The Transportation Policy Research Center at Texas A&M Transportation Institute conducts research on Public Engagement within the transportation sector. Research in this area includes development and testing of outreach materials to produce clear, creative and credible outreach and education materials in a variety of forms that will help to inform and enlighten the state's transportation consumers, and support efforts to build consensus on how best to address the state's transportation needs, and how to pay for those needs.
1A Member of The Texas A&M University System
Tim Lomax, TTI
making in the
hands of the
*Adapted from IAP2 Spectrum 2
PUBLIC ENGAGEMENT PROGRESSION
RIDER 42 GOALS AND INTENT
Implement best practices to ensure projects and
programs provide “best-bang-for-the-buck”
Determine projects with the greatest impact in very
Identify possible funding mechanisms
Ensure open and transparent public participation
Identified key principles
Reviewed best practices
Examined case studies
Described and evaluated regional efforts
THE REPORT: WHAT WE DID
TxDOT Public Information Staff
TxDOT Project Development Staff
Transportation Partner Agencies
Houston-Galveston Area Council
San Antonio Metropolitan Planning Organization
Capital Area Metropolitan Planning Organization
North Central Texas Council of Governments
Central Texas Regional Mobility Authority
Alamo Regional Mobility Authority
City of Austin
City of San Antonio
•Increase awareness about
•Build consensus on solutions
•Illustrate consequences of
•Establish ownership of the
campaign - local leaders
• Needs and urgency
• Targeted corridor solutions
• Funding options and impacts,
personalize the discussion
• Mobility increases economic
•Ensure appropriate messages
are reaching the right
•Ensure messages are timely
•Enlist and expand network of
community movers and doers
•Select the right messenger for the
•Design ongoing interaction
•Engage all audiences on their
“turf” and time
•Proportional to overall project budget
•Adequate to engage all stakeholders
•Utilize project development staff and
public information staff as a team
•Reach broader audiences
•Offer convenient participation
•How big is the problem?
•Why is this urgent?
•What is needed?
•What solution is best?
•What’s in it for me?
•Where does my money go now?
•Are you using it efficiently?
•How much will it cost me?
•Can you be trusted with more?
PUBLIC SUPPORT WILL REQUIRE…
Bernie Fette Tina Geiselbrecht
TTI – College Station TTI – Austin
Transportation Planning and Programming Division