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As 10 maiores tendências em business intelligence para 2014

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A inovação nos dados e nas análises continua agilizando as coisas, transformando o setor de business intelligence mais sério, antigo, em uma fonte importante para a empresa. O resultado tem sido dados nas mãos de mais pessoas e a possibilidade de tomada de decisões melhores. E a onda de inovação não está sequer próxima de terminar.

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As 10 maiores tendências em business intelligence para 2014

  1. 1. As 10 maiores tendências em business intelligence para 2014
  2. 2. Para saber mais, leia esta reportagem especial da revista The Economist: Fostering a Data-Driven Culture. O fim dos cientistas de dados. A ciência de dados migra do especialista para o homem comum. A familiaridade com a análise de dados se torna parte do conjunto de habilidades dos Power Users mais simples, e não de especialistas com o título de “analistas”. As organizações que usam dados para tomar decisões são mais bem-sucedidas e aquelas que não usam dados começam a ficar para trás.
  3. 3. Para saber mais, leia o white paper: Business Analytics in the Cloud. A business intelligence chega ao grande público. As organizações que desejam estar prontas e em funcionamento mais rapidamente em relação às análises recorrem à adoção da business intelligence em nuvem. Novos cenários como a colaboração junto a clientes e o acesso móvel fora do firewall também agilizam a adoção. O amadurecimento dos serviços em nuvem ajuda os departamentos de TI a se sentirem confortáveis em relação à business intelligence na nuvem.
  4. 4. Para saber mais, assista a este webinar: Exploring Big Data with Amazon Redshift. O Big data finalmente chega ao céu. Data warehouses em nuvem como Amazon Redshift e Google BigQuery transformam o processo de criação de um data warehouse de meses para uma questão de dias. Isso permite a criação rápida de protótipos e um nível de flexibilidade que até então não era possível. Ofertas de nuvem como Teradata Cloud e SAP HANA de fornecedores tradicionais validam o espaço.
  5. 5. Para saber mais, leia este white paper da GigaOm: Agile BI: Reshaping the Landscape. A BI ágil amplia sua liderança. As análises de autoatendimento se tornam a norma em empresas em rápido crescimento. Os executivos começam a esperar flexibilidade e usabilidade de seus painéis. E a infraestrutura monolítica acaba favorecendo as soluções capazes de funcionar com novas fontes de dados.
  6. 6. Para saber mais, assista a este webinar de David Stodder da TDWI: Using Analytics to be Predictive and Proactive. As análises preditivas,até então o domínio dos sistemas avançados e especializados, chegarão ao grande público à medida que as empresas procurarem olhar para frente, e não para trás, quando pensarem nos dados.
  7. 7. Veja a importância da BI integrada neste vídeo. A BI integrada começa a surgir,em uma tentativa de colocar informações diretamente no caminho das atividades de negócios. As análises começam a tomar vida dentro dos sistemas transacionais. Cenários como o gerenciamento de relação com o cliente determinarão a maneira como as análises dão apoio a muitas decisões menores que os vendedores tomam ao longo de um dia. Por fim, a BI integrada levará dados até departamentos que costumam estar defasados: por exemplo, nos ambientes de chão de fábrica e varejo.
  8. 8. Leia mais neste whitepaper: 5 Best Practices for Telling Great Stories. As histórias passam a ser uma prioridade, à medida que as pessoas percebem que um dilúvio de painéis sem contexto não ajuda. As histórias passam a ser uma forma de transmitir ideias e informações aprofundadas usando dados. Elas também ajudam as pessoas a extrair um significado de uma massa gigantesca de big data e dados dispersos.
  9. 9. Para ver um exemplo, leia este white paper: How Mobile Business Intelligence Drives Efficiency and Transformation for Supervalu. Para organizações de ponta, a business intelligence móvel se torna a experiência principal, e não uma experiência ocasional. Os Power users passam a exigir acesso às informações dentro do fluxo natural de seus dias, e não em suas mesas.
  10. 10. Para ver um exemplo de como obter informações aprofundadas com base em dados de mídias sociais, assista a este vídeo: Using Social Media Analytics for Insight. As organizações começam a analisar os dados sociais para valer,conseguindo informações aprofundadas além do número obtido por seus concorrentes e seguidores. Os dados sociais se tornam um meio de conscientização da marca e atitude, bem como terreno fértil para análise concorrencial. As empresas começam a usar dados sociais para compreender a relevância que têm para seus clientes.
  11. 11. Para saber mais sobre o noSQL, leia este artigo da TechRepublic: 10 Things You Should Know About noSQL databases. O NoSQL é o novo Hadoop. As organizações exploram como usar dados desestruturados. As tecnologias NoSQL ganham mais popularidade à medida que as empresas procuram assimilar esse tipo de dados. Mas em 2014, o uso inteligente de dados desestruturados continuará sendo a exceção, e não a regra.
  12. 12. Sobre a Tableau Software http://www.tableausoftware.com/business- intelligence A Tableau Software (NYSE: DATA) ajuda as empresas a ver e compreender os dados. A Tableau ajuda as pessoas a analisar, visualizar e compartilhar informações rapidamente. Mais de 15.000 contas de clientes obtêm rápidos resultados com o software Tableau no escritório e em trânsito. Milhares de pessoas usam o software Tableau Public para compartilhar dados em sites e blogs.

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