Michael Kirsch Final

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Michael Kirsch Final

  1. 1. mlyk consulting. Michael Kirsch mkirsch@mlyk.com www.mlyk.com
  2. 2. mlyk consulting. 1. Development Platforms
  3. 3. mlyk consulting. 1. Development Platforms 2. Distribution (App Stores / Marketplaces)
  4. 4. mlyk consulting. 1. Development Platforms 2. Distribution (App Stores / Marketplaces) 3. Monetization
  5. 5. mlyk consulting. Platform = Stage How to choose a mobile development Platform?
  6. 6. mlyk consulting. Platforms
  7. 7. mlyk consulting. 1M 40M 200M 50M 30M 1B
  8. 8. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  9. 9. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  10. 10. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  11. 11. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  12. 12. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  13. 13. mlyk consulting. 1M 40M 200M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
  14. 14. mlyk consulting. iPhone changed the game
  15. 15. mlyk consulting. Why iPhone matters Sold units S60 200M
  16. 16. mlyk consulting. Why iPhone matters Sold units S60 200M iPhone 40M
  17. 17. mlyk consulting. Why iPhone matters % flat-rate Sold units data plan S60 200M x 0.15 iPhone 40M
  18. 18. mlyk consulting. Why iPhone matters % flat-rate Potential Sold units data plan Customer S60 200M x 0.15 = 30M iPhone 40M
  19. 19. mlyk consulting. Why iPhone matters % flat-rate Potential Sold units data plan Customer S60 200M x 0.15 = 30M iPhone 40M x 1.00
  20. 20. mlyk consulting. Why iPhone matters % flat-rate Potential Sold units data plan Customer S60 200M x 0.15 = 30M iPhone 40M x 1.00 = 40M
  21. 21. mlyk consulting. Why iPhone matters % flat-rate % knows Educated Sold units data plan about Apps Customer 200M x 0.15 x 0.10 = 3M S60 iPhone 40M x 1.00 x 0.60 = 24M
  22. 22. mlyk consulting. Does Java matters? % flat-rate % knows Educated Sold units data plan about Apps Customer 200M x 0.15 x 0.10 = 3M S60 iPhone 40M x 1.00 x 0.60 = 24M Java ME 1B x 0.01 x 0.10 = 1M
  23. 23. mlyk consulting.
  24. 24. mlyk consulting.
  25. 25. mlyk consulting.
  26. 26. mlyk consulting. The initial User experience of your app on a E65
  27. 27. mlyk consulting.
  28. 28. mlyk consulting.
  29. 29. mlyk consulting.
  30. 30. mlyk consulting.
  31. 31. mlyk consulting.
  32. 32. mlyk consulting. Purchase Decision!
  33. 33. mlyk consulting.
  34. 34. mlyk consulting.
  35. 35. mlyk consulting.
  36. 36. mlyk consulting.
  37. 37. mlyk consulting.
  38. 38. mlyk consulting. OK – and where is the game i just downloaded?
  39. 39. mlyk consulting.
  40. 40. mlyk consulting. Nokia OVI Store supports 50M devices at the moment
  41. 41. mlyk consulting.
  42. 42. mlyk consulting.
  43. 43. mlyk consulting.
  44. 44. mlyk consulting. Purchase Decision! Select your payment methode.
  45. 45. mlyk consulting.
  46. 46. mlyk consulting.
  47. 47. mlyk consulting. The initial User experience of your app on an iPhone
  48. 48. mlyk consulting.
  49. 49. mlyk consulting.
  50. 50. mlyk consulting.
  51. 51. mlyk consulting.
  52. 52. mlyk consulting.
  53. 53. mlyk consulting. Purchase Decision!
  54. 54. mlyk consulting.
  55. 55. mlyk consulting.
  56. 56. mlyk consulting.
  57. 57. mlyk consulting.
  58. 58. mlyk consulting. App Stores / Marketplaces solves 2 problems
  59. 59. mlyk consulting. A distribution solution
  60. 60. mlyk consulting. A payment solution
  61. 61. mlyk consulting. for both user and publisher
  62. 62. mlyk consulting. 1.0 billion apps installed
  63. 63. mlyk consulting. 1.0 billion apps installed 40 million devices
  64. 64. mlyk consulting. 1.0 billion apps installed / 40 million devices = 25 apps in every device
  65. 65. mlyk consulting. 50k apps published
  66. 66. mlyk consulting. Gravitytank surveyed 804 smartphone users, 301 of whom own app-enabled phones (either Apple’s iPhone or HTC’s G1)
  67. 67. mlyk consulting. 48% download a program once a week 48% using Apps at least 30 min per day 32% to play less with game consols and more with the mobile 31% say they less read newspaper 28% they watch less TV or use the mp3 player
  68. 68. mlyk consulting. App Store does not solve marketing for you
  69. 69. mlyk consulting. How to choose a platform?
  70. 70. mlyk consulting. How to choose a platform? Do what you know - learn the platform
  71. 71. mlyk consulting. How to choose a platform? Do what you know - learn the platform Think distribution and monetization first - technological possibilities second
  72. 72. mlyk consulting. How to choose a platform? Do what you know - learn the platform Think distribution and monetization first - technological possibilities second Choose mobile web - if possible
  73. 73. mlyk consulting. How to choose a platform? Do what you know - learn the platform Think distribution and monetization first - technological possibilities second Choose mobile web - if possible Do for current hot top devices - not for everybody, not for the past or the future
  74. 74. mlyk consulting. The platform is a stage that defines an audience you reach
  75. 75. mlyk consulting. App Stores / Marketplaces Distribution
  76. 76. mlyk consulting. Overview
  77. 77. mlyk consulting. Monetization
  78. 78. mlyk consulting. Monetization Prices range between $0,79 to $999 AppStore provides 70% payout sold over iTunes Android market 70% payout paid by Google checkout OVI 70% payout if paid by Credit Card, if pay via the mobile phone bill it is 30% payout
  79. 79. mlyk consulting. Monetization In-App advertising
  80. 80. mlyk consulting. Monetization In-App advertising
  81. 81. mlyk consulting. Monetization In-App advertising In-App Purchases (virtual goods, subscriptions) Branded App LITE version App then charge for more features and functionality
  82. 82. mlyk consulting. Q&A
  83. 83. mlyk consulting. Thank you very much for your attention! Michael Kirsch mkirsch@mlyk.com www.mlyk.com

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