BRINGING BLOGGERS AND BRANDS TOGETHER: THE BLOGGER CONNECTION
WHAT WE DO• We offer a full spectrum of opportunities for bloggers and brands to work together in social media.• We are currently serving a network of more than 6,000 bloggers and online personalities.• Our turnkey services include customized blogger outreach campaigns and brand awareness programs ideal for corporations eager to leverage the blogger community.• We specialize in Twitter parties, which are strategic, interactive online discussions combined with product giveaways.• We also offer business development services to our blogger membership, including media coaching and TV placement.
WHO WE ARE• Rachel Ferrucci is uniquely qualified to educate companies and political groups on blogger outreach and how to create timely, effective, and lasting content on various media platforms. She has worked with many top brands including Conagra Foods, Cover Girl and Coca Cola where she implemented successful social media programs. She is frequently called upon to speak to individuals and businesses on social media and blogging. Rachel has also been a Speaker Coordinator for the 2010 Evo Conference, which is billed as a gathering for “bloggers, businesses, and social media junkies at all levels”• Rachel consults for multiple companies, where she creates social media strategies to further brand awareness, develops and facilitates virtual parties aligning client goals with live events, meetups and executes promotions using such platforms as Twitter, Facebook, LinkedIn and Pinterest to increase subscribers.• Multimedia producer Deborah Mitchell accesses her extensive career in television fusing traditional media skills with social media tools to provide guidance to aspiring online personalities in polishing and expanding their brand identity. Mitchell, whose experience includes creating and executing television show proposals from inception through program development, also provides valued counsel to traditional media companies seeking to identify and develop viable talent and stories for the Web.• Even though she specializes in preparing content designed for a YouTube audience, grooming Facebook and LinkedIn profiles for marketing pursuits and producing Twitter, Mitchell maintains that producing informative, engaging and accurate content remain cornerstones of a successful on-air or online presence on every platform.
HOW IT WORKSFor Bloggers…Gain opportunity to work with brands you love…Be sponsored to go to classes, conferences, and events…Network with like-minded bloggers…Continue your education on business and blogging…TV media coaching and placement…For Brands…Gain opportunity to work with PR friendly bloggers who fit your brand…Customized campaigns and programs to promote brand awareness…Build a following of loyal consumers and fans for your brand…Survey and focus groups…Television media…Community management…
WHAT THE BRANDS SAY"TV/Social Media Producer Deborah ‘Debbie’ Mitchell was a big help to us for the4th Annual Shorty Awards. Her experience in both social media andentertainment helped us think about how we could grow the show. She was ableto connect us with Bravo TV executive, personality and Twitter expert Andy Cohenwho provided us with an amazing video message that we used to promote thedate of the ceremony and ticket sales. I look forward to working with Debbie inthe future and there is no doubt that her future projects will be a success." ~ Natan Edelsburg, Supervising Producer at Shorty Awards & VP of Sawhorse Media“We worked with The Blogger Connection to promote an online contestcomponent of a national television advertising campaign for one of our websites,MyEducation.com. Through a combination of engaging sponsored blog posts andTwitter outreach, we were able to leverage the ‘mommy blogger’ community wehad endeavored to target. We will definitely use TBC again for future promotions.” ~Gina LaGuardia, VP of Content Development & Social Media, The CollegeBound Network
THE TWITTER PARTYA Twitter Party is a virtual gathering of a group of people onTwitter who all “tweet” about the same topic at the same time.It’s like having a conversation with friends in your living room,except the friends aren’t physically there with you; they are all ina virtual party on Twitter. Most parties usually last from 1 – 2hours and have special guests/experts, giveaways, and otherinterested people discussing the party’s topic.
WE GET RESULTS!Our May 2nd “Family Getaway” Twitter Party delivered… 4,600 Tweets! 691 Contributors! 19.4 million impressions! IN ONE HOUR! And giving bloggers and participating brands alike anatmosphere that simply cannot be duplicated anywhere else!
AND WE’RE CONFIDENT… We know we can deliver the same experience for you!
LET’S GET CONNECTED! Contact: PR@thebloggerconnection.com Follow us on Twitter @BlogRconnection Follow us on Twitter @TVProducerDeb Follow us on Twitter @RachelFerrucci