This session, presented at the 2014 AAM Convention in Seattle, WA, explores how museums can use demand-based pricing strategies to set admission prices, service fees, discounts, and membership levels. Hear a case example, brief tutorial, and Q&A with panelists designed to provide practical grounding and new ideas to help museum leadership determine what visitors should pay.
Heather Calvin, Associate Vice President, Visitor Services and Membership for Boston’s Museum of Science
Jessica Toon, Director of Marketing and Audience Development for EMP Museum
Keri Mesropov, VP of Client Services of TRG Arts