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Embracing Omnichannel - How brick & mortar retailers stay relevant in the digital age  

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Omnichannel is a rather new and highly ambitious concept. It is not easy to implement either. Many renowned retailers, however, have achieved remarkable results thanks to omnichannel strategies like ship-from-store and in-store pickup. Omnichannel benefits both retailers and consumers in a number of ways, such as a more convenient experience, reduced fulfillment costs, increased sales, and more efficient use of inventory.

Published in: Retail
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Embracing Omnichannel - How brick & mortar retailers stay relevant in the digital age  

  1. 1. Embracing Omnichannel How brick & mortar retailers stay relevant in the digital age
  2. 2. Why retailers should embrace omnichannel Despite all the hype about e-commerce, consumers are not abandoning the brick & mortar channel. They are embracing the omnichannel experience, which combines both digital and physical channels. 1
  3. 3. Contrary to early thoughts, the rise of digital retail did not signal the death of traditional channels.
  4. 4. Consumers have already embraced omnichannel shopping.
  5. 5. Omnichannel strategies What does it actually mean for a retailer to embrace omnichannel in terms of the value proposition today? How can a retailer deliver an omnichannel experience to its consumers? 2
  6. 6. BUY ONLINE, PICK UP IN-STORE
  7. 7. SHIP TO STORE
  8. 8. SHIP FROM STORE
  9. 9. 3 ways omnichannel transforms the retail industry  Increased sales & customer loyalty  Better customer insight  Enhanced customer service
  10. 10. This is the customer we’re going after - the shopper in our ‘sweet spot’ who accesses Wal-Mart in multiple ways. “ -Doug MacMillon CE O, Wa l - Ma rt
  11. 11. The foundation of omnichannel Knowing what omnichannel retailing looks like from the consumer’s perspective is just one step in the long journey to make this concept a reality. Retailers also need to understand omnichannel from the operational perspective. 3
  12. 12. READ MORE: Please click the link below to download the full white paper Download now!

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