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Moving Toward Meaningful Public Engagement

The Transportation Policy Research Center at Texas A&M Transportation Institute conducts research on Public Engagement within the transportation sector. Research in this area includes development and testing of outreach materials to produce clear, creative and credible outreach and education materials in a variety of forms that will help to inform and enlighten the state's transportation consumers, and support efforts to build consensus on how best to address the state's transportation needs, and how to pay for those needs.

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Moving Toward Meaningful Public Engagement

  1. 1. Addressing Rider 42 Requirements 1A Member of The Texas A&M University System MOVING TOWARD MEANINGFUL PUBLIC ENGAGEMENT Tim Lomax, TTI
  2. 2. Inform Provide information to assist understanding Consult Obtain feedback on alternatives Involve Work directly with the public to ensure understanding and support Collaborate Partner in decision- making Empower Decision- making in the hands of the voting public *Adapted from IAP2 Spectrum 2 PUBLIC ENGAGEMENT PROGRESSION
  3. 3. 3 RIDER 42 GOALS AND INTENT Implement best practices to ensure projects and programs provide “best-bang-for-the-buck” Determine projects with the greatest impact in very congested corridors Identify possible funding mechanisms Ensure open and transparent public participation
  4. 4. Identified key principles Reviewed best practices Examined case studies Described and evaluated regional efforts Offered recommendations 4 THE REPORT: WHAT WE DID
  5. 5. TxDOT Public Information Staff TxDOT Project Development Staff Transportation Partner Agencies  Houston-Galveston Area Council  San Antonio Metropolitan Planning Organization  Capital Area Metropolitan Planning Organization  North Central Texas Council of Governments  Central Texas Regional Mobility Authority  Alamo Regional Mobility Authority  City of Austin  City of San Antonio 5 COORDINATION EFFORTS
  6. 6. •Increase awareness about transportation challenges •Build consensus on solutions •Illustrate consequences of doing nothing Initiate public discussion •Implement assertive education campaign •Establish ownership of the campaign - local leaders Sustain the discussion 6 RECOMMENDATIONS
  7. 7. • Needs and urgency • Targeted corridor solutions • Funding options and impacts, personalize the discussion • Mobility increases economic prosperity Develop messages •Ensure appropriate messages are reaching the right audiences •Ensure messages are timely Monitor public response 7 RECOMMENDATIONS
  8. 8. •Enlist and expand network of community movers and doers •Select the right messenger for the audience Find influential partners •Design ongoing interaction opportunities •Engage all audiences on their “turf” and time Develop strategies 8 RECOMMENDATIONS
  9. 9. •Proportional to overall project budget •Adequate to engage all stakeholders •Utilize project development staff and public information staff as a team Provide adequate budget •Reach broader audiences •Offer convenient participation options •React quickly Expand the use of technology 9 RECOMMENDATIONS
  10. 10. Circumstances •How big is the problem? •Why is this urgent? Projects •What is needed? •What solution is best? •What’s in it for me? Funding •Where does my money go now? •Are you using it efficiently? •How much will it cost me? •Can you be trusted with more? 10 PUBLIC SUPPORT WILL REQUIRE… Understanding
  11. 11. Bernie Fette Tina Geiselbrecht TTI – College Station TTI – Austin b-fette@tamu.edu t-geiselbrecht@tamu.edu Shannon Crum Transportation Planning and Programming Division shannon.crum@txdot.gov 5/31/2012 11 QUESTIONS?

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