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© 2015 National Safety Council
Susan Chrysler
Texas A&M Transportation Institute
From surviving crashes to
preventing them altogether
© 2015 National Safety Council
Total of 2,015 completions
(nationally representative dataset)
National Consumer Survey of
...
© 2015 National Safety Council
What the Research Told Us:
Consumer exposure to technologies
0%
20%
40%
60%
80%
100%
Cruise...
© 2015 National Safety Council
• 40% reported their vehicle had acted in
a way that startled them or in a manner
they did ...
© 2015 National Safety Council
57%
Search engine
52%
Local mechanic
Where Do Consumers Go for
Information?
49%
Owners manu...
© 2015 National Safety Council
The Solution:
© 2015 National Safety Council
MCDW Strategy: Reach Consumers
When They are Thinking About Driving
© 2015 National Safety Council
What’s Next?
• Educate drivers
• Boost visits
• Engage consumers
• Target drivers
© 2015 National Safety Council
What You Can Do
• Follow us
• Share MyCarDoesWhat.org with readers
and listeners – It is a ...
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My Car Does What?

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A presentation given at the 2016 Traffic Safety Conference during Closing Session: Technologies Enhancing Transportation Safety. By Susan Chrysler, Senior Research Scientist, Texas A&M Transportation Institute

Published in: Education
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My Car Does What?

  1. 1. © 2015 National Safety Council Susan Chrysler Texas A&M Transportation Institute
  2. 2. From surviving crashes to preventing them altogether
  3. 3. © 2015 National Safety Council Total of 2,015 completions (nationally representative dataset) National Consumer Survey of Driving Safety Technologies
  4. 4. © 2015 National Safety Council What the Research Told Us: Consumer exposure to technologies 0% 20% 40% 60% 80% 100% Cruise control Anti-lock braking system Traction control Back-up camera Back-up sensors Blind spot alert Adapative cruise control Forward collision warning Lane departure warning
  5. 5. © 2015 National Safety Council • 40% reported their vehicle had acted in a way that startled them or in a manner they did not expect • 33% sought information to understand why their vehicle behaved the way it did Vehicle Experience
  6. 6. © 2015 National Safety Council 57% Search engine 52% Local mechanic Where Do Consumers Go for Information? 49% Owners manual 48% Car Dealership
  7. 7. © 2015 National Safety Council The Solution:
  8. 8. © 2015 National Safety Council MCDW Strategy: Reach Consumers When They are Thinking About Driving
  9. 9. © 2015 National Safety Council What’s Next? • Educate drivers • Boost visits • Engage consumers • Target drivers
  10. 10. © 2015 National Safety Council What You Can Do • Follow us • Share MyCarDoesWhat.org with readers and listeners – It is a trusted, credible, non-branded source • Tell us what you think!

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