TWB Position Paper - Bluetooth and Mobile Applications


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Position Paper on Value of Technical Publications in Bluetooth and Mobile Applications

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TWB Position Paper - Bluetooth and Mobile Applications

  1. 1. Position Paper onValue of Technical Publications inBluetooth and Mobile Applications
  2. 2. Introduction This paper presents the value of and need for TWB – Leading Technical Documentation qualitative Technical Publications in the Bluetooth Outsourcing Company and Mobile Application (BMA) industry. TWB is a leading technical publisher with an Technical publications include a wide variety of excellent record of providing unmatched technical material such as specification documents, documentation to many major companies. datasheets, configuration documents, installation manuals, user guides, online help files, operation manuals, troubleshooting guides, process and TWB is the ideal choice for leading vendors of workflow documentation, white papers, classroom Bluetooth and Mobile Applications. TWB helps training materials, reference guides, administration customers with all their technical documentation guides, standard operating procedures, web-based needs such as user guides, administration guides, training materials, and product demos. installation manuals, process and workflow documentation, configuration documents and training materials. Wireless technology is swiftly becoming the most widely employed and sought after technology of our age. It functions as a background technology – it is TWB works closely with client teams located globally, a basic fabric for device integration and changes and assists them in meeting their worldwide product the way existing devices are used. announcements and launch deadlines. We work round-the-clock with client teams and help them with quick responses that facilitate timely distribution of Today, Bluetooth, which was originally conceived to documents around the globe. connect small devices which were in close proximity to each other for small data transfers, has a variety of applications. Bluetooth can be used for “Knowledge is people, money, learning, flexibility asset tracking and telemetry, cable replacement, and competitive advantage. Knowledge is more activity sensing, environment control, distributed relevant to sustained business than capital or sensing, etc. Mobile devices, through BMA can labor. And yet knowledge remains the most even be used for e-commerce, with mobile devices neglected asset of a business. TWB helps you being used for simple retail transactions. unlock and share your technical knowledge with the world.” Wireless technology has effectively penetrated every industry, from manufacturing to education to healthcare. According to the Bluetooth SIG, it is the fastest growing industry standard. More than 1300 manufacturers employ Bluetooth technology and its related applications. The future of the BMA industry is healthy, with increasing penetration not only in the mobile phone market, but also in computer peripherals, stereo headsets, games and new applications. The Bluetooth radio chip market is expected to exceed USD 3 billion in 2010, a 9% CAGR from 2007. In this paper we will discuss the importance of technical publications to the BMA industry to facilitate the effective implementation of Bluetooth technology. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  3. 3. BMA Industry – Technical Publications Growth and Penetration of BMA in India Challenges and Solutions The primary market for Bluetooth devices in India is mobile phone technology. Every month, 7 to 8 million Some of the greatest documentation challenges phones are sold, 70% of which are Bluetooth that most companies face today include: enabled. The Bluetooth headset market is expected to grow at a CAGR of 74% as opposed to China’s  Complexity of documentation support 48%.  Globalization and document translations for According to a Frost and Sullivan report, the diverse audiences Bluetooth headset market in India is expected  Managing large volumes of documentation for to grow by a CAGR of 21% over the next five new products releases years. The Indian automotive market also represents a Bluetooth technology has spread to countries all growth area. The main automotive applications are around the world, with wireless technology finding currently hands free and “infotainment” devices, with applications in every industry. Since technical the market is slowly expanding to include devices documentation is now an integral part of a product related to vehicle safety, navigation, tracking, release, documentation should be created parallel telematics and control. to product development. Bluetooth has penetrated the mobile advertising Further, the wide audience for Bluetooth market was well. With an estimated 450 million technology necessitates the creation of mobile phone users in India, advertising through documentation for a global audience. The Bluetooth allows advertisers to reach a massive documentation should conform to product variants audience on an individual level. and the preferences of the global market while simultaneously serving the needs of the audience. Growth and Penetration of BMA Globally Further, the rapid evolution of Bluetooth technology The development of the Bluetooth 3.0 + HS makes it important for existing documentation to be specification was a true breakthrough in Bluetooth clear and simple so that it can be updated, technology allowing movement of large data files at maintained and reused as required. speeds similar to Wi-Fi. Solving these challenges necessitates the Bluetooth semiconductor revenue is expected to involvement of skilled professionals at every stage approach USD 4 billion by 2013, with Bluetooth 3.0 of documentation development. TWB provides representing the largest share of the revenue by documentation with professional quality. 2012. The Bluetooth attach rate for mobile phone is expected to be over 65% by the end of 2010. Benefits For a leading vendor of Bluetooth and Mobile Applications, association with TWB has benefited them immensely in saving costs and producing professional documentation along with services such as:  Transferring complex technical data into easily understandable language  Protecting technical and commercial data of newly developed products  Managing knowledge management and content management solutions, single sourcing, and data migration.The Writers Block 2
  4. 4. Value of Technical Publications Technical Publication for Transferring Publications for Different Levels of Product Knowledge Technical and Product Knowledge The purpose of technical publications is to transfer In the BMA industry, it is necessary to create product knowledge to the end user, in a several different types of documentation for comprehensible format. The strategies of different purposes: configuration and specification communication and levels of information vary documents for developers, user guides and online depending on the type of product. help files for end users. Each of these documents addresses a different audience, each of whom has a specific role in the implementation and usage of When delivering a product, whether a hardware wireless technology applications and systems. It is product or a software application, it is equally important that documents be created keeping in important to give the users information about the mind the role of the person who will use the product’s operation and maintenance. documentation. In the real world scenario, technical publications are For example, a technical analyst, who is often developed as an afterthought. This usually accustomed to reviewing satellite images on a results in inaccurate and hard-to-understand material. workstation, needs to learn how to use the system As a result, the users dislike these materials and and software to magnify the image, but not how to avoid using them. analyze the image. Inaccurate and hard-to-understand material also For users who start without technical or product results in the user’s inability to understand and knowledge, you need to provide instructions to use implement high-end technologies. The users might the product as well as information they need to look reject the product. for as a result of using the product. This presents a more difficult problem. Faulty Assumptions that Result in Problems in Documentation Different needs of the end users and the gap between their technical and product knowledge determines the amount of information that goes into These faulty assumptions result in incomprehensible technical publications. documents:  The developers know the product better than Attractive Publications as Useful anyone else: With time constraints and limited Marketing Tool resources, many companies are tempted to let the programmers do the documentation. The Providing useful and accurate documents is critical engineers and developers know the product very to ensure that the user can easily find the required well. However, the developer is likely to provide information. If the end users cannot find the technology-centered information; where as the answers to their problems, they assume that the end user requires task-centered information. documentation is useless. For engineers and developers it is almost impossible to step back and look at the To be useful, the documentation must be clear, application from the end users point of view. concise, and well designed. The documentation that is accurate and complete also needs to be well designed.  The application is complicated; having a writer learn about it will take too long: Learning the Accurate and easy-to-understand technical product should not be a major obstacle for the documentation is the only way to provide writers with the right technical background. information to the end user, and it is also cost- effective.The Writers Block 3 3
  5. 5. Conclusion  The Importance of Bluetooth Technology: Bluetooth technology creates a personal networking environment. Mobile phones, PCs and PDAs are connected quickly and easily wherever necessary. However, Bluetooth is not confined to the office. Its home applications include portable music players, digital cameras, kitchens appliances and even children’s toys. The industry is branching out as well, with wireless technology finding applications in the automotive, avionics and industrial controls markets as well. Good documentation can further increase the speed at which Bluetooth technology spreads into different industries. Quality documents can make the use and implementation of Bluetooth easier, making it more accessible to users.  Value of Technical Publications: Technical Publications are essential for transferring product knowledge to the end users. Provision of proper material to use technology and products allows a user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also decreases the changes of marketing the products in the global markets.  Role of Documentation Outsourcing: The amount of documentation required by Bluetooth technology and the wide audience that the technology is aimed at requires that vendors and purchasers look at outsourcing their documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  7. 7. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Adobe Flash CS4 Professional  WinCHM  JSP  Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)  JAVA illustrations for 2D and 3D)  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block 7 7