Innovation –Processes &Tools A Two-Day Workshop Session 1:  The 5 Disciplines of Innovation 17/10/11
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<ul><li>Why NABC? </li></ul><ul><li>…  Management cannot be expected to recognize a good idea unless it is presented to th...
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The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Supersilk - Code name Peacock </li></ul><ul><...
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The 5 Disciplines of Innovation <ul><li>NABC Team Exercise   </li></ul><ul><li>Peacock Team </li></ul><ul><li>Nano Deluxe ...
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The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>2 teams  to lead the 2 Innovation Projects  <...
The 5 Disciplines of Innovation <ul><li>NABC is only the first step! </li></ul><ul><li>Refining NABC gives a Business Plan...
The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Nano Deluxe -  Code name Peacock </li></ul><u...
The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>World Bus -  Code name Elephant </li></ul><ul...
The 5 Disciplines of Innovation <ul><li>The Five Disciplines for creating what customers want </li></ul><ul><li>Important ...
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Making Innovation Work <ul><li>Key Learnings </li></ul>17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton)
The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
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In 1 the 5 disciplines oct 2011

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The 5 Disciplines of Innovation

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In 1 the 5 disciplines oct 2011

  1. 1. Innovation –Processes &Tools A Two-Day Workshop Session 1: The 5 Disciplines of Innovation 17/10/11
  2. 2. Program Overview <ul><li>1. 9.30 – 9.40 Introduction </li></ul><ul><li>9.40 - 11.00 NABC Group Exercise </li></ul><ul><li>11.00 - 11.15 Tea Break </li></ul><ul><li>11.15 - 12.30 Group Presentations </li></ul><ul><li>5. 12.30 - 1.30 Lunch Break </li></ul><ul><li>1.30 - 3.00 Making Innovation Work </li></ul><ul><li>7. 3.00 - 3.30 Case Study Air Deccan </li></ul><ul><li>8. 3.30 - 4.30 Payback - Introduction </li></ul><ul><li>9. 4.30 - 4.45 Tea Break </li></ul><ul><li>10. 4.45 - 5.30 Design for Today – Toyota </li></ul><ul><li>11. 5.30 Close of Day 1 </li></ul>17/10/11
  3. 3. LinkedIn Discussion Forum <ul><li>Tata Motors – Innovation Unlimited </li></ul><ul><li>Discussion Forum on: www.LinkedIn.com </li></ul><ul><li>To share news, ideas and insights – open to all Tata Group people </li></ul><ul><li>Started last year (Nov 2008) with the batch from our first Innovation Program at MTC, Jamshedpur </li></ul><ul><li>You are welcome to join – invitation will be sent to you after this workshop </li></ul>17/10/11
  4. 4. 17/10/11 Tata Motors CNG-Electric Hybrid Bus, India’s first, on Delhi roads From: indianautosblog.com | September 17, 2010 Tata Motors today presented to the Delhi Transport Corporation (DTC) CNG-Electric Hybrid Low-floor Starbuses, India’s first such vehicle. LinkedIn Discussion Forum
  5. 5. 17/10/11 Designer Tata Nano From Dilip Chhabria From: www.autoblogs.in | December 12, 2009 Tata Nano, the world's cheapest car is getting a revamped look. Style designers have taken a keen interest in the car and the Nano will get a facelift from the combined efforts of Dilip Chhabria and Maruti Suzuki India chief, Jagdish Khattar. LinkedIn Discussion Forum
  6. 6. Framework for the Practice of Innovation <ul><li>Day 2 </li></ul><ul><li>Manpower </li></ul><ul><li>10 Faces </li></ul><ul><li>Frooti Case </li></ul><ul><li>Mindspace </li></ul><ul><li>Mental Models </li></ul><ul><li>Day 1 </li></ul><ul><li>Methods </li></ul><ul><li>5 Disciplines </li></ul><ul><li>7 Rules </li></ul><ul><li>Money </li></ul><ul><li>Payback </li></ul>17/10/11 4Ms: Methods, Money, Manpower, Mindspace
  7. 7. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability
  8. 8. 17/10/11 &quot;A promise is a promise . I hope the Nano will be seen as the car that changes the manner in which people in rural and semi-urban India will travel. It will be a profitable venture for the company.” Ratan Tata The 5 Disciplines of Innovation Relentless Focus New customer value Marketplace Framework of business viability
  9. 9. The 5 Disciplines of Innovation <ul><li>The Five Disciplines for creating what customers want </li></ul><ul><li>Important Needs </li></ul><ul><li>Value Creation </li></ul><ul><li>Innovation Champions </li></ul><ul><li>Innovation Teams </li></ul><ul><li>Organizational Alignment </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  10. 10. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  11. 11. <ul><li>Why NABC? </li></ul><ul><li>” In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create … </li></ul>17/10/11 The 5 Disciplines of Innovation
  12. 12. <ul><li>Why NABC? </li></ul><ul><li>… Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” </li></ul><ul><li>David M. Ogilvy </li></ul>17/10/11 The 5 Disciplines of Innovation
  13. 13. The 5 Disciplines of Innovation <ul><li>Understanding Customer Needs </li></ul><ul><li>Explicit - can and will state them </li></ul><ul><li>Tacit - can but won’t state them </li></ul><ul><li>Implicit - can’t state them </li></ul><ul><li>Latent - don’t exist yet, but will </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  14. 14. The 5 Disciplines of Innovation <ul><li>Peacock Division </li></ul><ul><li>Consumer Products </li></ul><ul><li>Rs. 100 crores </li></ul><ul><li>Employee’s idea for Supersilk </li></ul><ul><li>Elephant Division </li></ul><ul><li>Industrial Products </li></ul><ul><li>Rs. 500 crores </li></ul><ul><li>R&D idea for Supercement </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. NABC Team Exercise
  15. 15. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Supersilk - Code name Peacock </li></ul><ul><li>10 times stronger than silk </li></ul><ul><li>One-tenth cost of silk </li></ul><ul><li>Bio-degradable – harmless </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  16. 16. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Supercement - Code name Elephant </li></ul><ul><li>10 times stronger than cement </li></ul><ul><li>One-tenth cost of cement </li></ul><ul><li>Bio-degradable – harmless </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  17. 17. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>2 teams to lead the 2 Innovation Projects </li></ul><ul><li>One Champion of each team to lead in the NABC exercise </li></ul><ul><li>Target date of prototype launch: Jan 15, 2012 </li></ul><ul><li>Rs. 100 crore Innovation Fund </li></ul><ul><li>Condition: Only one of these projects will be approved! </li></ul><ul><li>Champions to present their teams NABC Value Proposition to management </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  18. 18. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Supersilk - Code name Peacock </li></ul><ul><li>Need – will address the @@@ industry </li></ul><ul><li>Approach – will create a prototype and introduce to @@@ markets </li></ul><ul><li>Benefits / Cost : </li></ul><ul><li>Competition : </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  19. 19. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Supercement - Code name Elephant </li></ul><ul><li>Need – will address the @@@ industry </li></ul><ul><li>Approach – will create a prototype and introduce to @@@ markets </li></ul><ul><li>Benefits / Cost : </li></ul><ul><li>Competition : </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  20. 20. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Supersilk - Code name Peacock </li></ul><ul><li>Need – will make silk a commodity </li></ul><ul><li>Approach – will produce in small pilot project for the Femina Fashion Week </li></ul><ul><li>Benefits / Cost: 2 times smoother, half the cost and needs no silkworms </li></ul><ul><li>Competition: The original silk industry – they may lower prices </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  21. 21. The 5 Disciplines of Innovation <ul><li>NABC is only the first step! </li></ul><ul><li>Refining NABC gives a Business Plan </li></ul><ul><li>Can the team complete the development of the product on time in order to get it into production at the targeted date? </li></ul><ul><li>Will the product really meet the customer-derived spec? </li></ul><ul><li>Will our production process be able to get the hoped-for yield? </li></ul><ul><li>Can we produce as many units as we think we can? </li></ul><ul><li>How much capital investment will be required - and how might that fluctuate? </li></ul><ul><li>When will we sell the first unit? </li></ul><ul><li>How many units will customers buy? At what price? </li></ul><ul><li>When are we going to go cash positive? </li></ul><ul><li>In short, does this innovation look as if it can generate cash payback? If so, when and how? </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  22. 22. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Peacock Team </li></ul><ul><li>Nano Deluxe </li></ul><ul><li>Super luxury car </li></ul><ul><li>Designed for a special class of extra-large customers </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  23. 23. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Elephant Team </li></ul><ul><li>World Bus </li></ul><ul><li>World-class public transport </li></ul><ul><li>Designed for tourists in metro cities (Sydney, London, Paris etc.) </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  24. 24. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>2 teams to lead the 2 Innovation Projects </li></ul><ul><li>One Champion of the team to lead in the NABC exercise </li></ul><ul><li>Target date of prototype launch: Jan 15, 2012 </li></ul><ul><li>Rs. 100 crore Innovation Fund </li></ul><ul><li>Condition: Only one of these projects will be approved! </li></ul><ul><li>Champions to present their teams NABC Value Proposition to management </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  25. 25. The 5 Disciplines of Innovation <ul><li>NABC is only the first step! </li></ul><ul><li>Refining NABC gives a Business Plan </li></ul><ul><li>Can the team complete the development of the product on time in order to get it into production at the targeted date? </li></ul><ul><li>Will the product really meet the customer-derived spec? </li></ul><ul><li>Will our production process be able to get the hoped-for yield? </li></ul><ul><li>Can we produce as many units as we think we can? </li></ul><ul><li>How much capital investment will be required - and how might that fluctuate? </li></ul><ul><li>When will we sell the first unit? </li></ul><ul><li>How many units will customers buy? At what price? </li></ul><ul><li>When are we going to go cash positive? </li></ul><ul><li>In short, does this innovation look as if it can generate cash payback? If so, when and how? </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  26. 26. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>Nano Deluxe - Code name Peacock </li></ul><ul><li>Need – will address the upper class customer </li></ul><ul><li>Approach – will produce in small pilot project for the International Car Show </li></ul><ul><li>Benefits / Cost : Luxury vehicle that makes Nano as a brand become an icon – like the Beetle </li></ul><ul><li>Competition : The original Beetle / Designer cars by Dilip Chhabria etc. </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  27. 27. The 5 Disciplines of Innovation <ul><li>NABC Team Exercise </li></ul><ul><li>World Bus - Code name Elephant </li></ul><ul><li>Need – will address the world’s bus travellers </li></ul><ul><li>Approach – will create a prototype and introduce to a market like South Africa </li></ul><ul><li>Benefits / Cost : Public vehicle that offers green tech, large capacity and high comfort </li></ul><ul><li>Competition : Bus models from Volvo? </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  28. 28. The 5 Disciplines of Innovation <ul><li>The Five Disciplines for creating what customers want </li></ul><ul><li>Important Needs </li></ul><ul><li>Value Creation </li></ul><ul><li>Innovation Champions </li></ul><ul><li>Innovation Teams </li></ul><ul><li>Organizational Alignment </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  29. 29. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  30. 30. The 5 Disciplines of Innovation <ul><li>Organizational Alignment </li></ul><ul><li>Continuous Value Creation (CVC) </li></ul><ul><li>Toyota employees generate 1 million new ideas a year </li></ul><ul><li>Toyota’s culture of CVC produces one car every 55 seconds, and it takes just 20 hours to produce a new car from scratch, non-stop, all year round </li></ul><ul><li>Toyota is now set to become the world’s largest automobile maker, overtaking GM </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  31. 31. Making Innovation Work <ul><li>Key Learnings </li></ul>17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton)
  32. 32. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  33. 33. The 5 Disciplines of Innovation <ul><li>The Five Disciplines for creating what customers want </li></ul><ul><li>Important Needs </li></ul><ul><li>Value Creation </li></ul><ul><li>Innovation Champions </li></ul><ul><li>Innovation Teams </li></ul><ul><li>Organizational Alignment </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  34. 34. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability
  35. 35. 17/10/11 The 5 Disciplines of Innovation The Technology of Innovation The creation of new customer value and speed of innovation are critical for business success Source: Innovation - The Five Disciplines for Creating what Customers Want.
  36. 36. The 5 Disciplines of Innovation <ul><li>References </li></ul><ul><li>Innovation: The Five Disciplines for Creating What Customers Want </li></ul><ul><li>by Curtis R. Carlson, William W. Wilmot </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
  37. 37. Framework for the Practice of Innovation <ul><li>Day 2 </li></ul><ul><li>Manpower </li></ul><ul><li>10 Faces </li></ul><ul><li>Frooti Case </li></ul><ul><li>Mindspace </li></ul><ul><li>Mental Models </li></ul><ul><li>Day 1 </li></ul><ul><li>Methods </li></ul><ul><li>5 Disciplines </li></ul><ul><li>7 Rules </li></ul><ul><li>Money </li></ul><ul><li>Payback </li></ul>17/10/11 4Ms: Methods, Money, Manpower, Mindspace
  38. 38. Program Overview <ul><li>1. 9.30 – 9.40 Introduction </li></ul><ul><li>9.40 - 11.00 NABC Group Exercise </li></ul><ul><li>11.00 - 11.15 Tea Break </li></ul><ul><li>11.15 - 12.30 Group Presentations </li></ul><ul><li>5. 12.30 - 1.30 Lunch Break </li></ul><ul><li>1.30 - 3.00 Making Innovation Work </li></ul><ul><li>7. 3.00 - 3.30 Case Study Air Deccan </li></ul><ul><li>8. 3.30 - 4.30 Payback - Introduction </li></ul><ul><li>9. 4.30 - 4.45 Tea Break </li></ul><ul><li>10. 4.45 - 5.30 Design for Today – Toyota </li></ul><ul><li>11. 5.30 Close of Day 1 </li></ul>17/10/11
  39. 39. The Power of Impossible Thinking <ul><li>Next set of slides at the end of session on </li></ul><ul><li>The Power of Impossible Thinking </li></ul>17/10/11
  40. 40. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. The Impossible Peacock The Power of Impossible Thinking
  41. 41. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. The Impossible Elephant The Power of Impossible Thinking
  42. 42. Innovation – Process & Tools <ul><li>The Magic Number 22 </li></ul><ul><li>5 Disciplines of Innovation </li></ul><ul><li>7 Rules of Innovation </li></ul><ul><li>10 Faces of Innovation </li></ul><ul><li>22 – The Magic Number! </li></ul>17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

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