7 Insights from NACAC that You Can't Live Without

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7 Insights from NACAC that You Can't Live Without

  1. 1. <ul><li>Insights From NACAC </li></ul>
  2. 2. Your Hosts…
  3. 3. <ul><li>Social Media </li></ul><ul><li>Yield Strategies </li></ul><ul><li>Streamlining Search </li></ul><ul><li>Print And Recruitment </li></ul><ul><li>Communication Audits </li></ul><ul><li>Data And What To Do </li></ul>What We’ll Talk About…
  4. 4. Social Media And Prospect Development
  5. 5. Social Media And Prospect Development <ul><li>Tools Serve Strategy </li></ul><ul><li>Distribute and Empower </li></ul><ul><li>Use SMART Metrics </li></ul><ul><li>Reach Out! </li></ul>
  6. 6. 5 Reasons You Need To Have A Yield Strategy
  7. 7. 5 Reasons You Need To Have A Yield Strategy <ul><li>Not many other schools do! </li></ul><ul><li>Marketing does not stop after acceptance </li></ul><ul><li>Focus group feedback from parents and students </li></ul><ul><li>Opportunity to connect students </li></ul><ul><li>Narrow focus, huge ROI </li></ul>
  8. 8. Streamlining Your Search Marketing Efforts
  9. 9. Streamlining Your Search Marketing Efforts <ul><li>Offer numerous ways to respond </li></ul><ul><li>Timely mix of messages between print, email and interactive </li></ul><ul><li>Visit driven a necessity </li></ul><ul><li>Personalization is key….but not in the subject </li></ul><ul><li>Drive to respond, don’t distract (QR) </li></ul><ul><li>Consider different tracks for different prospects </li></ul>
  10. 10. The Importance Of Print In Your Recruitment Strategy
  11. 11. The Importance Of Print In Your Recruitment Strategy <ul><li>Parents STILL want printed materials </li></ul><ul><li>Impactful, not boring </li></ul><ul><li>Cannot replace the value of the viewbook </li></ul><ul><li>More does not mean more $$ </li></ul><ul><li>Others are pulling back, stay out in front </li></ul><ul><li>No “kitchen sink” mentality </li></ul><ul><li>Data supports high response at all stages </li></ul>
  12. 12. How A Communication Audit Will Save Your Budget
  13. 13. How a Communication Audit Will Save Your Budget <ul><li>Will look at timing </li></ul><ul><li>Will look at messaging </li></ul><ul><li>Will look at appropriateness </li></ul><ul><li>Will “weed out” unnecessary </li></ul><ul><li>Will incorporate Social media </li></ul><ul><li>Will better integrate </li></ul><ul><li>Will allow you to cut back, but still be more impactful </li></ul>
  14. 14. Integrated Admissions Marketing
  15. 15. Integrated Admissions Marketing <ul><li>Need to see all at once </li></ul><ul><li>Which medium delivers the best message? </li></ul><ul><li>Timing is key. Consider immediacy of social </li></ul><ul><li>Think about message progression. Search to enroll </li></ul><ul><li>Biggest obstacle…..who handles what? </li></ul><ul><li>2 nd biggest obstacle…..all inclusive or each in a vaccum? </li></ul>
  16. 16. What Your Enrollment Data Means And How To Use It
  17. 17. What Your Enrollment Data Means And How To Use It <ul><li>Predictive Modeling for search </li></ul><ul><li>Not just about # of inquiries </li></ul><ul><li>Feeder vs. non-feeder schools (regions) </li></ul><ul><li>Survey enrolls </li></ul>
  18. 18. In Summation….iPads
  19. 19. In Summation……iPads <ul><li>Impactful </li></ul><ul><li>Personalized </li></ul><ul><li>Abundant </li></ul><ul><li>Data driven </li></ul><ul><li>Strategic </li></ul>
  20. 20. Q+A

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