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BVDW Studie: Deutschlad wird mobil – Geräte-Nutzung

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Gerätenutzung: Seit 2011 hat sich die Smartphone-Nutzung mehr als verdoppelt

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BVDW Studie: Deutschlad wird mobil – Geräte-Nutzung

  1. 1. Copyright 2013 TWT Mobile Gerätenutzung: Seit 2011 hat sich die Smartphone-Nutzung mehr als verdoppelt 50,9% 46,0% 8,1% 18,5% 3,1% 43,0% 57,8% 9,7% 39,8% 14,6% 0% 10% 20% 30% 40% 50% 60% 70% Desktop PC Laptop / Notebook Netbook / Webbook Smartphone Tablet 2011 2013 Quelle: BVDW/Google/TNS Infratest Studie: Deutschland wird Mobile – Sind die Unternehmen vorbereitet? Copyright 2013 TWT
  2. 2. Copyright 2013 TWT 2011 2013 Männlich Weiblich 2011 2013 16-34 J. 35-54 J. 55+ J. Mobile Geräte-Nutzung nach Geschlecht und Alter: Die Frauen liegen immer noch hinter den Männern, holen jedoch auf. Quelle: BVDW/Google/TNS Infratest Studie: Deutschland wird Mobile – Sind die Unternehmen vorbereitet? Copyright 2013 TWT 36,5% 46,0% 54,0% 63,5% 50,1% 37,4% 12,5% 13,5% 41,7% 44,8%
  3. 3. Copyright 2013 TWT PC gesamt (Pc/Laptop/Netbook) Smartphone 2011 2013 Mobile Tägliche Online-Nutzung nach Endgerät: Unter den Smartphone-Usern ist der Anteil an täglichen Nutzern in zwei Jahren um 41 Prozent gestiegen. Quelle: BVDW/Google/TNS Infratest Studie: Deutschland wird Mobile – Sind die Unternehmen vorbereitet? Copyright 2013 TWT 79,6% 54,0% 37,4% 51,6%

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