Tag man and evidon an example

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Diagram showing how the TagMan and Evidon Partnership works

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Tag man and evidon an example

  1. 1. Partnerships: Evidon “Data Aggregator has collected info about you!”1 Person clicks on a car ad and lands on a 3 TagMan tells Evidon about that tag… …so Evidon can notify the car website. person that the Data Aggregator has collected info about them. 2 TagMan loads a relevant tracker tag (e.g., a Data 4 If the person takes some action, e.g., opts out, Evidon tells TagMan so, the next Aggregator, which adds this time it sees that user, it person doesnt’t load that Data to its “auto intender” Aggregator. segment). Simplicity: site notice auto-populates Consumer preference more assured: - their choices communicated to both tracker and site/TagMan Private & Confidential Copyright TagMan 2012

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