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20150317 WordPress SEO done right @ WP Brussels

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A basic introduction to WordPress SEO by Yoast for the beginning WordPress SEO user and everyone else who'd like to know what the plugin actually does for you.

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20150317 WordPress SEO done right @ WP Brussels

  1. 1. WORDPRESS SEO DONE RIGHT AN INTRODUCTION TO WORDPRESS SEO BY YOAST By /Taco Verdonschot @tacoverdo
  2. 2. TODAY'S TOPICS Who is Yoast? What is SEO? WPSEO Settings Walkthrough WPSEO Metabox Walkthrough WPSEO Hidden Gems Update!
  3. 3. WHO IS YOAST?
  4. 4. WHO IS YOAST? Founder Joost de Valk Founded in 2010 Yoast HQ based in Wijchen (NL) 16 people at Yoast HQ Support team abroad Owner of Google Analytics by Yoast (Premium) Owner of WordPress SEO by Yoast (Premium)
  5. 5.  
  6. 6. WHAT IS SEO?
  7. 7. WHAT IS SEO? Market share of the biggest search engines in Belgium Source: (Q3 2014)Pure IM
  8. 8. WHAT IS SEO?
  9. 9. WHAT IS SEO?
  10. 10. WORDPRESS SEO BY YOAST SETTINGS WALKTHROUGH
  11. 11. WORDPRESS SEO SETTINGS GENERAL
  12. 12. WORDPRESS SEO
  13. 13. SETTINGS TITLES & METAS These settings are just defaults! Using variables Learn more 'Show date in Snippet preview' doesn't command Google Why hide the metabox? about Meta Robots!
  14. 14. WORDPRESS SEO SETTINGS SOCIAL The Open Graph - Twitter Cards - for . importance of Social Media example example thenextweb
  15. 15. WORDPRESS SEO SETTINGS XML SITEMAPS What is a sitemap? What does a sitemap do? Which ones to use?
  16. 16. WORDPRESS SEO SETTINGS ADVANCED Do not go there unless guided by an experienced SEO.
  17. 17. WORDPRESS SEO SETTINGS TOOLS Fix large backlog Gives overview of keywords Allows import/export of (SEO) data.
  18. 18. WORDPRESS SEO SETTINGS EXTENSIONS See what premium products are available. Enter license keys for premium products.
  19. 19. WORDPRESS SEO METABOX WALKTHROUGH
  20. 20. WORDPRESS SEO METABOX GENERAL Snippet preview Focus keyword SEO Title Meta Description
  21. 21. WORDPRESS SEO METABOX PAGE ANALYSIS Not the holy grail Gives a lot of hints Solve red bullets one by one Do not over optimize!
  22. 22. WORDPRESS SEO METABOX SOCIAL Depends on social networks enabled in the Settings Facebook-settings also serve Pinterest (Open Graph)
  23. 23. WORDPRESS SEO HIDDEN GEMS
  24. 24. WORDPRESS SEO HIDDEN GEMS Canonical URLs Sitelinks Search Box Rel=prev/next
  25. 25. UPDATE! UPDATE! UPDATE!
  26. 26. QUESTIONS? You can always find me on: Twitter: WordPress Slack: Not yet on WordPress Slack? @TacoVerdo TacoVerdo chat.wordpress.org

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