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Amazon.com - Analysis of Agility

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Amazon.com - Analysis of Agility

  1. 1. School of Accounting www.accounting.unsw.edu.au<br />ACCT5949 – Managing Agile Organisations<br />
  2. 2. The e-Commerce and Online Retail Leader<br />UNSW Consulting Group<br />Phuong Ho<br />Jia Lin<br />Quynh Anh Pham<br />Tai Tran<br />Alexander von Kindle<br />Elizabeth Mc iPad<br />
  3. 3. Agenda<br />
  4. 4. History<br />Arrow from A to Z: all products<br />Smile: customer satisfaction<br />Range of products as large as Amazon river<br />
  5. 5. NASDAQ:AMZN<br />Angel Funding & <br />Venture Capital<br />Acquisitions<br /><ul><li>Bookpages.co.uk
  6. 6. IMDb
  7. 7. Joyo.com
  8. 8. Zappos
  9. 9. Woot</li></ul>International Expansion<br /><ul><li>UK & EU
  10. 10. Japan
  11. 11. China</li></li></ul><li>Technology and Information Services<br />B2C and C2C e-Commerce<br />Complementary Products<br />Private Labels<br />
  12. 12. Agility<br />Business Model<br />Customer Focus<br />Freedom from constraints<br />Respond to changes and lead the change<br />
  13. 13. Agility 1: Business Model<br />e-Commerce<br />Technology-based<br />
  14. 14. Agility 1/4: Business Model (cont)<br />
  15. 15. Agility 2/4: Customer Focus<br />Strategy: Customer Service Quality<br />Use Technology  Understand Customers  Personalized Experience<br />
  16. 16. Purchase<br />Satisfied<br />
  17. 17. Agility 3/4: Freedom from Constraints<br />Unlimited titles<br />Save costs<br />Alliance<br />Overseeing young companies<br />Anywhere<br />Anytime<br />
  18. 18. Agility 4/4: Respond to & lead changes - Mobility<br />PC dying<br />Books dying<br />Newspaper dying<br />Change: <br />Read on the go<br />
  19. 19. Agility 4/4: Respond to & lead changes - Frugality<br />
  20. 20. Opportunities<br />
  21. 21. Opportunities 1/4<br />US online retail industry grows despite financial crisis<br />2009: sales growth rate 11%<br />Favourable for Amazon<br />Online Retail Growth 11%<br />Retail Growth 2.5%<br />
  22. 22. Opportunities 2/4<br />Shift to Internet shopping<br />
  23. 23. Opportunities 3/4<br />Consolidation of online retail business<br />Post-crisis<br />Consolidation<br />
  24. 24. Opportunities 4/4<br />International Internet usage growth<br />Growth: developed and emerging markets<br />Emerging markets users: 84% online population<br />Web users from emerging markets more likely to participate in online activities<br />
  25. 25. Threats<br />
  26. 26. Threats 1/4<br />Strained relationship with publishers<br />Abuse buyer bargain power to enforce pricing policy on publishers and vendors<br />$9.99<br />$15<br />Vendor/Publisher<br />have choices<br />
  27. 27. Threats 2/4<br />Global uncertainties<br />Foreign exchange, international competition & political risks<br />Foreign exchange risks  US$174 million  down in sales<br />Protectionism in destination countries e.g. China<br />
  28. 28. Threats 3/4<br />Consumption of media through other distribution channels <br />Apple's iTunes<br />vs.<br />
  29. 29. Threats 4/4<br />Competition from e-commerce & retails<br />Technology firms e.g. Apple, eBay<br />Traditional retailer e.g. Wal-Mart<br />
  30. 30. Through a microscope (x400 times)<br />Amazon Kindle Ink<br />Organic, pleasant for the eyes<br />Single-purpose: books<br />Apple iPad<br />Digital<br />Multi-purpose: entertainment<br />Mobility & Innovation<br />
  31. 31. Recommendations<br />Improve core technology and innovate<br />Leading online retail market share (12%)<br />75% ebooks market share<br />Second-hand segment<br />Fragmented<br />Amazon has high bargain power<br />Revamp value chain<br />Relationship with publishers & vendors<br />
  32. 32. Thank You!<br />Take a look at <br />Alexander von Kindle <br />
  33. 33. References<br />Citations in Ho P, Lin J, Pham A, Tran T, 2010, 'Amazon.com, the Electronic Commerce and Online Retail Leader, Analysis of Agility', School of Accounting, Australian School of Business, University of New South Wales, 2010<br />E-Books reader review, 2010, ‘Kindle is lightweight‘, accessed 14/10/2010, from <http://ebookreadersreviewed.com/wp-content/uploads/2009/10/Amazon-Kindle-2-Is-Lightweight-And-Easy-To-Use-300x286.jpg><br />Ieplexus, 2010, 'Wal-mart & Amazon', accessed 10/10/2010, from <http://www.ieplexus.com/wp-content/uploads/2009/11/apg_walmart_amazon_091124_mn.jpg><br />Illustration, 2010, 'Books', accessed 14/10/2010, from <http://s3.images.com/huge.7.37389.JPG><br />Peters K, 2010, 'Kindle and iPad Displays: Up close and personal', BIT-101, accessed 10/10/2010, from <http://www.bit-101.com/blog/?p=2722><br />Photoready, 2010, 'Books sculpture', accessed 10/10/2010, from <http://www.photoready.co.uk/scenes/images/book-sculpture.jpg><br />

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