TWB Position Paper - IT Asset Management Industry


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Position Paper Value of Technical Publications in the IT Asset Management Industry

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TWB Position Paper - IT Asset Management Industry

  1. 1. Position Paper Value of Technical Publications in the IT Asset Management IndustryThe Writers Block 1
  2. 2. The Writers Block 2
  3. 3. Introduction This paper presents the value and need for TWB - Leading Technical Documentation qualitative Technical Publications in the IT Asset Management industry. Outsourcing Company Technical documents in the IT Asset Management TWB is a leading technical documentation company industry include marketing collaterals such as quick with an excellent record of providing unmatched start guides, maintenance guides, training demos, technical documentation to many major product manuals, brochures, case studies, and multinational companies. white papers. Publishing such documents enable IT asset management companies to streamline their TWB is the ideal choice of IT asset management critical processes and maintain business continuity, companies for their documentation requirements. thereby reducing cost and time. TWB helps customers with all their technical and process documentation needs such as brochures, Regardless of whether an organization is small, user manuals, case studies, white papers, and medium or large, its success is directly tied to how business process documents. well the IT assets are managed to increase productivity. The processes and procedures TWB works closely with client teams located involved in implementing and managing IT assets globally, and assists them in meeting their need to be documented. These documents help worldwide product announcements and launch companies realize savings through process deadlines. TWB enables customers to launch their improvement and strategic decision making. products with world-class documentation A good IT asset management service is of no use if the end-user is not provided with accurate support documents. Good support documents help users “Knowledge is people, money, learning, flexibility understand the products and services, enabling and competitive advantage. Knowledge is more them to use the products with ease. Hence, these relevant to sustained business than capital or support documents must be professionally written labor, and yet knowledge remains the most and easily comprehensible. neglected asset of a business. TWB helps you unlock and share your technical knowledge with the world.” “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. IT Asset Management – Technical Publications Growth and Trends in the IT Asset Challenges and Solutions Management Industry The IT Asset Management industry is currently Some of the greatest documentation challenges one of the fastest growing IT sectors. IT asset that most IT asset management companies face management services are deployed in companies today include: that range from small and medium businesses to large enterprises.  Uncovering savings through process improvement The IT Asset Management industry has grown at  Enhancing performance of assets by a rate of 47% per annum. In 2009, the industry streamlining asset life-cycle management recorded business of 216.4 billion dollars  Reducing risk through standardization, accurate worldwide. According to a leading market documentation, and loss detection research company, the industry will grow at 33%  Handling IT assets without loss of productivity or per annum taking Assets Under Management business continuity (AUM) to US$ 350 – US$ 440 billion by 2012. TWB provides competitive marketing collaterals “Industry experts estimate the growth rate of to leading IT companies. These collaterals digital asset management to be 60% within the furnish a strong value to display a company’s next few years for a total of $6 billion.” achievements in successful IT asset deployment and management. IT assets can be managed remotely only with the help of support documents. The support systems are standardized using proper documentation to reduce the loss of time and investment. TWB delivers accurate documentation solutions for greater service excellence and enhances asset performance. IT asset changes and disposals are part of IT asset life-cycle management. TWB also facilitates updating of the existing documentation to reflect the changes. Benefits Companies are looking forward to expanding their By associating with TWB, a leading IT asset markets on a global level with customer centric management firm has benefited immensely in business models. For selling their services, saving costs and optimizing processes along with companies need sales and marketing material. services such as: These materials provide service offerings, case studies, and support information.  Transferring complex technical data into easily understandable language To market their services, IT asset management companies need high-quality case studies and  Converting critical business data to effective white papers. Since the market is highly sales and marketing publications competitive, it is essential that organizations implement documentation solutions to standardize processes, strengthen compliance, and deliver cross-training more effectively. All these documentation requirements can be achieved by employing professional writers.The Writers Block 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to In technical publications, the audience is the focal transfer product knowledge to end users in a point. Hence, the style, language, and content comprehensible manner. The strategies of must vary depending on the type of audience communication and levels of information vary being addressed. It is because every user has a depending on the type of product and audience. specific role in the implementation and usage of the technology. Therefore, it is important that Providing end users with information about a documents be created keeping in mind the role of product’s operation and maintenance is critical to the the person who will use the document. market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it In today’s business scenario, technical publications is sufficient to provide the users with quick are often developed as an afterthought. This usually reference information to use the application. results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how Accurate, readily understandable, and quality to use the product. documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a The faulty assumptions listed below result in product. Before a product is released in the incomprehensible documents: market, information about the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited Well-designed, accurately presented, and resources, many companies assign their attractive marketing collaterals increase the documentation tasks to them. This more often market prospects of a product and reduce support results in the creation of technology-centric costs. information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  Improve Productivity in a Highly Competitive Business: Growth of companies in the highly competitive world depends on how well the companies manage their IT assets to increase productivity and maintain business continuity. Every IT asset has a different user role and thus needs technical documents that can be used in different scenarios. Furthermore, effective marketing materials are required to sell the services and solutions.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global market.  Role of Documentation Outsourcing: Companies, being highly price competitive, consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products accompanied by quality documents.The Writers Block 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services thatTWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers rangeour customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technologyGlobal 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technologyincluding Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial,TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include:TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  8. 8. TWB Software Tools ExpertiseOur technical proficiency inin software and authoring tools includes: Our technical proficiency software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  9. 9. Business DatasheetsCommunic Administratation Guide or’s API Industries Served Document Configurati on Guide Functional Specificatio TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These ns include: Document services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include: TWB Installation Manual  Banking, Insurance and Financial Services  ITES/ KPO/ BPO Interface  Consulting and Business Services  Pharmaceuticals and Biotechnology Document  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries Interactive Education and Learning  Steel, Ship Building, Construction and Aviation Electronic IT, ITES  Telecom and Digital Communications Technical Manual (IETM) TWB has been the preferred technical documentation outsourcing company for: TWB Maintenanc has been the preferred technical documentation outsourcing company for: e Manual Online Help Operation Manual Product Demo Product Specificatio ns Document Product Overview Document Quick Reference Guide Release Notes Requireme nt Analysis Document SDK Document Troublesho oting Manual User Manual Open Source Documenta tion Programme rs Guides Functional Specificatio ns The TWB Building US Office: Document No: 4062, 19th Main Road, TWB Use Cases HAL 2nd Stage, 11701 Norwegian Wood Drive Online Help Bangalore – 560008 Austin, TX 78758 /Context Sensitive India. Help Landmark: Behind Carlton Towers Troublesho oting Guides Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: The Writers Block 7 7