www.globalproskills.com Going Global A Starting Point For Associations Who Want to Internationalize Their Products & Services
Many associations are considering “going global”. They have questions. Does this sound familiar? How do we ensure our program is relevant abroad? What countries/ regions should we look at first? How will we fund an international strategy? How do we respond to the international interest coming to us ? What types of resources & partners will we need? How do we ensure value is increased for ALL members?
While the topic of GLOBALIZATION is growing momentum in the world of associations, knowing what to do , how to do it and who to partner with for help is a challenge. <ul><li>Global Professional Skills has a network of experts to help you with: </li></ul><ul><li>strategy creation </li></ul><ul><li>implementation planning </li></ul><ul><li> initiative roll out </li></ul>
We Help You With: Repurpose existing products? Expansion of cert & education domestic audiences? Entry & development of new global markets? <ul><li>Environmental scan, CAGE analysis & risk identification </li></ul><ul><li>Stakeholder analysis (CAMP) </li></ul><ul><li>Adaptation & localization content assessment </li></ul><ul><li>Engagement of Boards & volunteer groups </li></ul><ul><li>Development of an international strategy aligned with overall strategy </li></ul>Strategy creation
Implementation planning Assessment of internal assets: capabilities, resources and processes/systems. Key leadership and participant input. Identification of critical talent, resources and systems needed to support strategy. Detailed product (re)design plan. Working with key staff and using content adaptation/localization review, assess program components, support materials and marketing content and map (re)design efforts required. Source critical regional & local partner networks. Research and map potential partner network: government, local association, academic institutions, delivery networks, etc. Document plan phases, deliverables & key measures. Identify critical path activities and develop initial tactical plans for each major initiative. Develop Budget. Plan Approval and Implementation Readiness . Formal stakeholder engagement as the critical step to ensure association ‘owns’ the plan and is ready to take forward.
Initiative roll out Continuous Staff/Board Engagement & Measurement of Strategic Goals 1. Prepare core program documents (ie. glossary, outcome statements, etc.) Phase II product preparation & continuous improvement 4-8 mths 2. Establishment of key regional/local partners 3. Build technical & other support systems required (including channel marketing) 9-18 mths 4. Detailed phase I product design & preparation 5. Target audience pilot, feedback & product/system improvement 1-2 years 6. Full Phase I market roll out & ongoing execution assessment Develop International Business Plan & Engage Stakeholders in Plan
Your Advantage: the right team, the right partners Tactical Planning & Resource Preparation Market Roll Out & Implementation Management Strategy Assessment & Development Strategic internationalization of your value proposition Digital Ignite are masters of LMS and portal innovation. Their Crowd Wisdom flagship product is designed to integrate with virtually any AMS or e-learning application & system. CML are the global experts in content adaptation, localization & translation. Their processes are world class, their people are local experts The GPs team brings a unique combination of decades of multi-industry consulting excellence and senior association leadership experience implementing internationalization strategies.. In addition to strategy development & execution, we also bring a proven track record in the design & deployment of certification & continuous education products & services within North America and across the globe. CMS are leaders in using a proactive, innovative & dynamic approach to pre-empting emerging market positions. PTI is an industry leader in the development, administration & maintenance of certification programs across a number of professions and industries.
www.globalproskills.com Paul Sharman psharman @globalproskills.com Tina Turner [email_address] To discuss your questions or to find out more about our services and partners contact us at: