A Year In The Life Of A Brand

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A Year In The Life Of A Brand

  1. 1. A Year in the Life of a Brand Richard Berry Head of Creative Design
  2. 2. Headingley Carnegie Stadium
  3. 3. Carnegie World Club Challenge <ul><li>Year two </li></ul><ul><li>Bradford v Wests played in Huddersfield </li></ul><ul><li>Key messages </li></ul>
  4. 4. Carnegie Premier League <ul><li>Three divisions </li></ul><ul><li>Women’s league </li></ul><ul><li>Cup competition </li></ul><ul><li>Youth league </li></ul><ul><li>Junior supporters </li></ul>
  5. 5. Everest West Ridge <ul><li>Partnership with The Army </li></ul>
  6. 6. Three Peaks <ul><li>Partnership event with RFL </li></ul>
  7. 7. Great Student Run
  8. 8. Jane Tomlinson <ul><li>Branding development </li></ul>
  9. 9. Leeds Met Harrogate <ul><li>Package to relaunch Harrogate College </li></ul>
  10. 10. Leeds Met Africa <ul><li>Launched by world’s greatest athlete Haile Gabreselassie </li></ul>
  11. 11. When Leeds Met…
  12. 12. Carnegie Stand
  13. 13. Graduation <ul><li>Events in the Summer, Winter and overseas </li></ul>
  14. 14. Staff Development Festival <ul><li>Events with partners in Leeds and the Regional University Network </li></ul>
  15. 15. Freshers’ Festival <ul><li>Partnership with Students’ Union </li></ul>
  16. 16. Musical events
  17. 17. Events
  18. 18. Sporting partners <ul><li>RFL </li></ul><ul><li>IFA </li></ul><ul><li>Leeds Rugby </li></ul><ul><li>YCCC </li></ul><ul><li>YWRL </li></ul><ul><li>YWRU </li></ul><ul><li>Tonga </li></ul>
  19. 19. Estate
  20. 20. Times Higher Awards 2006
  21. 21. 2007

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