TWB Position Paper - Enterprise Network Security


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Position Paper on Value of Technical Publications in the Enterprise Network Security Industry

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TWB Position Paper - Enterprise Network Security

  1. 1. Position Paper on Value of Technical Publications in the Enterprise Network Security Industry 1The Writers Block 1
  2. 2. 2The Writers Block 2
  3. 3. Introduction This paper presents the value and need for TWB - Leading Technical Documentation qualitative Technical Publication in the outgrowing Enterprise Network Security industry; to market the Outsourcing Company products at a higher value proposition. Technical publications created in the Enterprise TWB is a leading technical communication company Network Security industry include a wide variety with an excellent record of providing unmatched such as user guides, white papers, data sheets, technical documentation to many major multinational reference guides, promotion campaigns, and companies. demos. TWB is the preferred technical and marketing The network security market is undergoing a documentation service provider for leading enterprise variety of transitions and is still growing despite network security companies. TWB helps customers slowing economies worldwide. Network security with all their technical and marketing documentation products remain popular because they offer needs such as datasheets, cheat sheets, product comprehensive security with strong performance summaries, press releases, and brochures. advantages and convenience to customers. TWB works closely with client teams located globally, The market remains competitive as more and assists them in meeting their worldwide product comprehensive solutions are taking hold in larger announcements and launch deadlines. TWB works businesses. round-the-clock with client teams and provides world- class documentation that facilitates timely distribution The worldwide network security appliance and of documents around the globe. software market is forecast to reach $6 billion in 2013. With continuously increasing product models and “Knowledge is people, money, learning, flexibility fast track product launches, most of the companies and competitive advantage. Knowledge is more outsource their documentation requirements. relevant to sustained business than capital or Outsourcing such requirements also involves steps labor. And yet knowledge remains the most to protect Intellectual Property and Non-disclosure neglected asset of a business. TWB helps you of data of products that are not yet released into unlock and share your technical knowledge with the market. the world.” “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. Enterprise Network Security – Technical Publications The world of Enterprise Network Security is Challenges and Solutions becoming more complex and sophisticated everyday. With the Enterprise Network Security industry growing rapidly, research firm IDC predicts that the network security market is set to grow to $6 billion Some of the greatest documentation challenges dollars in 2013, up from $987.2 million in 2006. that most companies face today include:  Timely availability of quality documents during After a brief period of fall in 2009, the global network product release security market is showing signs of stabilization and growth from the second quarter of 2009. Technical  Cost cutting in a multi-vendor business publication is an integral part of product development, environment marketing and sales.  Managing large volumes of documentation for new products releases Companies are looking forward to expand their markets on a global level, with customer centric business models. For selling the products, companies need sales and marketing material. These The Enterprise Network Security industry relies on materials provide product specifications, accessory business collaterals and product documentation for details, and services and support information. sales and marketing, and also to reduce support costs. The products need to be documented for both worldwide audience and internal global sales and marketing teams. It is sometimes difficult to manage high volumes of documentation requirements for upcoming product releases on time. As a result, most of the documentation requirements are outsourced to companies that provide quality and on-demand technical publication solutions. Benefits TWB’s critical offshore support for Enterprise Network Security product marketing documentation has helped the world’s largest dedicated security technology company to successfully market their solutions. Key benefits that the company has drawn from TWB’s offshore delivery are:  Quick turnaround time  Significant savings in operational costs  Minimal reiterations – due to TWB’s expertise in the Enterprise Network Security domain and creating marketing documentation  Minimal interaction with TWB, enabling the company’s process owners to focus on their core functionsThe Writers Block 2 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that Providing end users with information about a documents be created keeping in mind the role of product’s operation and maintenance is critical to the the person who will use the document. market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications sufficient to provide the users with quick reference are often developed as an afterthought. This usually information to use the application. results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how Accurate, readily understandable, and quality to use the product. documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Faulty Assumptions that Result in Marketing Tool Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. The faulty assumptions listed below result in Before a product is released in the market, incomprehensible documents: information about the product needs to be  Developers know their products better than effectively communicated to the customers. anyone else – due to time constraints and limited resources, many companies assign their Well-designed, accurately presented, and attractive documentation tasks to the programmers. This marketing collaterals increase the market prospects more often results in the creation of technology- of a product and reduce support costs. centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  Price Competitive Growth in the Enterprise Network Security: As the Enterprise Network Security industry is poised to grow rapidly, competition will ensue from both new players as well as established companies. Established technologies will be subject to downward price pressure and competitive costing. However, the competition for new technologies will continue to be derived from innovation and differentiation.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the changes of marketing the products in the global markets.  Role of Documentation Outsourcing: With the Enterprise Network Security industry being competitive, security providers consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This will help them cut costs and at the same time deliver their products on-time with quality documents.The Writers Block 4 4
  7. 7. TWB ServicesTWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allowour customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range fromGlobal 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Copy Editing and Proof Reading  Datasheets  API Document  Managing Writing  Cheat sheets  Configuration Guide  Editing Services  Solution Briefs/Solution Brochures  Functional Specifications Document  Layout and Design  Presentations – Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical  Audio and video scripts Manual (IETM) Business Documentation  Maintenance Manual  Press releases  Business Proposals  Online Help  Direct mail  Legal Disclaimers  Operation Manual  Newsletter design copy  Policy Manuals  Product Demo  Sales catalogues  Style Guide Design  Product Specifications Document  Sales sheets  Template Design  Product Overview Document Business Communication  Quick Reference Guide  Release Notes  Short Reports  Requirement Analysis Document Content Management  Proposals  SDK Document  Troubleshooting Manual  Single Sourcing  Case Studies  User Manual  File Version Control  Lab Reports  Open Source Documentation  Document Naming Conventions  Memos  Programmers Guides  Consistent Document Formatting  Progress/Interim Reports  Functional Specifications Document  Data Transformation  Writing for Electronic Media  Use Cases  Online Help /Context Sensitive Help Illustrations  Troubleshooting Guides Web site Development   Graphic Designing Qualitative Analytics for Decision Support  Web 2.0 development  Info graphics  Web content  2D & 3D animation  Web applications  Line drawings and illustrations  Economic Business Research  Industry Analysis  Market Opportunity Analysis Translation and Localization Process Documentation  Competitive Business Analysis Services  Workflows  Company & Prospect Profiling  Standard Operating Procedures  Reporting Solutions  Software Translation Services  ISO Documentation  Assessment of Unmet Market Needs  Document Translation Services  CMM Documentation  Status and Potential of Technologies  Localization (L10N) Testing  Benchmarking of Strategies Vs  Internationalization (I18N) Testing Competition Deployment and Support  Forecasting  Sales Force Effectiveness Records Management  Installation and Configuration  Market Assessments Guides  Competitive Intelligence  Document Management Solutions  Operations Manual  Opinion Leadership  Record Management Storage and  Emerging Markets - evaluation and Retrieval researchThe Writers Block 5 5
  8. 8. TWB Software Tools Expertiser technical proficiency in software and authoring tools tools includes: Our technical proficiency in software and authoring includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help Graphics/Animation  MadCap Flare Standards  Help-Server  NVU Help  Adobe Flash®  SCORM 1.2 / 2004  Adobe Photoshop® XML  AICC  Adobe Illustrator®  W3C  Adobe Fireworks®  Section 508  Microsoft Silverlight®  XMetal®  QTI XML  Microsoft Word 2003®, Databases  Microsoft Word 2007® Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  Sharepoint®  EDD  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6 6
  9. 9.  Datasheets Administrat or’s Guide API Industries Served Document Configurati on Guide Functional Specificatio TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These ns include: Document services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include: TWB Installation Manual  Banking, Insurance and Financial Services  ITES/ KPO/ BPO Interface  Consulting and Business Services  Pharmaceuticals and Biotechnology Document  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries Interactive Education and Learning  Steel, Ship Building, Construction and Aviation Electronic IT, ITES  Telecom and Digital Communications Technical Manual (IETM) TWB has been the preferred technical documentation outsourcing company for: TWB Maintenanc has been the preferred technical documentation outsourcing company for: e Manual Online Help Operation Manual Product Demo Product Specificatio ns Document Product Overview Document Quick Reference Guide Release Notes Requireme nt Analysis Document SDK Document Troublesho oting Manual User Manual Open Source Documenta tion Programme rs Guides Functional The TWB Building US Office: Specificatio No: 4062, 19th Main Road, TWB ns Document HAL 2nd Stage, 11701 Norwegian Wood Drive Use Cases Bangalore – 560008 Austin, TX 78758 Online Help India. /Context Landmark: Behind Carlton Towers Sensitive Help Troublesho Telephone: Telephone: oting +91.80.40741400 / +1.512.586.8357 Guides +91.80.41256367 Corporate Enquiries: The Writers Block 7 7