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How to create online viewbooks that really work.


Published on - Scott Novak discusses the 10 things that you need to know to about integrating traditional and online viewbooks for colleges and universities.

Published in: Education, Technology, Business
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How to create online viewbooks that really work.

  1. 1. Creating an online viewbook that really works
  2. 2. Agenda 2• The Viewbook 2012• Top 10 rules for developing a great viewbook• Sample electronic viewbook• Trends in mobile adoption• How to track effectiveness• How to add Social Media
  3. 3. The Viewbook 2012 3• Not your glorified catalog anymore• Print has a role, electronic has more• Less is more• Impactful, engaging, informative but concise• Still a central piece for Seniors and parents• It is not going away, but the role has changed
  4. 4. Top 10 rules 410. Make it special9. Complement the printed piece with an online experience for “everyone else”8. Not for the “lonely” people7. Invest in photography6. 8.5x11 is boring!5. Have a flow4. QR, QR, QR, QR3. Accompany with a “good” letter2. Run it by your students1. No kitchen sink
  5. 5. MMC Viewbook 5• Award winning• Impactful
  6. 6. Sample Electronic Viewbook 6• Took the creativity of the printed piece, transferred it to electronic• Easy to use, easy to distribute• K…I…S…..S…• Trackable• Incorporated social media
  7. 7. MMC 7
  8. 8. Trends in mobile adoption 8
  9. 9. How to track effectiveness 9
  10. 10. Adding Social Media 10• Make it easy• Keep current• Respond frequently• Keep material honest and relevant• Reflect your personality• Engage the campus
  11. 11. What really matters is that… 11 …your brand is a conversation
  12. 12. The Enrollment Experience 12 …is about the students
  13. 13. Q&A 13 Questions Answers
  14. 14. Connect 14 Scott Novak ✚ ✚704.321.1986 Chris Tyburski ✚ ✚973.985.6660 ✚ ✚@twgplus ✚