10 TIPSofismi sul web marketing19 aprile 2013                      Giuseppe Teatino                       Information arch...
310 TIPSofismi sul web marketing
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5Sofisma                [so-fì-sma] s.m. (pl. -smi)1 filos. Tipo di ragionamento logicamente corretto in apparenza ma che,...
6pubblicità : esperienza persone = tanto : troppo poco
7
8    a   user experience               b   search engine optimization               c   web analytics             architet...
a                                                                             9      User eXperience   b   search engine o...
a                                                                             10      User eXperience   b   search engine ...
a                                                                           11    User eXperience   b   search engine opti...
a                                                                           12    User eXperience   b   search engine opti...
a                                                                                    13    User eXperience   b   search en...
a                                                                           14    User eXperience   b   search engine opti...
a                                                                             15      User eXperience   b   search engine ...
a                                                                           16    User eXperience   b   search engine opti...
a                                                                           17    User eXperience   b   search engine opti...
a                                                                            18    User eXperience    b   search engine op...
a                                                                              19    User eXperience      b   search engin...
a                                                                           20    User eXperience   b   search engine opti...
a                                                                           21    User eXperience   b   search engine opti...
a                                                                             22      User eXperience   b   search engine ...
a                                                                              23    User eXperience      b   search engin...
a                                                                                    24    User eXperience   b   search en...
25    a   user experience                          b   Search Engine Optimization   c   web analyticsTIPSofisma n° 5proget...
26a   user experience                      b   Search Engine Optimization     c   web analytics           usabilità       ...
27    a   user experience                          b   Search Engine Optimization   c   web analyticsTIPSofisma n° 6non di...
28a   user experience                      b   Search Engine Optimization     c   web analytics      + 30% CTR            ...
29    a   user experience                          b   Search Engine Optimization   c   web analyticsTIPSofisma n° 8gestit...
30a   user experience                      b   Search Engine Optimization    c   web analytics                301         ...
31    a   user experience                          b   Search Engine Optimization   c   web analyticsTIPSofisma n° 8gestit...
32a   user experience                      b   Search Engine Optimization   c   web analytics                      interfl...
33    a   user experience   b search engine optimization                                                         c   Web A...
34    a   user experience   b search engine optimization                                                         c   Web A...
35a   user experience   b search engine optimization                                                            c   Web An...
3610 TIPS sul web marketing
Giuseppe Teatino        Treviso, ItalyInformation architect       Viale IV Novembre 70/C                            T. 042...
TSW@B com: 10 TIPSofismi sul web marketing
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TSW@B com: 10 TIPSofismi sul web marketing

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pubblicità : esperienza persone = tanto : troppo poco. Una proporzione che non può funzionare.
La presentazione affronta il tema dello sbilanciamento negli investimenti in pubblicità a fronte di quelli in attività che riguardano l’esperienza delle persone. I TIPSofismi proveranno a raccontare storie e attività che bilanciano e rendono più equa la proporzione.

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TSW@B com: 10 TIPSofismi sul web marketing

  1. 1. 10 TIPSofismi sul web marketing19 aprile 2013 Giuseppe Teatino Information architect giuseppe.teatino@tsw.it info@tsw.it
  2. 2. 310 TIPSofismi sul web marketing
  3. 3. 4
  4. 4. 5Sofisma [so-fì-sma] s.m. (pl. -smi)1 filos. Tipo di ragionamento logicamente corretto in apparenza ma che, in realtà, porta a conclusioni false o assurde2 estens. Argomentazione capziosa SIN sottigliezza, cavillo
  5. 5. 6pubblicità : esperienza persone = tanto : troppo poco
  6. 6. 7
  7. 7. 8 a user experience b search engine optimization c web analytics architettura dell’informazione trovabilità validazione IA card sorting redesign e migrazioniascoltare paper prototyping esplorabilità ottimizzare test di usabilità penalizzazionistorie attività costo valore
  8. 8. a 9 User eXperience b search engine optimization c web analyticsTIPSofisma n° 1rendete trovabili le informazioni
  9. 9. a 10 User eXperience b search engine optimization c web analyticsTIPSofisma n° 2rendete esplorabili le informazioni
  10. 10. a 11 User eXperience b search engine optimization c web analytics trovabili esplorabili
  11. 11. a 12 User eXperience b search engine optimization c web analytics trovabili esplorabili
  12. 12. a 13 User eXperience b search engine optimization c web analytics costo http://goo.gl/VitZo
  13. 13. a 14 User eXperience b search engine optimization c web analytics come?
  14. 14. a 15 User eXperience b search engine optimization c web analyticsTIPSofisma n° 3coinvolgete gli utenti prima
  15. 15. a 16 User eXperience b search engine optimization c web analytics card sorting
  16. 16. a 17 User eXperience b search engine optimization c web analytics card sorting remoto
  17. 17. a 18 User eXperience b search engine optimization c web analytics validazione IA
  18. 18. a 19 User eXperience b search engine optimization c web analytics paper prototyiping
  19. 19. a 20 User eXperience b search engine optimization c web analytics voi: «ok, ma quanto mi costa?»
  20. 20. a 21 User eXperience b search engine optimization c web analytics io: «quanto vi costerà dopo?»
  21. 21. a 22 User eXperience b search engine optimization c web analyticsTIPSofisma n° 4coinvolgete gli utenti durante e dopo
  22. 22. a 23 User eXperience b search engine optimization c web analytics test di usabilità
  23. 23. a 24 User eXperience b search engine optimization c web analytics $300 Million Button http://goo.gl/5kvEu
  24. 24. 25 a user experience b Search Engine Optimization c web analyticsTIPSofisma n° 5progettate per le persone; poi per i motori di ricerca
  25. 25. 26a user experience b Search Engine Optimization c web analytics usabilità SEO
  26. 26. 27 a user experience b Search Engine Optimization c web analyticsTIPSofisma n° 6non dimenticate i rich snippet
  27. 27. 28a user experience b Search Engine Optimization c web analytics + 30% CTR http://schema.org/ http://goo.gl/4rixH
  28. 28. 29 a user experience b Search Engine Optimization c web analyticsTIPSofisma n° 8gestite i redesign e le migrazioni
  29. 29. 30a user experience b Search Engine Optimization c web analytics 301 404
  30. 30. 31 a user experience b Search Engine Optimization c web analyticsTIPSofisma n° 8gestite le penalizzazioni
  31. 31. 32a user experience b Search Engine Optimization c web analytics interflora.co.uk
  32. 32. 33 a user experience b search engine optimization c Web AnalyticsTIPSofisma n° 9ascoltate e monitorate sempre
  33. 33. 34 a user experience b search engine optimization c Web AnalyticsTIPSofisma n° 10ottimizzate e iterate
  34. 34. 35a user experience b search engine optimization c Web Analytics http://goo.gl/YC17J
  35. 35. 3610 TIPS sul web marketing
  36. 36. Giuseppe Teatino Treviso, ItalyInformation architect Viale IV Novembre 70/C T. 04225115 F. 0422511515 giuseppe.teatino@tsw.it tswstrategies.com info@tsw.it tsw.it aboutuser.com aboutyou.it

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