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This presentation was made March 19, 2014 by TRG's VP of Strategic Communications Joanne Steller.
To develop donors and cultivate patron love that lasts, you have to start with a visitor’s first paid admission. In this webinar, learn from two decades of arts patron research what it takes to make donors—and keep them. With each ticket sale or donation transaction, you gain important information that can help you develop lasting relationships with your patrons. The patron loyalty experts at TRG Arts, a consulting firm, say the process of meeting patrons is like a love story. This one-hour webinar with TRG Arts will cover transactions that are turning points in your patron relationships and specific cultivation tactics that will help your donors fall in love with your organization. Grab your marketing, ticket office, and development colleagues to watch this informative webinar – because you all have a role to play in building donor relationships.