1. Sharing knowledge is always
voluntary, no one can ever be
2. We share knowledge when we
have the right audience, that
motivates us and creates the right
3. Social Software alone is not the
solution to the old problems of
Is there a new
Just like Brad.
Brad works in
for a large
supplier of the
Brad and his collegues need to
quickly work up a small project.
Brad‘s team uses Social Software.
They collect and prioritize
requirements into a Wiki, …
+ Simple management of large stakeholder groups
+ Transparent process of prioritization
…post status reports and
minutes on the Blog, … Blog
+ Content can be classified into multiple categories
(tags)- easier to find.
+ Status reports are summarized automatically.
...communicate within the
team via Microblog,... Blog
+ International teams stay up to date.
+ Spontaneous ideas, advice and comments will be
available to everyone.
… create and discuss content
in their Wiki, … Blog
+ Content and discussion all in one place:
+ Easy intergration of other file formats (Excel, Visio, …)
and simple export (PDF, Word).
… and remain up to date via
+ Transparency of the current state of processing.
+ Less information flooding (e-mails).
+ I decide what‘s important to me!
Brad ist excited about
+ Improved team work and
+ More transparency of the project
+ Less e-mails and fewer meetings.
+ Projects become more efficient.
…finds new domains…
Reputation and Communication
Ideas and Innovations
Learning and Change Management
Customers Employees Partners
1. It is no longer about reading the best
documents, but most of all finding the
right contact person.
2. With Social Software we are able to
build up and maintain networks and
make them more transparent. However
its successful implementation requires
the right cultural, technological and
3. This is where Web 2.0 ends and
Enterprise 2.0 takes the spotlight: The
right conditions have to be actively