"What is...Fundraising?"

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The Temple University Chapter of the American Marketing Association presents:

"What is...Fundraising?"

Saturday, April 5, 2008 at the 30th Annual AMA Collegiate Conference in New Orleans, LA

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"What is...Fundraising?"

  1. 2. Why is Fundraising Important? <ul><li>Organizations Require Capital to Operate </li></ul><ul><li>Obtaining Funding is Often the Most Difficult Aspect of Running an Organization </li></ul><ul><li>Skill Set Inherent in Fundraising Efforts (Sales and Marketing Oriented) </li></ul>
  2. 3. What is TU-AMA’s Resource Allocation? <ul><li>Daily Operations </li></ul><ul><li>Weekly Speaker Gifts </li></ul><ul><li>Recruiting Displays </li></ul><ul><li>Member Privileges </li></ul><ul><li>AMA Conference Subsidies for Members </li></ul>
  3. 4. TU-AMA Fundraising Types <ul><li>Small </li></ul><ul><ul><li>Low Cost </li></ul></ul><ul><ul><li>Medium Margins </li></ul></ul><ul><ul><li>Once or Twice a Month </li></ul></ul><ul><li>Medium </li></ul><ul><ul><li>Low-Medium Cost </li></ul></ul><ul><ul><li>Medium Margins </li></ul></ul><ul><ul><li>Once or Twice Each Semester </li></ul></ul><ul><li>Large </li></ul><ul><ul><li>Medium Cost </li></ul></ul><ul><ul><li>High Margins </li></ul></ul><ul><ul><li>Once or Twice Each Semester </li></ul></ul>
  4. 5. TU-AMA Small Fundraisers <ul><li>Raffles: </li></ul><ul><ul><li>Two to Three Times a Semester </li></ul></ul><ul><ul><li>Tickets Sold at Weekly Meetings, Fundraising and Recruiting, & Administrative Office </li></ul></ul><ul><ul><li>$50 Average Profit </li></ul></ul>
  5. 6. TU-AMA Small Fundraisers <ul><li>Pretzel Sales: </li></ul><ul><ul><li>Twice a Month </li></ul></ul><ul><ul><li>Pretzels, Soda, Water </li></ul></ul><ul><ul><li>Costs: Pretzels </li></ul></ul><ul><ul><li>Soda & Water Donated by Members for Points </li></ul></ul><ul><ul><li>$60 Average Profit </li></ul></ul>
  6. 7. TU-AMA Medium Fundraisers <ul><li>Fall Fest & Spring Fling: </li></ul><ul><ul><li>Once a Semester </li></ul></ul><ul><ul><li>Hot Dogs, Soda, Water </li></ul></ul><ul><ul><li>Costs: Registration & Food </li></ul></ul><ul><ul><li>$150 Average Profit </li></ul></ul>
  7. 8. TU-AMA Medium Fundraisers <ul><li>Halloween Party: </li></ul><ul><ul><li>Annual </li></ul></ul><ul><ul><li>Food, Drinks, Social & Networking </li></ul></ul><ul><ul><li>No Costs </li></ul></ul><ul><ul><li>$300 Profit </li></ul></ul>
  8. 9. TU-AMA Large Fundraisers <ul><li>Joe Corbi’s Sale: </li></ul><ul><ul><li>Annual </li></ul></ul><ul><ul><li>Pizza Kits & Premade Cookie Dough </li></ul></ul><ul><ul><li>No Costs </li></ul></ul><ul><ul><li>$1,000 Average Profit </li></ul></ul>
  9. 10. TU-AMA Large Fundraisers <ul><li>Philadelphia 76ers Game: </li></ul><ul><ul><li>Annual </li></ul></ul><ul><ul><li>Fundraising Night Social </li></ul></ul><ul><ul><li>$100 deposit </li></ul></ul><ul><ul><li>$1,600 Profit </li></ul></ul>
  10. 11. What is TU-AMA Fundraising Advice? <ul><li>Look Inside Chapter for Ideas & Opportunities </li></ul><ul><li>Maintain Good Relationships with School & Other Student Professional Organizations </li></ul><ul><li>Encourage Member Donations for Sales & Participation Through Membership Points </li></ul><ul><li>Have Recurring Sales to Establish a Presence in Your School </li></ul>
  11. 12. <ul><ul><ul><li>Theresa Meyer Bryan Weston </li></ul></ul></ul><ul><ul><ul><li>President Director of Fundraising </li></ul></ul></ul><ul><ul><ul><li>[email_address] [email_address] </li></ul></ul></ul><ul><ul><ul><li>http://www.temple.edu/ama </li></ul></ul></ul>

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