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TWB Position Paper - Telecom Hardware Industry


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Position Paper on Value of Technical Publications in the Telecom Hardware Industry

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TWB Position Paper - Telecom Hardware Industry

  1. 1. Position Paper onValue of Technical Publications inthe Telecom Hardware Industry
  2. 2. Introduction This paper presents the value and need for quality TWB – Leading Technical Documentation Technical Publications in the Telecom Hardware Outsourcing Company Industry. TWB is a leading technical publisher with an Technical publications include a wide variety of excellent record of providing unmatched technical documents such as user guides, online help, white documentation to many major companies. papers, reference guides, administration guides, standard operating procedures, installation manuals, and product demos. TWB is the ideal choice for leading vendors of Telecom Hardware products. TWB helps customers with all their technical documentation needs such as The telecom hardware industry has experienced user guides, administration guides, installation enormous changes in the last few decades, and the manuals, process and workflow documentation, pace of its evolution is increasing. This increasing configuration documents and training materials. pace of innovation has altered the traditional telecommunications market model. No market research could have predicted the billion-dollar TWB works closely with client teams located globally, market for cell phone ring tones, for example, and assists them in meeting their worldwide product because the concept had no precedent. These announcements and launch deadlines. We work changes necessitate documentation of the updated round-the-clock with client teams and help them with processes and workflows, along with the creation of quick responses that facilitate timely distribution of user manuals for the product, and product-specific documents around the globe. configuration documents. “Knowledge is people, money, learning, flexibility According to MAIT (Manufacturing Association of and competitive advantage. Knowledge is more Information Technology), the hardware and relevant to sustained business than capital or networking industry is growing at over 40 percent labor. And yet knowledge remains the most annually. This indicates that there is tremendous neglected asset of a business. TWB helps you potential for technical documentation in the telecom unlock and share your technical knowledge with hardware industry. the world.” Despite the rapid growth of the Telecom Hardware Industry, the use of the telecom products makes quality documentation important to both the vendors of these hardware products and those organizations that purchase them. The documentation needs to be simple and comprehensible to end users, which necessitates the involvement of technical documentation specialists in the creation of documents relevant to this industry. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  3. 3. Telecom Hardware Industry – Technical Publications Growth and Penetration of Telecom Challenges and Solutions Hardware Sector in India India has become one of the fastest-growing mobile markets in the world. The mobile services were Some of the greatest documentation challenges commercially launched in August 1995 in India. In the that most companies face today include: initial 5–6 years, the average monthly subscribers additions were around 0.05 to 0.1 million only. In  Lack of documentation during a product release December 2002 the total mobile subscriber base or launch. stood at 10.5 million. As of July 2009 the total mobile  Managing large amount of information for new subscribers base stands at 441.66 million. product releases.  Applying cost-cutting measures while serving India has positioned itself as one of the front-runners many vendors. of the rapidly growing Asia Pacific Region. This is due to a series of ambitious and positive economic Building a telecom network requires huge capital reforms aimed at deregulating the economy and investment. Cost-cutting measures play an stimulating foreign investment. important function in increasing capital gains for companies. TWB provides technical documentation India’s liberalized FDI (Foreign Direct Investment) solutions that are at par with the industry policy allows up to a 74% FDI in Telecom Industry standards, and within the budget. with up to 100% FDI in the manufacturing of telecom equipments. Creating and maintaining documents specific to this “Indias mobile subscriber base is expected to industry involves enormous capital investment in grow at a compound annual growth rate (CAGR) labor and technology. TWB provides of 18.3 percent, from 2007 to 2013, reaching a documentation solutions for creating and penetration rate of 53.4 percent by end-2013.” maintaining product and process documents. Today telecom is one of the most popular and The telecommunication industry is undergoing a lot widespread communication technology on the planet, of modifications and reforms which requires a lot of with an estimated 4.6 billion subscriptions globally. documentation. These changes have to be documented and revised frequently. TWB provides continuous support to update product documents regularly with changing technology advancements. Benefits For a leading telecom hardware manufacturer, association with TWB has benefited them immensely in saving costs and producing professional documentation along with:  Transferring complex technical data into easily understandable language  Protecting technical and commercial data of newly developed productsThe Writers Block 2
  4. 4. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of technology. Therefore, it is important that documents be created keeping in mind the role of Providing end users with information about a the person who will use the document. product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications information to use the application. are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. The faulty assumptions listed below result in Before a product is released in the market, incomprehensible documents: information about the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited Well-designed, accurately presented, and attractive resources, many companies assign their marketing collaterals increase the market prospects documentation tasks to the programmers. This of a product and reduce support costs. more often results in the creation of technology- centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  5. 5. Conclusion  The Importance of Telecom Hardware: The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. Thus the need for good quality documentation arises.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also reduces the changes to be made for marketing the products in the global markets. On the other hand, good documentation is clear, easy to read and simple to understand. It helps the user operate and maintain the system with ease. Good documentation allows products to be used effectively.  Role of Documentation Outsourcing: The complexity and growth involved in the telecom hardware sector requires that companies look at outsourcing their documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  7. 7. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block 7 7