Tag'by Presentation


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Social Marketing is coming Everywhere.

Tag'by is connecting 2 worlds: your offline and online life.

Our technology extends the power of social marketing to the real world.

Tag'by provides an innovative solution to add a social animation to your store, exhibition, event, restaurants ...

Select your tag (loyalty card, RFID, Mobile phone NFC), we guaranty the connection with your customers' Facebook account.

You'll be able to personalize your visitors' visit and improve their experience.

Add value to your place, better know your visitors, serve them better, reach their friends, extend your visibility on Facebook and increase your revenue!

Your clients will become your best ambassadors!

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Tag'by Presentation

  1. 1. Social Marketing Everywhere
  2. 2. Who we are• International company 5 Local offices • Paris • Brussels • Hong Kong • Sydney • Tel-Aviv (R&D)• Digital Marketing & Communication Founders’ expertise background • Online start-ups • Web agencies • VP Ogilvy Paris15/11/2012 2
  3. 3. Our Mission We provide Social Marketing in Physical Places11/15/2012 3
  4. 4. Our ObjectiveWe help Brands• Leverage the traffic present in stores, restaurants, events or exhibitions• By using the social networks (Facebook, Twitter or Linkedin),• In order to turn people into brand ambassadors15/11/2012 4
  5. 5. The BIG ideahttp://youtu.be/o8_XM7PJmvY15/11/2012 5
  6. 6. The principleIn the shop/exhibition/ event:• People find tablets with predefined messages & brand activations: games, photo shoots, promos, etc• People can share those messages with their friends instantly with a simple swipe on the tablet15/11/2012 6
  7. 7. Marketing Approach• Every physical place needs a social environment• “I Like” or “Check in” is not enough!• Making visitors register and share branded messages requires thought- through “stories”. – Refined or fun messages, viral videos, photo- shots, games, exclusive promotions or incentivized publications… – Unique experience is the best sharing animation15/11/2012 7
  8. 8. The benefits for the brands• Increased visibility of brand/animation/shop/event• Consumer database populated by every registration• Extra dimension and Fun image to a shop/event• Extra traffic generated by exclusive offers to friends• Loyalty building by engaging the user publishing on user’s timeline• Profiled offers based on Facebook profile Every visitor, even if not a customer, becomes more valuable than ever15/11/2012 8
  9. 9. Solution OverviewUser experience Message To Post 1 Message To Post 2 Message To Post 3 Card registration The user swipes his card to The selected messages are Friends reacts on at 1st visit publish displayed messages posted on user’s wall user’s post and get recruitedSolution Branded tag Smart screen management Publication Tracking Mobile NFC Promos/photo/ Info Management Reward Profiled offers Administration + scheduleBenefits Users DB Loyalty Targeted Recruitment Selling activation Behaviour analysis advertising of new visitors 15/11/2012 9
  10. 10. Tag’by Solution A Marketing 3 Key Applications Platform Development Connectors RFID readers Toolkit RFID cards, bracelets ..15/11/2012 10
  11. 11. Marketing Platform• Web Application• Design messages• Schedule actions• Manage stations• Analyse activity• Program marketing operations15/11/2012 11
  12. 12. 3 Key Applications Messages Photo-booth Photographer « ready to post » the Ipad acts as a the photo is taken predefined mirror. One taken, by a photographer message the image can be holding the tablet enriched with a The photo can also logo…or more! be enriched15/11/2012 12
  13. 13. Development Toolkit• Tag’by offers an SDK and API and opens its platform to develop “the new generation of social marketing in real world”.• Any developer or social agency can create tailor-made Tag’by applications• Behavioural CRM, Wish lists, Profiled offers, Loyalty programs… The sky is the limit 11/15/2012 13
  14. 14. Connectors• Tag’by can work on any device (Ipad, Android, Windows or Mac)• The device just needs a USB connector to read RFID card, loyalty card or an NFC mobile phone (unique ID encrypted).• We can provide the readers as well as the RFID cards – For tablets embedding NFC, no reader is needed – For Mobile phone with NFC no card is need.15/11/2012 14
  15. 15. Real CasesJ&B Whisky (Paris)Louis Vuitton (Singapore)Disney (Cannes, France)Roche (Paris)Babyland (Tel Aviv)Optic Duroc (France)LongchampKia15/11/2012 15
  16. 16. J&B Whisky « Excentric Night »• 3500 highly targeted guests in an extraordinary event.• Tag’by allowed to  Turn them into fans  Extend the reach to their hundreds of friends  Benefit from Facebook « young and trendy » values
  17. 17. J&B Whisky Mechanism• RFID support: bracelet• Registration: on site• Connection: specially designed Kiosk• Publication: Photo + text
  18. 18. Louis Vuitton: Singapore Opening• The highest level of refinement in an event• Tag’by the most innovative photo-sharing experience: – Photos are taken by a professional photographer – Presented on a Tablet PC by an hostess – Shared on Facebook or by email with an elegant RFID Card
  19. 19. Louis Vuitton Mechanism• RFID Support an elegant Card• Registration: Hostess with Tablet PC• Connection: Tablet PC with RFID reader• Publication: The photo taken with event mention
  20. 20. Disney: Cars 2 at Cannes Festival• Mothers get an invitation to be photo shooted with Cars and get the photo on her Facebook account RFID Tag
  21. 21. Disney: The Mechanism The mother Publication of Cars After the photo registers on the 2 trailer video on shoot, the photos booth the mother ’s wall are added to her She associates her with a text message: personal album withinvitation tag to her « I’m on Cars 2 a Cars 2 frame Facebook account Photocall at Cannes »
  22. 22. Babyland: Baby Exhibition in Tel AvivA Facebook animation• Every visitors that participates to the Facebook lottery can win 300 €• The 3 main Sponsors: Materna, Teva and Pampers have a link stations publishing branded messages and a professional photographer on their booth• Results: 9 000 registrations, 5 000 photos, 22 000 posts… 1.7 millions of views
  23. 23. Babyland: MechanismEvery visitors have A Computer The posted photo a Babyland RFID displays the photos appears on visitorsbracelet that they as soon as they’re wall with aconnected to their taken and RFID message and aFacebook account reader allows branded frame visitor to publish the photo on his wall
  24. 24. Roche Foundation Seminar• 300 attendees to a professional seminar in Paris• Their mission: make the world better understand chronicle diseases• Every participant could publish on his Facebook wall a predefined information for each conference he attended• 30% offered their personal wall as a communication space to support this cause15/11/2012 24
  25. 25. Roche Mechanism• Every attendee has an RFID sticker on his badge• An hostess assists them to register to their Facebook account• Four messages were scheduled to follow conferences program• Attendees can post a new publication after each conference• They used to check the post on their mobile and expected friends reactions
  26. 26. Optic Duroc• 50 Stores in France• Their Objective: Create a loyalty card and recruit friends customers• We created a specific RFID card to facilitate Facebook sharing• Make customers post promotions on their wall• Make them publish a photo of them wearing glasses11/15/2012 26
  27. 27. Optic Duroc Mechanism• Ipad Mirrors and Messages• One RFID reader on each computer• The customer registers and shares the good deal he just benefited from• He takes photo of himself with the new glasses he just bought15/11/2012 27
  28. 28. Mobile Station (Ipad)• Stations are simple tablet computers (Ipad or Android) hold by hostesses• Some are used to take pictures that are posted on visitors wall with watermarked logo• Others may display predefined messages or videos to post on their wall Longchamp KIA Launch of the film « Oh! my bike » Motor Show 201215/11/2012 28
  29. 29. Kia at Motor ShowIpads at the Motor Show On Facebook11/15/2012 29
  30. 30. Longchamp bloggers eventIpads in the street On Facebook15/11/2012 30
  31. 31. Get ready…Social Marketing is coming EVERYWHERE
  32. 32. Contacts Joël Bloch - joel@tagby.com • Tel: +33 1 44 54 53 82 / +852 81 91 40 24 • Mob: +33 603 02 57 52 Jean-Yves Boublil- jean-Yves@tagby.com • Tel: +33 1 44 54 53 83 • Mob: +33 611 08 20 69