TWB Position Paper - Networking Infrastructure Solutions

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Position Paper on Value of Technical Publications in Networking Infrastructure Solutions

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TWB Position Paper - Networking Infrastructure Solutions

  1. 1. Position Paper on Value of Technical Publications in Networking Infrastructure SolutionsThe Writers Block www.twb.in 1
  2. 2. The Writers Block www.twb.in 2
  3. 3. Introduction This paper presents the value and need for quality TWB – Leading Technical Documentation Technical Publications in companies providing Outsourcing Company Networking Infrastructure Solutions. TWB is a leading technical publisher with an Technical Publications include a wide variety of excellent record of providing unmatched technical material such as Process documents, Workflows, documentation to many major companies. User Guides, online Help files, White Papers, Training Manuals, Reference Guides, Administration Guides, Standard Operating TWB is the ideal choice for leading Networking Procedures, Installation Manuals, Web-based Solution providers. TWB helps customers with all Training Materials, and Product Demos. their technical documentation needs such as user guides, administration guides, installation manuals, process and workflow documentation, configuration Setting up a Networking Infrastructure involves a documents, and training materials. series of activities ranging from selecting a suitable network topology to optimizing the network performance and at the same time keeping the TWB works closely with client teams located globally, network secure. Adequate documentation is and assists them in meeting their worldwide product imperative to completely reinstate a networking announcements and launch deadlines. We work environment in case of a disaster. Documentation round-the-clock with client teams and provide them with accurate details makes regular maintenance with quick responses that facilitate timely distribution fast and efficient. This necessitates documentation of documents around the globe. of critical processes and workflows, along with the creation of user manuals for the hardware and its “Knowledge is people, money, learning, flexibility modules, training material for employees, and and competitive advantage. Knowledge is more product-specific configuration documents. relevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you "The recovery of the global economy will drive unlock and share your technical knowledge with growth in the worldwide enterprise network the world.” infrastructure spending. The growth in storage and devices on the network coupled with the mission criticality of the network will spur customer investments," says Lucinda Borovick, Research Vice President, IDC. However, despite the rapidly increasing growth of Networking Infrastructure solutions, the criticality of network documentation before embarking on a design or redesign is undermined. The complexity of the implementation of the hardware makes quality documentation important to both the vendors of Networking Solutions and organizations that purchase them. Hence, documentation needs to be simple and lucid, which calls for the involvement of Technical Documentation Specialists. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block www.twb.in 1
  4. 4. Networking Solutions – Technical Publications Global Growth and Penetration of Challenges and Solutions Networking Solutions According to a latest research report from Cisco Some of the significant documentation challenges Systems, Global IP traffic will quintuple from 2009 to most companies face today are: 2013 and the Internet will be nearly four times larger in 2013 than it is in 2009.  Documentation for global audience “IP traffic will grow at a CAGR of 40% over the  The need for high-quality documentation to next few years and will exceed two-thirds of a reduce support costs zettabyte (667 Exabyte’s) by 2013,” Cisco  Lack of detail to make regular maintenance fast predicts. and efficient New forecast in the latest edition of the Wireless Sensor Network Technology Trends Report projects Modern enterprises depend on network strong market growth in the market for Low Power availability for business continuity. In WiFi chipsets to reach 322% CAGR, over the 2008 heterogeneous networks, administrators face to 2013 period. numerous challenges in appropriately managing device configurations, carrying out changes, Exponential growth of this nature directly translates ensuring compliance to regulations, and to increase in networking infrastructure spending. minimizing network downtime triggered by human errors. We at TWB are equipped with impeccable documentation skills. Network administrators who have utilized our network documentation as a “living document” or “living process” have undoubtedly reaped the benefits. Also, service providers have leveraged this detailed of a binder as their project deliverable to rise above the competition. Benefits Growth and Penetration of Networking Solutions – India Partnering with TWB has proved to be profitable for companies that provide Networking According to Subashini Prabhakar, CTO, DAX Infrastructure solutions. Efficient documentation Networks, vast potential lies in the networking has resulted in these companies saving time, market. She says, "The Indian market is moving money and resources. toward adopting a high performance network as business demand more from IT. Today, With TWB, Networking Infrastructure providers performance of a network has matured more than discover key benefits such as: ever before and the criterion for buying and operating has changed dramatically. The Indian  Self-reliant documents and stand-alone market is booming with high PC penetration, references authored to service the client’s helping to buy out the IT, ITeS, and BPO unique needs segments. Convergence of voice, video and  Flawless documentation that adheres to applications is drawing up huge investments in industry best practices high performance networks."  Accurate documentation of business continuity plans to keep end users The market for enterprise networking equipment productive in the event of a network failure in India will grow from an estimated US$1 billion in 2008 to US$1.7 billion by 2012, corresponding to a (CAGR) of 15% through this period, says a latest research study from Springboard Research.The Writers Block www.twb.in 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that Providing end users with information about a documents be created keeping in mind the role of product’s operation and maintenance is critical to the the person who will use the document. market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications sufficient to provide the users with quick reference are often developed as an afterthought. This usually information to use the application. results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how Accurate, readily understandable, and quality to use the product. documents determine how a product sells in the market and results in increased customer Attractive Publications as Useful satisfaction. Marketing Tools Faulty Assumptions that Result in Besides transferring knowledge, technical Problems in Documentation publications are also used for marketing a product. Before a product is released in the market, The faulty assumptions listed below result in information about the product needs to be incomprehensible document: effectively communicated to the customers.  Developers know their products better than Well-designed, accurately presented, and attractive anyone else – due to time constraints and limited marketing collaterals increase the market prospects resources, many companies assign their of a product and reduce support costs. documentation tasks to the programmers. This more often results in the creation of technology- centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block www.twb.in 3
  6. 6. Conclusion  Networking Infrastructure Solutions are business enablers: Networking Infrastructure is an essential, core enabler of online business. The modern business paradigm of delivering highly personalized service to individual consumers’ demands that Networking Infrastructure is at the core of the business process.  Value of Technical Publications is irreplaceable: Technical Publications are vital for the transfer of product knowledge to the end-users. Adequate material to use the technology and products enables the user to accept and efficiently use the product in question. Faulty documentation leads to inaccurate and hard-to- understand material and also decrease the chances of marketing the products in the global markets.  Documentation Outsourcing is the answer: Having detailed network documentation created is the practice of a good custodian of that network. A good baseline or a solid understanding of the current network topology will speed the ability to bring the network back online during a failure. To counter the complexity involved in creating efficient network documentation vendors and purchasers, outsourcing the documentation needs to well-established Technical Publications Solutions providers is the answer. This helps companies cut costs and, at the same time, deliver their products with quality documents.The Writers Block www.twb.in 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block www.twb.in 5
  8. 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Adobe Flash CS4 Professional  WinCHM  JSP  Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)  JAVA illustrations for 2D and 3D)  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block www.twb.in 6
  9. 9. Industries Served TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block www.twb.in 7

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