TWB Position Paper - Business Intelligence Industry


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Position Paper on Value of Technical Publication in the Business Intelligence Industry

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TWB Position Paper - Business Intelligence Industry

  1. 1. Position Paper on Value of Technical Publications in the Business Intelligence Industry 1The Writers Block 1
  2. 2. 2The Writers Block 2
  3. 3. Introduction This paper presents the value and need for TWB - Leading Technical Documentation quality Technical Publications in the growing Business Intelligence (BI) industry, to market BI Outsourcing Company products with a higher value proposition. TWB is a leading technical communication Technical publications created in BI industry outsourcing company that provides services in include a wide variety of materials such as user technical documentation. guides, white papers, datasheets, cheat sheets, reference guides, installation manuals, TWB is the ideal choice for leading BI vendors. TWB and product demos. helps customers with all their technical documentation needs such as user guides, These materials transfer information on administration guides, installation manuals, process processes and procedures involved in using and workflow documentation, configuration the latest BI applications and tools. documents and training materials. In today’s business scenario, there is an TWB works closely with client teams located globally, increased need for quick and decentralized and assists them in meeting their worldwide product decision-making, and automation of business announcements and launch deadlines. TWB’s processes to reduce costs and risks. With a documentation services enable customers launch plethora of BI tools available today, the their products with world-class documentation. company that uses most effective and integrated BI tools will outdo its competitors in “Knowledge is people, money, learning, flexibility the market. It does not stop there. Accurate and competitive advantage. Knowledge is more and readily understandable documentation of relevant to sustained business than capital or such applications is critical to the effective and labor. And yet knowledge remains the most faster use of the products. neglected asset of a business. TWB helps you unlock and share your technical knowledge with Almost all businesses, be it small or large; the world.” depend heavily on BI for their business success. Many BI vendors, both industry leaders and new entrants, compete with one another to bring new BI tools and applications to market. These products require effective documentation process in place for quick release and for successful market performance. Hence, outsourcing the documentation needs will help these vendors in reducing resource overhead and cost. “TWB believes that the technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. Business Intelligence Industry – Technical Publications BI industry is one of the versatile industries catering Challenges and Solutions to almost all business sectors such as healthcare, financials, retails, IT, etc. BI tools range from query reporting and analysis and data mining to data warehousing. Interestingly, today, 80% of an Some of the greatest documentation challenges organization uses BI tools. most companies in the industry face today include:  Timely availability of quality documents during Use of BI Tools in an organization product release  Accurate, readily understandable documentation 14% 4%  Documentation for global audience Marketing 5% 18% Finance  Cost cutting in a multi-vendor business Management environment 9% Manufacturing  Managing large volumes of documentation for Supply Chain 7% HR & Quality new product releases 21% IT & CRM 22% Others To address these challenges, TWB, with its long- standing, impeccable record in handling Technical Publication, provides the following solutions: According to Gartner, Inc., in 2008, despite the economic downturn, the global BI witnessed a  Cost-effective knowledge documentation and significant growth of 21.7% in the sales of BI knowledge management applications and performance management software. The market value increased from $7.2 billion in 2007  Documentation in simple, plain, readily to $8.8 billion in 2008. BI market is expected to be understandable English $15 billion annually by 2010.  Simplified, multi-staged documentation and review processes  Goal-driven approach to ensure quality and Gartner predicts: accuracy  Single point of contact for all documentation "Because of lack of information, processes, and needs tools, through 2012, more than 35 percent of the top 5,000 global companies will regularly fail to make insightful decisions about significant Benefits changes in their business and markets." A leading BI vendor has drawn the following "By 2012, business units will control at least 40 benefits through its association with TWB: per cent of the total budget for business intelligence."  Significant dollar savings  High-quality, error-free documentation "By 2012, one-third of analytic applications  Maximized usability of documentation applied to business processes will be delivered  Quick product release through coarse-grained application mashups." This expected market scenario will pave way for increased number of BI software and applications, bringing about a fierce competition among BI vendors. Effective, accurate, and readily- understandable documentation of the BI tools will determine the market performance of as the Indian This spending will further increaseBI vendors. Defence Industry is determined to increase tOnline Help tion of private investors.The Writers Block 2 2 Presently more than 5,000 Indian companies are suGraphics/Animation
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of Providing end users with information about a the person who will use the document. product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications information to use the application. are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, The faulty assumptions listed below result in information about the product needs to be incomprehensible documents: effectively communicated to the customers.  Developers know their products better than Well-designed, accurately presented, and attractive anyone else – due to time constraints and limited marketing collaterals increase the market prospects resources, many companies assign their of a product and reduce support costs. documentation tasks to the programmers. This more often results in the creation of technology- centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion Technical Publication for transferring  Price Competitive Growth in the BI Industry: Growth of BI vendor relies heavily on the accurate, timely, Product knowledge and cost-effective documentation process. The BI vendors portray a global presence and need technical ra publications that can be used in different geographies. Marketing BI products require supportive business collaterals and product documentation for global audience.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global markets.  Role of Documentation Outsourcing: The complexity involved in implementing BI applications requires that BI vendors consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the companies cut costs and at the same time deliver their products with quality documents.The Writers Block 4 4
  7. 7. TWB ServicesTWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allowsour customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range fromGlobal 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups.TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Datasheets  Administrator’s Guide  API Document  Copy Editing and Proof Reading  Cheat sheets  Configuration Guide  Managing Writing  Solution Briefs/Solution Brochures  Functional Specifications Document  Editing Services  Presentations – Products/Corporate Profile  Installation Manual  Layout and Design  Brochures and marketing collateral  Interface Document  Creating SLAs  Web content  Interactive Electronic Technical  Audio and video scripts Manual (IETM) Business Documentation  Press releases  Maintenance Manual  Business Proposals  Direct mail  Online Help  Legal Disclaimers  Newsletter design copy  Operation Manual  Policy Manuals  Sales catalogues  Product Demo  Style Guide Design  Sales sheets  Product Specifications Document  Template Design  Product Overview Document Business Communication  Quick Reference Guide  Release Notes Content Management  Short Reports  Requirement Analysis Document  Proposals  SDK Document  Single Sourcing  Case Studies  Troubleshooting Manual  File Version Control  Lab Reports  User Manual  Document Naming Conventions  Memos  Open Source Documentation  Consistent Document Formatting  Progress/Interim Reports  Programmers Guides  Data Transformation  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Troubleshooting Guides  Web 2.0 development  Graphic Designing  Web content   Info graphics  Web applications  2D & 3D animation Qualitative Analytics for  Line drawings and illustrations Decision Support Translation and Localization Services Process Documentation  Economic Business Research  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Deployment and Support  Status and Potential of Technologies  Benchmarking of Strategies Vs  Document Management Solutions  Installation and Configuration Competition  Record Management Storage and Guides  Forecasting Retrieval  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  8. 8. TWB Software Tools ExpertiseOur technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW  Adobe AIR®  Microsoft-Expression Graphic Online Help  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Adobe Flash CS4 Professional  WinCHM  JSP  Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)  JAVA illustrations for 2D and 3D)  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC  Adobe Photoshop® XML  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6 6
  9. 9. Business DatasheetsCommunicAdministraationtor’s Industries ServedGuideSoftwaSingleSourcSCopy EditingDatasheets services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include: TWBCheatsheets  Banking, Insurance and Financial Services  ITES/ KPO/ BPOSolution  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied IndustriesBriefs/Solu  Education and Learning  Steel, Ship Building, Construction and Aviationtion  IT, ITES  Telecom and Digital CommunicationsBrochuresPresentatio has been the preferred technical documentation outsourcing company for: TWBns –Products/CorporateProfileBrochuresandmarketingcollateralWebcontentAudio andvideoscriptsPressreleasesDirect mailNewsletterdesigncopySalescataloguesSalessheetsctSpecifications The TWB Building US Office: No: 4062, 19th Main Road, TWBDocument HAL 2nd Stage, 11701 Norwegian Wood DriveProduct Bangalore – 560008 Austin, TX 78758Overview India.Document Landmark: Behind Carlton TowersQuickReference Telephone: Telephone:Guide +91.80.40741400 / +1.512.586.8357Release +91.80.41256367Notes Corporate Enquiries:Requireme corp@twb.innt AnalysisDocumentSDKDocumentTroubleshootingManualThe Writers Block 7 7UserManual