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WordPress for Nonprofits Using CiviCRM


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Presentation by Dana Skallman at WordCamp New York City 2012. Using CiviCRM for organizing and communicating with and among your constituents, supporters, donors and allies.

Published in: Technology, Business

WordPress for Nonprofits Using CiviCRM

  1. 1. WordPress for Nonprofits: Using CiviCRM CMS + CRM
  2. 2. What is WordPress CMS = Content Management System“WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.”Front-end/Public Website● WordPress allows you to easily display and share content with the world.
  3. 3. What is CiviCRM CRM = Constituent Relationship Manager“CiviCRM is a web-based, open source, CRM software geared toward meeting the needs of non-profit and other civic-sector organizations.”CiviCRM Dashboard Integration● Has a set of features that bring a new toolset to your administration dashboard and aspects of it can be shared with the public.
  4. 4. What is CiviCRM
  5. 5. CiviCRM Features● Contact Management● Contributions● Communications● Peer-To-Peer Fundraisers● Advocacy Campaigns● Events● Members● Reports● Case Management
  6. 6. Contact Centric CRM
  7. 7. Contact Centric CRM You can visit a contact profile to view:● Have they donated● What events have they attended● Have to signed a campaign petition● Have you been in contact with them
  8. 8. Next Steps● Evaluate Your CRM Needs● Identify the constituents● Identify specific inefficiencies● Enumerate the specific benefitsFree software… BUT, requires technical skills OR budget for consultant to install, configure and maintain
  9. 9. Case Study “Other CRMs were evaluated, primarily Convio and eTapestry - both now owned by Blackbaud. Both were estimated to cost in the $6,000 USD range for setup with an ongoing cost of $300/month. CiviCRM was installed and configured with imported data for less than $1,500. Ongoing support and hosting costs are anticipated to be about half ofthose listed above for those Blackbaud systems. Perhaps more import than price is the freedom offered by open source software - CiviCRM 4.1 is completely without fees and the Associations data lives in anenvironment unaffected by corporate buyouts and changes in terms of service. The Capitol Page Association also enjoyes the integrationCiviCRM offers with their website CMS, Wordpress, which is also open source.” ~
  10. 10. CRM Cost ComparisonLicensing Fees ● Common Ground CRM - $200 + per month (source)● eTapestry (Blackbaud) - $99 + per month (source)Donations Fees● Network for Good - 5% transaction fees or $49.95/ month + 3%● First Giving - 7.5% transaction fees
  11. 11. CiviCRM Recurring Fees● No licensing fees● $30 to $150/month for hosting● Support & Maintenance● Website & database implementation costs (one-time)
  12. 12. WordPress + CiviCRM Development● Improved permissions● Forms IntegrationCiviCRM Make it Happen: to WordPress (core)
  13. 13. Dana Skallman