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TagPerformance: Optimise the technical performance of your tags

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Managing the technical performance of tag integrations is essential for any organisation for which response times directly impact conversion or are seeking simply to streamline the customer experience.
Learn about:
• The business impact of tag optimisation
• The different approaches to optimisation
• How TagPerformance makes it easy to visualise, understand and identify opportunities for optimisation

Published in: Marketing
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TagPerformance: Optimise the technical performance of your tags

  1. 1. OPTIMISE TH E TEC H N IC AL PER FOR MAN C E OF YOU R TAGS TAGPERFORMANCE
  2. 2. TAGCOMMANDER TAGCOMMANDER HELPS YOU TAKE COMMAND OF YOUR MARKETING CLOUD More simple, more agile, improved governance…
  3. 3. TAGCOMMANDER USING MULTIPLE VENDOR SOLUTIONS HAS BECOME THE NORM. HOWEVER…  The number of tags per page is growing fast  They have become an important component of page load time  Technical performance impacts business performance  Current solutions do not address the issue TAGPERFORMANCE
  4. 4. TAGCOMMANDER MEDIA SITES ARE LEADING THE PACK BUT OTHERS ARE NOT FAR BEHIND TAGPERFORMANCE 89 tags 79 tags
  5. 5. TAGCOMMANDER A LOOK AT TAGCOMMANDER’S OWN CUSTOMERS REVEALS TAGPERFORMANCE 29 Tags on average 6 Tags minimum 97 Tags maximum Statistics by site using TagCommander
  6. 6. TAGCOMMANDER TECHNICAL PERFORMANCE TRANSLATES TO BUSINESS PERFORMANCE TAGPERFORMANCE When Mozilla reduced load times by 2.2 sec, Firefox downloads shot up 15% In the 2011 presidential campaign, the new version of Obama’s campaign site reduced load times from 5 seconds to 2 seconds. The improved site resulted in 14% lift in conversions, which translated to $34m in extra donations
  7. 7. TAGCOMMANDER THE BUSINESS IMPACT IS NOT LINEAR: OPTIMISATION HAS GREAT UPSIDE TAGPERFORMANCE 2% conversion lift for each second gained
  8. 8. TAGCOMMANDER YOUR CHALLENGES  Optimise user experience  Improve conversion rates and visitor engagement  Improve SEO ranking  Measure it in order to manage it  Be alerted in real time to take action TAGPERFORMANCE
  9. 9. LIMITATION S OF EXISTIN G SOL U TION S
  10. 10. TAGCOMMANDER IT’S POSSIBLE TO DO IT MANUALLY… But it’s complex, time consuming and difficult to automate…
  11. 11. TAGCOMMANDER SIMILAR SOLUTIONS EXIST… TAGPERFORMANCE … But are intended for other use cases and other users
  12. 12. TAGCOMMANDER APPLICATION PERFORMANCE MANAGEMENT TYPE TOOLS… TAGPERFORMANCE • Intended for systems administration or application development users and are very technical • No measurement or partial measurement of tag performance • Measurement achieved by sampling by way of robots and not real users
  13. 13. TH E SOLU TION TAGPERFORMANCE
  14. 14. TAGCOMMANDER AN EXTENSION OF TAGCOMMANDER MANAGE TAGPERFORMANCE TagPerformance measures the load times of all tags, for all visitors, and for all pages. TagPerformance provides reports to visualise, understand and identify opportunities for optimisation. TagPerformance is specifically designed to address tag performance issues.
  15. 15. TAGCOMMANDER REAL ADVANTAGES TAGPERFORMANCE • Exhaustive measurement (not sampling) • Real user monitoring via a tag for more-reliable data (not a robot) • Fine-grained tracking of KPIs: DOM READY, START RENDER and DOM LOADED • Trends and anomalies highlighted • Ability to drill-down by container, page type, device, etc. for troubleshooting
  16. 16. TAGCOMMANDER DIFFERENT METRICS FOR DIFFERENT OBJECTIVES TAGPERFORMANCE • Objective: Optimise SEO ranking • Metric to track: Total load time • Objective: Optimise conversion rate and bounce rate • Metric to track: Start Render
  17. 17. TAGCOMMANDER HOW IT WORKS TAGPERFORMANCE <!-- TAG COMMANDER START //--> <script type="text/javascript"> //<![CDATA[ var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor ID user_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> </script> <!-- TAG COMMANDER START //--> <script type="text/javascript"> //<![CDATA[ var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor ID user_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> </script> <!-- TAG COMMANDER START //--> <script type="text/javascript"> //<![CDATA[ var tc_vars = { env_template : '', //Page template name env_work : '', //Working environnement env_channel : '', //Channel page_name : '', //Page name user_id : '', //Visitor ID user_newcustomer : '', //New customer (yes/no) product_id : '', //Product ID product_name : '', //Product name order_id : '', //Order ID order_amount_ati_without_sf : '', order_payment_methods : '', //Payment methods } //]]> Pages TagPerformance tag Tag performance data collection Reports 1. A TagPerformance tag is implemented across the site 2. Metrics and data available in reports and directly applicable to load time optimisation
  18. 18. TAGCOMMANDER OPTIMISATION METHODS TAGPERFORMANCE 1. Disable the tag 2. Sample the tag 3. Load the tag after the page has finished loading (for a more fluid user experience) 4. Work with the solution vendor or agency: • To reduce the weight of the tag (tag code, libraries used, etc.) • Reduce the response times of the solution servers INCREASINGLYRADICAL
  19. 19. TAGCOMMANDER DESIGNED AND TESTED IN CONJUNCTION WITH A SELECTION OF AMBASSADOR CUSTOMERS TAGPERFORMANCE
  20. 20. TAGCOMMANDER FOR MORE INFORMATION OR TO REQUEST A DEMONSTRATION, CONTACT US: WWW.TAGCOMMANDER.COM/CONTACT

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