Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing & Influencer Strategy Framework by Traackr


Published on

Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.

Published in: Marketing

Content Marketing & Influencer Strategy Framework by Traackr

  1. 1. barchart MEASURE Track Impact share DISTRIBUTE Amplify your Content pen CREATE Involve & Collaborate calendar PLAN Inform Strategy Content & Influence A Framework For A Successful Content Strategy share Curate expert content link Reference their content user Involve in your content gear Support their content compose Co-create content rules Define success barchart Track macro metrics & trending thumbsup Track micro metrics sync Keep notes & iterate bullseye Talk to the right people # User their hashtags comment Invite their commentary chats Engage them in context share Find who influences them userportrait Understand your audience searchfile Evaluate trends lightbulb Get inspiration flame Keep up with top stories LISTEN FOR INSIGHTS INVOLVETHEMINYOURCONTENT M EASUREAGAINSTBIZGOALS LIGHT UP THE RIGHT NODES TraackrCreated by INFLUENCERS usergroup