ReiterNokia

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ReiterNokia

  1. 1. NFC mobily nahradí peněženky 11 ©© 2008Nokia 2009 Nokia
  2. 2. Near Field Communications (NFC) Wireless, short range (0-20cm) information exchange technology NFC technology simplifies user transactions into easy ‘tap-me’ operations Mobile NFC devices can act as both a smart card and a reader/writer. NFC technology is applicable for various means • initiator of other barriers • instantaneous service access • payment and ticketing 2 © 2009 Nokia
  3. 3. Nokia Near Field communications is good for replacing payment and ticketing plastics, … and it is GREAT for much more pairing, sharing, service discovery … 33 © 2009 Nokia
  4. 4. Share as simply as you would do it from your hand to mine 4 © 2009 Nokia
  5. 5. Pairing is about delight without an effort How much time is spend on educating people about bluetooth • at the sales point • in call centers ? NFC helps • Increasing bluetooth headset purchases • Reducing Headset Costly Returns 5 © 2009 Nokia
  6. 6. NFC availability in the next 3 years NFC devices covering most NFC Devices from segments multiple manufacturers Phase3:011-012 Mass adoption Phase2:010 • Extensive contactless infrastructure • Payment and Transit contactless get Roll outs more and more important Phase 1:09 • Roll out “Out of the box solutions” • Couponing and other add on • more NFC enabled enhancements applications start Pre-roll out phase • Customer get adjusted to the tap- • Sharing applications widespread • NFC driven by Service Discovery me paradigm • Tags populate in posters and link to (B2B) • 1st Payment and Ticket roll out in interactive advertisement on the street • Commercial trials in countries countries with infrastructure • NFC Payment and Transit prepared • Payment infrastructure starts in countries with existing building up in other countries. infrastructure. • Evaluate out of the box solutions NFC driven by ease of use to Comprehensive offers to Ready ecosystems driven by learn together facilitate wider deployment secure applications 6 © 2009 Nokia
  7. 7. Nokia – commercial deployments • Commercial launch of NFC services across Austria • Services including buying metro and subway tickets, paying for goods from vending machines, parking and consumer services with the Nokia 6131 NFC phones • Services available throughout Austria Page 7 © 2009 Nokia
  8. 8. Nokia – commercial deployments • Commercial launch of NFC services in Frankfurt, Germany • Services including service initiation, buying metro and subway tickets and real time information services with Nokia 6131 NFC phones • Services available throughout Frankfurt Metropolitan Area Page 8 © 2009 Nokia
  9. 9. Nokia – commercial deployments • First Commercial launch of NFC payment in China via Nokia 6131 NFC • Services including buying bus or metro tickets, payment in a supermarket or at restaurants • Available in in Guangzhou, Xiamen, and Beijing Page 9 © 2009 Nokia
  10. 10. Nokia – commercial deployments • Commercial launch of NFC phones in Singapore • 3,000 POS to pay for toll, transit, parking and theme park charges • 1st global service integrating multiple NFC applications • 1st commercial service in the world that featured over-the-air personalization Page 10 © 2009 Nokia
  11. 11. Pilots & Surveys Prove a Strong Consumer Interest New York 2007 NFC Pilot • Words like “cutting edge” and “efficient” were used by respondents to describe the NFC Phone. • Nearly all respondents said they took the NFC Phone with them everywhere they went. • Nearly all respondents would continue to use the NFC Phone if it became commercially available. Page 11 © 2009 Nokia
  12. 12. Pilots & Surveys Prove a Strong Consumer Interest London Oyster Card 2007/08 • 9 out of 10 trial participants would like to take up the Oyster functionality post trial • many would be interested in additional functionality such as ticketing purchase and travel information • 87% stated that availability of the ticketing service would be likely to influence their purchase of a new mobile phone • Around two thirds say using the phone is more convenient than a normal Oyster card Page 12 © 2009 Nokia
  13. 13. Thank you! 13 © 2009 Nokia Company Confidential
  14. 14. Supporting slides 14 © 2009 Nokia Company Confidential
  15. 15. 6216 classic Inside the phone Company Confidential 15 © 2009 Nokia
  16. 16. 6216 classic - Platform and API • Developer Platform: Series 40 5th Edition, Feature Pack 1 • APIs • JSR 139 Connected, Limited Device Configuration (CLDC) 1.1 • JSR 118 MIDP 2.1 • JSR 248 Mobile Service Architecture for CLDC • JSR 75 FileConnection and PIM API • JSR 82 Java™ APIs for Bluetooth 1.1 • JSR 135 Mobile Media API 1.1 • JSR 172 J2ME™ Web Services Specification (RPC package) • JSR 172 J2ME™ Web Services Specification (XML Parser package) • JSR 177 Security and Trust Services API for J2ME™ (SATSA-APDU package) • JSR 177 Security and Trust Services API for J2ME™ (SATSA-CRYPTO package) • JSR 184 Mobile 3D Graphics API for J2ME™ • JSR 205 Wireless Messaging API 2.0 • JSR 211 Content Handler API • JSR 226 Scalable 2D Vector Graphics API • JSR 234 Advanced Multimedia Supplements 1.1 (audio3d) • JSR 234 Advanced Multimedia Supplements 1.1 (music) • JSR 257 Contactless Communication API • JSR 257 Extensions for Nokia 6216 classic Company Confidential UI API 1.1 • Nokia 16 © 2009 Nokia
  17. 17. 6216 classic – NFC Features NFC Use Cases • Easy Sharing (peer-to-peer) • Payment & Ticketing (card emulation) • Service discovery • Easy pairing and connecting Tag reading & writing Card Emulation Interfaces to UICC • Topaz • Mifare 1K & 4K (UL?) • ETSI SWP version 7.4.0 • Mifare UL, 1K & 4K • Desfire • HCI version 7.3.0 • Desfire • ISO14443A cards • BIP (CAT-TP) • Jewel (read only) • ISO14443B and B’ cards • BIP (TCP) • Felica (non-secure only) • Note: all card emulation • BIP & SCWS not supported • ISO14443A cards capabilities depend on the • ISO14443B cards capabilities of the UICC (B’ not supported) NFC related Java APIs • JSR 257 Contactless Communication API • JSR 257 Extensions for Nokia 6216 classic • JSR 177 Security and Trust Services API for J2ME™ (SATSA-APDU package) • JSR 177 Security and Trust Services API for J2ME™ (SATSA-CRYPTO package) Company Confidential 17 © 2009 Nokia
  18. 18. 6216 classic - Supported NFC modes/cards 14443A 14443 14443 Mifare Desfire Felica Jewel Topaz B B’ Nokia 6216 classic Read / Write ** Yes Yes No Yes Yes Non-sec. Read Yes only -only Card emulation Yes* Yes* Yes* Yes* Yes* No * Dependent on UICC support ** Independent on the UICC Company Confidential 18 © 2009 Nokia
  19. 19. 6216 classic - NFC interfaces Phone application (MIDlet) UICC SE access JSR-257 Cellular BB +extensions JSR-177 7816 UICC NFC Modem NFC Modem SE SE SWP Physical connection SW Interface Antenna Other Other Company Confidential NFC NFC © 2009 Nokia device device 19
  20. 20. 6216 classic Product evolution Company Confidential 20 © 2009 Nokia
  21. 21. Product Evolution Nokia 6131 NFC Nokia 6212 classic Nokia 6216 classic Platform S40 S40 v. 7.1 S40 v. 7.1 Networks GSM/EDGE 850/900/1800/1900 GSM/EDGE 850/900/1800/1900 GSM/EDGE 850/900/1800/1900 WCDMA 850/2100 WCDMA 850/2100 Weight 104 g 88 g 88 g Talk-time Up to 3.4 hours 2h45min-3h20min up to 2h45min-3h20min Camera 1.3 Mpix / 8x zoom 2Mpix / 8xzoom, flash 2Mpix / 8xzoom, flash 16.7 million color TFT 2.2” QVGA 16.7 million color TFT 2” QVGA 16.7 million color TFT 2” QVGA Main Display NFC, Bluetooth NFC, Bluetooth NFC, Bluetooth Connectivity NFC Integrated Secure Element, UICC Secure Element, Integrated Secure Element, Use cases: sharing, service Use cases: sharing, service Use cases: service initiation, initiation, payment, ticketing initiation, payment, ticketing payment, ticketing Sales Box tags, NFC Tutorial Sales Box tags, NFC Tutorial Other Share on OVI Company Confidential 21 © 2009 Nokia
  22. 22. NFC Phone Architecture Evolution 6212 classic: embedded secure element 6216 classic: SIM card as secure element Phone application (MIDlet) Phone application (MIDlet) provides OTA services and user interface for provides OTA services and user interface for Secure Element application Secure Element application Cellular BB Cellular BB JSR-257 extensions JSR-257 JSR-257 extensions JSR-257 Secure Single Wire Protocol (SWP) NFC Modem NFC Modem Element SIM card SIM card Antenna Antenna ISO14443 ISO14443 Company Confidential 22 © 2009 Nokia
  23. 23. NFC Phone Architecture Evolution Reader / Writer Mode Phone application (MIDlet) Use case: reading/writing a tag provides OTA services and user interface for Secure Element application Cellular BB JSR-257 extensions JSR-257 Single Wire Protocol (SWP) Secure NFC Modem Element SIM card Antenna 6216 classic 6216 ISO14443 6212 classic 6212 classic Company Confidential Tag or Card 23 © 2009 Nokia
  24. 24. NFC Phone Architecture Evolution Card Emulation Mode Phone application (MIDlet) Use case: payment and ticketing provides OTA services and user interface for Secure Element application Cellular BB JSR-257 extensions JSR-257 Single Wire Protocol (SWP) Secure NFC Modem Element SIM card Antenna 6216 classic 6216 ISO14443 6212 classic 6212 classic Company Confidential External Reader 24 © 2009 Nokia
  25. 25. NFC Phone Architecture Evolution Peer to Peer Mode Use case: transfer business card between two phones Phone application (MIDlet) Phone application (MIDlet) provides OTA services and user interface for provides OTA services and user interface for Secure Element application Secure Element application Cellular BB Cellular BB JSR-257 extensions JSR-257 JSR-257 extensions JSR-257 Single Wire Protocol (SWP) Single Wire Protocol (SWP) Secure Secure NFC Modem NFC Modem Element Element SIM card SIM card Antenna Antenna 6216 classic 6216 classic ISO14443 ISO14443 6212 classic 6212 classic Company Confidential 25 © 2009 Nokia
  26. 26. Nokia and NFC 26 © 2009 Nokia Company Confidential
  27. 27. Nokia is highly involved in NFC market making • 2004, Nokia together with Philips and Sony Today, more than 160 NFC announced the founding of NFC Forum. Forum Member companies • Nokia and Giesecke & Devrient formed a JV, Venyon, to provide services over-the- NFC Joint Venture air to the NFC ecosystem • Nokia invested in ViVOtech, the market leader in Contactless Payment readers & Contactless Payment Leader infrastructure Leading Chip Manufacturer • Nokia invested in Inside Contactless, the for Contactless Payment market leading chip manufacturer in contactless payment Nokia 6131 NFC- World’s first • Nokia 6131 NFC, Nokia 6212classic fully integrated NFC phone world’s first phones with NFC integrated Nokia executed a large number of NFC trials technology shipping since 2007 • An extensive participation in NFC trials and commercial projects in Europe, North America and Asia Company Confidential Page 27 © 2009 Nokia
  28. 28. Nokia - NFC Trial Conclusions Area Impact Significant Payment & Ticketing Infrastructure needed NFC Infra-Structure for services to be compelling NFC Ease of Use enables consumers to easily access Service services Consumers are excited by the experience & willing to Wow Factor pay more for convenience Brand New Service has impact on device choice 28 Company Confidential

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