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How to Have a Successful Open House


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A training slide show, from T&R Properties, with tips, tricks, and ideas for preparing an apartment open house. This presentation includes a step by step checklist of everything you should do and when to do it while planning an open house.

Published in: Real Estate, Business
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How to Have a Successful Open House

  1. 1. How to Have a Successful Open House
  2. 2. Brainstorming and Scheduling • • • • • • • What type of event will we have? Where will the event be located? What is our goal for the event? Will there be a theme for the event? Will we have a special or a giveaway? Which vendors should we invite? What days and times do we receive the most calls, appointments, and walk-ins?
  3. 3. Brainstorming and Scheduling • Types of Events: • Location: Clubhouse, Outdoor Area, Pool • Goals: # of leases, # of applications, # of contacts • Theme Ideas: Holidays, Sporting Events, Seasons, Community Day, Carnival, • Specials & Giveaways: No App. Fee, ‘Pick a Present’, Lottery Tickets,
  4. 4. Brainstorming and Scheduling • Vendors: Insurance Agents, New Restaurants, Pizza Places, Time Warner, Fire Dept./Safety House, MaryKay or ThirtyOne representative, Car Dealerships, Grocery Stores, Churches • Days and Times: Your highest traffic time will probably be the best time to hold an event
  5. 5. Advertising • Have flyers created for outreach and residents – Let Marketing Coordinator know as soon as possible so there is plenty of time to create and distribute the flyers • Invite the residents to attend and bring friends • Take flyers to all area businesses – Post Office, Grocery Stores, Pizza Places, Churches, Auto Repair Shops, Pet Stores, Laundry Mat
  6. 6. Advertising • Post ads on Craigslist daily – You can post a JPEG of your flyer along with property images
  7. 7. Advertising • Have the Marketing Coordinator update the property’s website under Community Events • Word of Mouth – Tell everyone you talk to about the open house – Tell everyone who calls the property about the open house
  8. 8. Checklist for Event At Least Two Weeks Prior To Event: Brainstorm Schedule Choose a Theme and Giveaway/Special Partner with Vendors/Businesses Have Marketing Materials Created Schedule for Extra Help (if needed)
  9. 9. Checklist for Event At Least One Week Prior To Event: Distribute Flyers to Residents and through Outreach Update Advertising and Posts Daily Shop for Supplies Set-Up Mini Models Verify with all Vendors and Extra Help
  10. 10. Checklist for Event Day Before The Event: Set-Up/Decorate for Event Prepare Mini Model Have Applications and Leases Ready Create Sign-In Sheet for All Guests Name, Address, Email, Phone Number, MI Date, Apartment Style
  11. 11. Checklist for Event Day of Event: Arrive early to check curb appeal, open up all show units, open office, and prepare refreshments Meet vendors/businesses and assist with their setup Greet guests at the door and have them sign-in After the event, clean up, close up show units, and make sure office is ready for the next business day
  12. 12. Checklist for Event Day After Event: Send thank you notes to all vendors/businesses, extra help, and guests/residents that attended Do a post-event evaluation Process all of those applications you received!