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Mobile Trends 2014 - The Every Life Technology

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Mobile Trends 2014 - TWT Interactive Group

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Mobile Trends 2014 - The Every Life Technology

  1. 1. TWT Interactive Group
 Mobile Trends 2014 - The Every Life Technology Düsseldorf, Juli 2014 © www.twt.de Bildquelle: flickr.de | daimosz
  2. 2. „Der Trend war: Mobile gewinnt. Jetzt hat Mobile gewonnen.“ Eric Schmidt,
 Google © www.twt.de
  3. 3. Mobile Commerce © www.twt.de 18% 10% des gesamten eCommerce wird durch Mobile Commerce repräsentiert. ! $489 "$677 Männer gaben 2012 mehr Geld für Mobile Shopping aus als Frauen. #####$Einer von 5 TV-Konsumenten sucht parallel 
 nach Produkten auf mobilen Devices. EUROPA IST VORREITER IN MOBILE PAYMENTS 18.2% aller Transaktionen erfolgen über mobile Vertriebskanäle.
  4. 4. Die Wachstumsrate im Mobile-Commerce © www.twt.de 2011 $ 6 MRD. $ 10 MRD. 2012 $ 31 MRD. 2016
  5. 5. % & 60% der College Studenten und jungen Arbeiter 
 wollen das Recht haben ortsunabhängig 
 mit flexiblen Zeitplänen zu arbeiten REMOTE WORKING 89% der mobilen Devices von Angestellten sind mit dem Unternehmensnetzwerk verbunden. ########## ÜBERALL, ZU JEDER ZEIT, AUF JEDEM DEVICE Das durchschnittliche Unternehmen hat bereits nur sieben Tische für je zehn Mitarbeiter. Mobile at work © www.twt.de
  6. 6. Mobile at work - das mobile Büro © www.twt.de der Arbeiter werden bereits 2020 außerhalb des traditionellen Büros arbeiten. der Unternehmen werden bis Ende 2014 eine mobile Arbeitsstil-Strategie besitzen. 83% 29% 0 0,2 0,4 0,6 0,8 LOKALER ARBEITSPLATZ ZU HAUSE IN HOTELS AN FLUGHÄFEN IN CAFÈS 29 %39 %44 %64 %71 % UNTERNEHMEN ERWARTEN DAS ARBEITEN AN FOLGENDEN PLÄTZEN:
  7. 7. © www.twt.de© www.twt.de Der Wert des Smartwatch-Marktes wird rapide wachsen. 2014 $ 2.0 MRD. 2018 $ 9.2 MRD.
  8. 8. © www.twt.de Connected Cars © www.twt.de 50Millionen vernetzte Fahrzeuge können nicht falsch sein. Bis 2020 werden 90%aller Fahrzeuge vernetzt sein. '
  9. 9. © www.twt.de Connected Cars - Ein rasant wachsender Markt $ 0 MRD $ 100 MRD $ 200 MRD $ 300 MRD $ 400 MRD 2011 2012 2013 2014 2015 2015 2016 2017 2018 2019 2020 2021 2022 Aftermarket connections Connected car connections EinnahmeninMilliardenUSD © www.twt.de
  10. 10. © www.twt.de Mobiler Schwellenmarkt - Afrika ist führender Mobile-Markt © www.twt.de© www.twt.de
  11. 11. Mobile Zahlungsdienste - in Kenia beliebter als Banken © www.twt.de 11,5 MILLIONEN Kenianer nutzen mobile Finanzdienstleistungen ($ 5,4 MILLIONEN Kenianer nutzen Banken ) * ( ' In Zukunft werden fast 30% der mobilen Zahlungen via NFC erfolgen. NFC Weltweit bezahlen Nutzer mobil: MOBILE WALLETS 2009 91.3 MIO. 2014 490 MIO. (+
  12. 12. © www.twt.de Mobiler Schwellenmarkt - Afrika ist führender Mobile-Markt © www.twt.de© www.twt.de TOP MOBILE-ONLY INTERNET-NUTZUNG IN KENYA: 99%der Internet-Nutzung erfolgt via Mobile Devices TOP SMARTPHONE-NUTZUNG IN NIGERIA: ( 66% , 28% & 4% nutzen ihr Smartphone nutzen ihren Laptop nutzen ihren Computer
  13. 13. © www.twt.de Snapshots © www.twt.de© www.twt.de -. 46% aller Verbraucher kehren 
 nicht auf eine mobile Webseite
 zurück, wenn das Laden beim ersten Mal fehlschlägt. /3SEK 60% der Internetnutzer erwarten, dass eine Webseite auf Smartphones in drei Sekunden geladen ist, 
 74% warten maximal fünf Sekunden. 90% der Handys in Japan sind wasserfest. Grund: Jüngere Menschen wollen ihr Device unter der Dusche verwenden. ( WELTBEVÖLKERUNG: 7.8 MRD 4.0 MRD. 3.8 MRD. nutzen Handys nutzen eine Zahnbürste #################### #################### #################### #################### #################### 91% der Weltbevölkerung hat Zugang zu einem Mobile Phone. , (((( 4x Für jeden existierenden PC gibt es vier Mobil Phones.
  14. 14. © www.twt.de Day-Night Cycle © www.twt.de© www.twt.de ( & . Morgens: MOBILE PHONES Arbeitszeit: PC Nachts: TABLETS
  15. 15. © www.twt.de© www.twt.de© www.twt.de 55 Prozent der TV-Konsumenten nutzen parallel ein Second Screen (52.3% Laptop / 36.5% Smartphone / 11.8% Tablet)
  16. 16. TWT Interactive Group Corneliusstraße 20-22 D-40215 Düsseldorf www.twt.de T +49 (0) 211- 601 601-0 F +49 (0) 211- 601 601-19 M info@twt.de © www.twt.de 0 1 2 3 4
  17. 17. Quellen ! comScore - shop.org - eMarketer - Ecommerce Europe research ! Citrix Global Mobile Workstyles Index ! 9 markets ! W3B Report Second Screens 2013 ! http://www.internetworld.de ! http://www.mobilepaymentstoday.com ! http://www.deloitte.com ! http://www.webperformancetoday.com ! http://www.strangeloopnetworkd.com ! http://business.time.com ! http://www.business2community.com ! http://www.netbiscuits.com ! http://www.pcmag.com ! http://www.telefonica.com ! http://www.techi.com ! http://www.blog.flurry.com ! http://www.mobithinking.com ! http://www.techtalkafrica.com ! http://socialmediatoday.com ! http://www.factslides.com © www.twt.de

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