Methodology
Who is in your
audience?
Only 1 in 5 first time
patrons ever return
Half of all Households are First-Timers
Audience Origin
Key Takeaways
• Audience Discovery
• Expense Allocations & Message
• Community Data
• Measure Results
Every Night is Opening Night
Every Night is Opening Night
Every Night is Opening Night
Every Night is Opening Night
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Every Night is Opening Night

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TRG VP Will Lester discusses who's coming to your arts events--and it's not necessary who you'd think. This was presented at the Lightning Rounds of Research during the 2011 National Arts Marketing Project (NAMP) Conference

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Every Night is Opening Night

  1. 1. Methodology
  2. 2. Who is in your audience?
  3. 3. Only 1 in 5 first time patrons ever return
  4. 4. Half of all Households are First-Timers
  5. 5. Audience Origin
  6. 6. Key Takeaways • Audience Discovery • Expense Allocations & Message • Community Data • Measure Results

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