When it comes to content marketing, the notion of "if we publish it, they will come" is more wishful thinking than fact. With the amount of content generated every minute on the web approaching light-speed, even the most ingenious of content can fall flat. Content Marketers need a strategy in place in order to get their content in front of the right people, at the right time.
The Content as the Currency of Influencer Marketing deck shows you how to align your content with influencer marketing to create impact.
This presentation includes:
_key insights about the challenges marketers face today,
_5 tips to get on the radar of your influencers,
_guidelines for collaborating with your influencers to produce content; and
_inspiring examples for content marketing and influencer strategy done right
This presentation was originally delivered at Content.San Francisco conference, 2014.