TWB Position Paper - Biotechnology Industry


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Position Paper on Value of Technical Publications in the Biotechnology Industry

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TWB Position Paper - Biotechnology Industry

  1. 1. Position Paper onValue of Technical Publications inthe Biotechnology Industry
  2. 2. Introduction This paper presents the importance of qualitative TWB – Leading Technical Documentation technical publication in biotechnology industry. Outsourcing Company Technical publication includes a wide range of deliverables like white papers, process and TWB is a leading technical publication company workflow documentation, user guides, online help, with an excellent record of providing unmatched classroom training materials, reference guides, technical documentation solutions. TWB helps administration guides, standard operating customers with all their technical documentation procedures, installation manuals, web-based needs such as creating user guides, administration training materials, and product demos. guides, process and work flow documents, installation manuals, configuration documents and The biotechnology industry has spread over training materials. several sectors, including health care (medical), agricultural biotechnology, contract services, TWB works closely with client teams located bioinformatics, biological engineering, genetics and globally, and assists them in meeting their others. It forms one of the fastest growing sectors worldwide product announcements and launch in global economy, and necessitates deadlines. TWB works round the clock with client documentation of technical processes and teams and help them with quick responses that aid products. timely distribution of documents around the globe. Use of products developed in the biotechnology industry varies from large pharmaceutical industries “Knowledge is people, money, learning, flexibility to a kitchen. There is a wide range of products and competitive advantage. Knowledge is more (machineries, tools, equipments, chemicals, relevant to sustained business than capital or medicines and drugs, bio-fertilizers, organic labor. And yet knowledge remains the most pesticides, cheese, dairy products etc.) available. neglected asset of a business. TWB helps you Hence, it covers a wide range of consumers. This unlock and share your technical knowledge with is the chief reason for the enormous growth of the the world.” biotechnology industry. Along with increasing popularity of biotechnology products, the complexity of implementation, usability issues (of the equipments and various products) and matching international standards make quality documentation important. The documentation needs to be simple and comprehensible to end users, which necessitate the involvement of technical documentation specialists in creating qualitative documents. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1
  3. 3. Biotechnology Industry – Technical Publications Growth of the Biotechnology Industry Challenges and Solutions At present the Indian biotechnology sector Some of the documentation challenges faced by comprises more than 350 companies. The sector the industry today include: has been growing at the rate of 35% - 40% per annum for the last three years. India is ranked third  Developing comprehensive documents for the in Ernst & Young’s Global Biotechnology Report non-technical audience 2004, for the number of biotechnology industries in  Managing large volume of documentation during the country. India is the largest vaccine producer the documentation process and cotton cultivator.  Ensuring timely availability of quality documents during product release “The Indian biotechnology market, valued at INR  Aligning with international standards of 112.6 billion (US$ 2.86 Billion) in 2007-08, is projected to hit a CAGR of 30% in near future”. documentation According to ABLE-Biospectrum survey report Currently, the market is highly competitive, and in 2008 “the Indian biotechnology industry is this context the toughest job is to satisfy the growing at an impressive annual growth rate of customer. It results into lower profit margins, about 20%”. keeping implementation cost low. Still a large part of the cost is connected to maintenance The following graph shows the technology wise activities. The quality of documentation plays an growth in the global biotechnology equipment important role during implementation and market. maintenance. If the documentation is not satisfying, it needs to be restructured. It will lead to significant increase in maintenance effort and total cost. TWB being a leading technical documentation outsourcing company provides documentation solutions with professional quality. The biotechnology industry is working as a global unit, which often required modifications to suit the requirements of a specific organization in different geographies. Benefits Partnering with TWB has extremely benefited many companies in saving costs and producing professional documentation along with services such as: According to a new technical market research report “the global market value for  Transforming complex technical data into simple biotechnology equipment is an estimated $5.5 and comprehensible language billion in 2009, but is expected to increase to  Protecting technical and commercial data of nearly $7.3 billion in 2014, for a 5-year newly developed products compound annual growth rate (CAGR) of 5.8%.  Providing rapid action for documentation availability and reduced process complexity The segment projected to see the largest growth  Enabling easy update and management of from 2009 to 2014 is array.” documentsThe Writers Block 2
  4. 4. Value of Technical Publication Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of Providing end users with information about a the person who will use the document. product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications information to use the application. are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, The faulty assumptions listed below result in information about the product needs to be incomprehensible documents: effectively communicated to the customers.  Engineers know their products better than anyone Well-designed, accurately presented, and attractive else – due to time constraints and limited marketing collaterals increase the market prospects resources, many companies assign their of a product and reduce support costs. documentation tasks to the programmers. This more often results in the creation of technology- centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer – learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3
  5. 5. Conclusion The value of technical publications and the role of documentation outsourcing can be summarized as follows:  Importance of Biotechnology: The importance and significance of biotechnology can be understood by the fact that its development and application is associated with almost very field. Advancements in the areas of biotechnology have exploited a variety of ways for industrial production, thus creating a commercial environment. In the US alone there are more than 200 such companies including Genentech, Cetus, Hybritech, Biogen, etc. These companies have been active participants in the research and development of emerging products. The research and development needs to be supported with extensive documentation of processes, workflows, and specifications.  Value of Technical Publications: Technical publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global market.  Role of Documentation Outsourcing: The complexity involved in developing products requires that vendors and purchasers consider outsourcing their documentation needs to well-established Technical Publications Solutions providers. Outsourcing technical documentation has helped companies cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations –  Layout and Design Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Business Documentation Manual (IETM)  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs  Record Management Storage and  Installation and Configuration Competition Retrieval Guides  Forecasting  Operations Manual  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5
  7. 7. TWB Software Tools ExpertiseOur technical proficiency inin software and authoring tools includes: Our technical proficiency software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia/Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia/Authoring/ Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. TheseTWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for:TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: corp@twb.inThe Writers Block 7