Presentation	
  
Artur	
  Peña	
  
March	
  2014	
  
‘⌘’+‘L’ or ‘Crtl’+‘L’	
  
press	
  
WHO	
  AM	
  I	
  
I	
  AM	
  
Artur	
  Lourenço	
  de	
  La	
  Peña	
  
Portuguese,	
  with	
  Brazilian	
  visa.	
  	
  
(currently	
  livi...
I	
  AM	
  
Marketing	
  	
  
&	
  Communication	
  	
  
Executive	
  
WITH	
  THE	
  FOLLOWING	
  
SKILLS:	
  
Business	
...
I	
  AM	
  
WITH	
  AN	
  
EXPERIENCE	
  OF:	
  	
  
14	
  years	
  in	
  DIFERENT	
  MARKETS	
  
6	
  years	
  as	
  a	
 ...
I	
  AM	
  
Adver<sing	
  (brands	
  ac<va<on)	
  (B2B)	
  
Restaura<on	
  (B2C)	
  
Media	
  (environment	
  industry)	
 ...
I	
  AM	
  
WITH	
  
EDUCATION	
  IN:	
  
Execu<ve	
  MBA	
  
Marke<ng,	
  Adver<sing	
  and	
  Public	
  Rela<ons	
  	
  ...
WHAT	
  I	
  OFFER	
  
I	
  OFFER	
  
WARRANTY	
  
OF	
  VALUE	
  
CREATION	
  
EMOTIONAL	
  INTELLIGENCE	
   RESULTS	
  
KNOW	
  RESPONSIBILITY	...
Non-­‐proNit	
  organization	
  for	
  
enabling	
  ecosystems	
  of	
  
entrepreneurship	
  and	
  
accelerating	
  start...
GENERAL	
  MANAGER	
  (6	
  YEARS)	
  
Sales	
  €	
  500K	
  
5	
  people	
  in	
  house	
  /	
  30	
  outsourcing	
  (on	...
I	
  OFFER	
  
Association	
  of	
  clubs	
  in	
  
southern	
  Portugal,	
  being	
  
elected	
  three	
  consecutive	
  ...
I	
  OFFER	
  
Responsible	
  for	
  the	
  creation	
  of	
  
identity,	
  image	
  and	
  brand	
  
communication	
  in	...
DeNine	
  the	
  business	
  model,	
  design	
  a	
  strategy,	
  
create	
  a	
  positioning,	
  formalize	
  the	
  bal...
All	
  about	
  marketing	
  (skills)	
  
Services	
  Marke<ng	
  	
  
Brand	
  Posi<oning	
  Statement	
  	
  
Naming	
  ...
I	
  OFFER	
  
KNOW	
  
A	
  good	
  score	
  does	
  
not	
  reveal	
  anything,	
  
but	
  several	
  show	
  
something...
I	
  OFFER	
  
RESULTS	
  
Do	
  not	
  just	
  know,	
  
you	
  need	
  
ENTREPRENEUR	
  
A	
  business	
  from	
  nothing	
  
(Managing	
  Partner)	
  
	
  
RESULTS	
  
Do	
  not	
  just	
  know...
<	
  
NESTLÉ	
  SCHOOLS	
  RUGBY	
  
Mentor	
  and	
  head	
  of	
  the	
  na<onwide	
  program,	
  signed	
  with	
  the	...
I	
  OFFER	
  
Strategist	
  
Business	
  Plan,	
  Budgets	
  &	
  
Activity	
  Plan	
  	
  
RESULTS	
  
Do	
  not	
  just...
I	
  OFFER	
  
Analytical	
  
Reports	
  &	
  Accounts,	
  Online	
  
Sta<s<cs,	
  Markets,	
  ...	
  
RESULTS	
  
Do	
  n...
I	
  OFFER	
  
Project	
  designer	
  
Two	
  idealized	
  portals	
  	
  	
  
and	
  achieved	
  
(6	
  months	
  project...
I	
  OFFER	
  
Creative	
  
Solutions,	
  Design	
  Thinking	
  
&	
  Production	
  
RESULTS	
  
Do	
  not	
  just	
  know...
I	
  OFFER	
  
Operacional	
  
Algorithms	
  developed	
   Incen<ve	
  Model	
  proposed	
  and	
  
implemented	
  -­‐	
  ...
I	
  OFFER	
  
President	
  of	
  the	
  Student	
  Associa<on	
  
School	
  of	
  Science	
  and	
  Technology	
  -­‐	
  ...
I	
  OFFER	
  
and	
  good	
  
leadership	
  
requires	
  
empathy	
  
“Artur	
  is	
  a	
  leader	
  who	
  can	
  easily...
I	
  OFFER	
  
Negotiation	
  
skills	
  	
  
(achievements)	
  
About	
  Media	
  Group	
  -­‐	
  Director	
  General	
  ...
I	
  OFFER	
  
Relational	
  
skills	
  	
  
EMOTIONAL	
  INTELLIGENCE	
  
Friends	
  1,044	
  
SUMMARY	
  
+15	
  YEARS	
  OF	
  EXPERIENCE	
   MULTIPLE	
  ROLE	
   MULTITASKING	
  
LEADERSHIP	
   CREATIVITY	
  
+	
  ...
WHAT	
  I	
  AM	
  LOOKING	
  FOR	
  
I	
  AM	
  LOOKING	
  FOR	
  
A	
  new	
  professional	
  
challenge	
  preferably	
  in	
  a	
  
multinational	
  
organi...
CONTACT	
  ME!	
  
email:	
  arturdelapena@gmail.com	
  	
  	
  
(+351)	
  918476616	
  	
  (Portugal)	
  
skype:	
  tackl...
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Artur Peña Presentation

  1. 1. Presentation   Artur  Peña   March  2014   ‘⌘’+‘L’ or ‘Crtl’+‘L’   press  
  2. 2. WHO  AM  I  
  3. 3. I  AM   Artur  Lourenço  de  La  Peña   Portuguese,  with  Brazilian  visa.     (currently  living  in  São  Paulo)   Marketing     &  Communication     Executive  
  4. 4. I  AM   Marketing     &  Communication     Executive   WITH  THE  FOLLOWING   SKILLS:   Business  Development   Entrepreneurship  &  New  business   Strategic  &  Marke<ng  Planning   Organiza<onal  Communica<on  &  Public  Rela<ons   Events  &  Sponsorship  Management   Crea<ve  Branding  &  Marke<ng  Communica<ons   Digital  Marke<ng   Telemarke<ng  &  Customer  care  
  5. 5. I  AM   WITH  AN   EXPERIENCE  OF:     14  years  in  DIFERENT  MARKETS   6  years  as  a  ENTREPRENEUR   13  years  as  a  ORGANIZATION  LEADER   5  years  as  a  FREELANCER  
  6. 6. I  AM   Adver<sing  (brands  ac<va<on)  (B2B)   Restaura<on  (B2C)   Media  (environment  industry)  (B2B/B2A)   Telecommunica<ons  (B2C/B2B)   Banking  (B2C)   DIFERENT  MARKETS   Entrepreneurship  &  Innova<on  (B2B/B2C)  
  7. 7. I  AM   WITH   EDUCATION  IN:   Execu<ve  MBA   Marke<ng,  Adver<sing  and  Public  Rela<ons     (BA)   Sillicon  Valley  Immersion  Program   (Execu<ve  Educa<on)   Eng  Physics  and  Industrial  Management  (BC)   (4th  year  frequency  of  5)   School  of  Economics  and  Management   Technical  University  of  Lisbon   Graduate  School  of  Management   University  of  San  Francisco   European  University   Laureate  Interna<onal  Universi<es   School  of  Science  and  Technology   New  University  of  Lisbon  
  8. 8. WHAT  I  OFFER  
  9. 9. I  OFFER   WARRANTY   OF  VALUE   CREATION   EMOTIONAL  INTELLIGENCE   RESULTS   KNOW  RESPONSIBILITY  
  10. 10. Non-­‐proNit  organization  for   enabling  ecosystems  of   entrepreneurship  and   accelerating  startups.   Responsible  for   communication  360:  brand   architecture,  PR,  web  and   digital  communication,   media  buying,  email   marketing  and  creation  of   audiovisual  content.   Capacidade  para   assumir   RESPONSABILIDADE   HEAD  OF  MARKETING  &  COMMUNICATION  (1  YEAR)   -­‐  Crea<on  of  cross-­‐sec<onal  area  of  communica<on,  now  with  5  people   +  2  covenants   -­‐  Responsible  for  ROI  in  PR  communica<on  in  2012  amoun<ng  to  €   846,000  €   -­‐  Overbooking  of  <ckets  sold  for  the  event  Silicon  Valley  Comes  to   Lisbon  2012  -­‐  the  biggest  event  of  entrepreneurship  in  Lisbon  (600/694   seats)   I  OFFER  
  11. 11. GENERAL  MANAGER  (6  YEARS)   Sales  €  500K   5  people  in  house  /  30  outsourcing  (on  events)   CUSTOMERS   Head  of  management  and   business  plan  of  a  brand   events  agency  as  well  as  a   direct  participant  in  all   projects  with  all  customers.   Ability  to   assume   I  OFFER   RESPONSIBILITY  
  12. 12. I  OFFER   Association  of  clubs  in   southern  Portugal,  being   elected  three  consecutive   terms.  Leadership  in  the   conclusion  of  important   agreements  with  different   institutions  and  sponsors,  who   are  still  in  force.   PRESIDENT  OF  THE  BOARD  (7  YEARS)   Annual  Budget  €  200K   Represen<ng  30  clubs  (85%  of  the  na<onal  clubs)   Board  with  4  people  /  7  technicians  /  20  in  outsourcing  (on  events)     AGREEMENTS  WITH   Lisbon  City  Hall   Civil  Governor  of  Lisbon   High  Commissioner  for  Immigra<on  and  Intercultural  Dialogue   School  Sports  (Ministry  of  Educa<on  and  Science)     SPONSORSHIP  CONTRACTS  WITH   Ability  to   assume   RESPONSIBILITY  
  13. 13. I  OFFER   Responsible  for  the  creation  of   identity,  image  and  brand   communication  in  partnership  with   Bloom  Consulting  (Madrid).     (Restaurants  |  Brand  Manager  &  PR)   Development  of  Business  and  Marketing   Plans  of  the  national  benchmark  Portal   of  environment  industry,  being  directly   responsible  for  three  people.     (About  Media  Group  |  Marke<ng  &  Commercial   Manager)   Invited  to  implement  the  new  telemarketing   department  that  began  with  35  people.     (Contact  Centre  of  wireline  phone  company  |   Telemarke<ng  Coordinator)   Ability  to   assume   RESPONSIBILITY  
  14. 14. DeNine  the  business  model,  design  a  strategy,   create  a  positioning,  formalize  the  balanced   scorecard  and  KPIs,  develop  a  marketing  &   communication  plan,  conduct  a  P&L   analysis  and  deliver  a  Ninancial  report,  are  some  of  the   skills  acquired  along  of  the  academic  and  professional   journey.   KNOW   I  OFFER  
  15. 15. All  about  marketing  (skills)   Services  Marke<ng     Brand  Posi<oning  Statement     Naming   Basic  Consumer  Benefit   Suppor<ng  Evidence   Target  Group   Major  Compe<tors   Communica<on  Strategies   Sub-­‐segmenta<on  of  Public     Push  Vs  Pull   One-­‐way  Media/  Two-­‐Way  Media  Vs  Direct  Media/Indirect  Media   Communica<on  Mix   Mass  Media   Digital   PR  (Image  &  Iden<ty,  Public  Affairs,  Issue  Management)   Direct  Mkt   Trade  Marke<ng/Promo<ons   Events  &  Sponsorships   Sales  Force   Crea<on  &  Produc<on     Problem  Iden<fica<on   Problem  Solving  &  Reason  Why   Briefing  &  Debriefing   Agency  &  Procurement   Nego<a<on   Monitoring   Research  &  Analysis   Market  Research   Ajer/Before  Tests   Tracking  Tests   Cost  per  Contact   GRP   Servuc<on  System   External  Mkt  (Physicals  Evidences)   Internal  Mkt  (Peolple)   Rela<onal/Transac<onal  Mkt  (Processes)   KNOW   I  OFFER  
  16. 16. I  OFFER   KNOW   A  good  score  does   not  reveal  anything,   but  several  show   something   Execu<ve  MBA   Marke<ng,  Adver<sing  and  Public  Rela<ons  (BA)   Eng  Physics  &  Industrial  Produc<on  (BC  -­‐  frequency)   16   Points  (rate  1  to  20)  -­‐  Average  evalua<on  (above  the  group  average)   Points  (rate  1  to  20)  -­‐  Best  Final  Project  class   Points  (rate  1  to  20)  -­‐  Best  overall  evalua<on   Points  (rate  1  to  20)  -­‐  Average  of  courses  taken   19   15   14  
  17. 17. I  OFFER   RESULTS   Do  not  just  know,   you  need  
  18. 18. ENTREPRENEUR   A  business  from  nothing   (Managing  Partner)     RESULTS   Do  not  just  know,   you  need  
  19. 19. <   NESTLÉ  SCHOOLS  RUGBY   Mentor  and  head  of  the  na<onwide  program,  signed  with  the  Ministry  of   Educa<on  and  Science,  which  allows  each  year  35,000  young  people  from   schools  start  in  prac<ce  of  Rugby,  train  2,000  teachers  and  400  schools   equipped  with  training  materials  and  balls.   Aggregator   for  a  cause  
  20. 20. I  OFFER   Strategist   Business  Plan,  Budgets  &   Activity  Plan     RESULTS   Do  not  just  know,   you  need  
  21. 21. I  OFFER   Analytical   Reports  &  Accounts,  Online   Sta<s<cs,  Markets,  ...   RESULTS   Do  not  just  know,   you  need  
  22. 22. I  OFFER   Project  designer   Two  idealized  portals       and  achieved   (6  months  project’s  and  with   budgets  of  €  10,000  /  each)   RESULTS   Do  not  just  know,   you  need  
  23. 23. I  OFFER   Creative   Solutions,  Design  Thinking   &  Production   RESULTS   Do  not  just  know,   you  need  
  24. 24. I  OFFER   Operacional   Algorithms  developed   Incen<ve  Model  proposed  and   implemented  -­‐  BPI  Bank     (3rd  largest  Portuguese  private  bank)     Macros  (Excel)  developed  that   provided  an  economy  of  60  hours   monthly  to  supervisors  -­‐  OniTelecom       (wireline  phone  company)   Spreadsheet  of  resource   requirements,  shij  work  and   absenteeism  indicators   implemented  across  the  call  center  -­‐   OniTelecom   (wireline  phone  company)   RESULTS   Do  not  just  know,   you  need  
  25. 25. I  OFFER   President  of  the  Student  Associa<on   School  of  Science  and  Technology  -­‐  New  University  of  Lisbon   President   FCT  Rugby  Club   President  of  the  Board   South  Rugby  Associa<on   General  Manager   STREETBRAND  –  Ac<on  Entertainment   Representa<ve  of  Class   Execu<ve  MBA  –  Technical  University  of  Lisbon   Born   Leader   1998/2004   1999/2000   2004/2011   2005/2012   2010/2011   EMOTIONAL  INTELLIGENCE  
  26. 26. I  OFFER   and  good   leadership   requires   empathy   “Artur  is  a  leader  who  can  easily  inspire  and  mo<vate   people  to  achieve  their  goals”   “He  has  a  great  capacity  to  keep  teams  mo<vated  and  to  make  them   work  for  a  common  goal”   "High  technical  and  rela<onal  competencies,  namely:  (...)  mo<va<on,   teamwork,  interpersonal  rela<onships"   “He's  a  true  force  of  nature,  with  an  excellent  posi<ve  and  contagious   good  team  working  spirit”   (URL:  htp://pt.linkedin.com/in/arturpena  )   EMOTIONAL  INTELLIGENCE  
  27. 27. I  OFFER   Negotiation   skills     (achievements)   About  Media  Group  -­‐  Director  General   Crea<ng  of  new  Portal  (Features,  Design  and  Content  Management)   (as  Marke<ng  &  Commercial  Manager)   Ministry  of  EducaNon  and  Science  /  Nestlé  Portugal  /  Portuguese  Rugby  FederaNon  /  Regional  AssociaNons   Nestlé  Schools  Rugby  Program   (as  President  of  Rugby  South  Associa<on)   BPI  Bank  –  Area  Director   Implementa<on  of  Incen<ve  Model   (as  Team  Leader)     Rectory  of  New  University  of  Lisbon   Rugby  field  construc<on  on  campus  of  School  of  Science  and  Technology   (as  President  of  FCT  Rugby  Club)   EMOTIONAL  INTELLIGENCE  
  28. 28. I  OFFER   Relational   skills     EMOTIONAL  INTELLIGENCE   Friends  1,044  
  29. 29. SUMMARY   +15  YEARS  OF  EXPERIENCE   MULTIPLE  ROLE   MULTITASKING   LEADERSHIP   CREATIVITY   +   +   +   =   WARRANTY  OF  VALUE   CREATION   Artur  Peña  =   +   =  
  30. 30. WHAT  I  AM  LOOKING  FOR  
  31. 31. I  AM  LOOKING  FOR   A  new  professional   challenge  preferably  in  a   multinational   organization,  one  of  the   functions:   Among  others,  preferred  one  of   these  sectors:   Sojware  house   Banking  &  Insurance   Telecom  &  Mobile   Energy  &  U<li<es   Pharmaceu<cal   Entertainment   Ins<tu<onal  (Government)   Sports   Turism   Shopping  centers   TV  &  Media   FMCG   Retail   Adver<sing   Events  and  Sponsorship  Director   Interna<onal  Affairs  Manager   Director  of  Marke<ng  and  Comunica<on   Strategic  Consul<ng:  Marke<ng/Communica<on   Branding  Specialist   Account  Director/  Planning  Director  of  Ac<va<on  (in  agency)  
  32. 32. CONTACT  ME!   email:  arturdelapena@gmail.com       (+351)  918476616    (Portugal)   skype:  tacklepena     Your  team   needs   someone   like  me!   LinkedIn:  pt.linkedin.com/in/arturpena   (+55)  11  99617-­‐7719  (Brazil)  

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