatviet.vn/Home/Tieu-blog- kho-sot-o-Viet-Nam/20092/29571.datviet
  41. 41. Thank You and Good Luck Tai Tran www.taitran.com www.taitran.com/twitter

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