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Inbound Marketing explained by Dwight Schrutte

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FACT: Inbound Marketing works for bears, beets and Battle Star Galactica. Dwight Schrutte explains the top 10 basics of how to attract, engage and delight customers with Inbound Marketing

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Inbound Marketing explained by Dwight Schrutte

  1. The Top 10 Principles of Inbound Marketing explained by Dwight Schrute - T M S c h w a b . c o m -
  2. BUYER PERSONA In order to delight your customer you must first fully understand them - T M S c h w a b . c o m -
  3. UNIVERSAL STRATEGY Inbound Marketing can be used effectively for any company, for any product, and to any buyer persona. - T M S c h w a b . c o m -
  4. If you don’t believe you can beat Walmart on price, why do you choose to continue your race to the bottom? ADDING VALUE - T M S c h w a b . c o m -
  5. The goal is not just to get more customers, it’s to delight them and make advocates that promote your brand to the world. ADVOCATES - T M S c h w a b . c o m -
  6. Maybe you will find that trick that will out smart the Google search engines and instantly get you #1 SEO - T M S c h w a b . c o m -
  7. A / B TESTING 100% of customers will tell you what they prefer when asked. - T M S c h w a b . c o m -
  8. Disrupting me via ads, calls or emails destroys trust and makes you just seem creepy SPAM - T M S c h w a b . c o m -
  9. Be Genuine. Letting people know the real you through your content builds trust. TRUST - T M S c h w a b . c o m -
  10. Inbound leads are 61% less expensive than traditional outbound leads. COST - T M S c h w a b . c o m -
  11. Forget the puppies and babies. Enough with trying to be cute or sexy. Just be helpful. BE HELPFUL - T M S c h w a b . c o m -
  12. THE END OF INTERUPUTION MARKETING - T M S c h w a b . c o m -

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