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9 principles
for Influencer
Marketing
by Traackr

USER

USER
USER

USER
THINK BEYOND
DEMOGRAPHICS
MOMMY BLOGGERS & TECH BLOGGERS
WON’T CUT IT. LOOK FOR INFLUENCERS
BASED ON THEIR INTERESTS & PAS...
UNDERSTAND
THEIR COMMUNITY
INFLUENCERS ARE INFLUENTIAL
BECAUSE THEY’VE BUILT AN AUDIENCE.
HELP THEM SERVE THEIR AUDIENCE
&...
DE-EMPHASIZE
PRIMARY REACH
INFLUENCER MARKETING SCALES
BY BUILDING QUALITY RELATIONSHIPS
WITH SELECT PEOPLE & REACHING
SEC...
CREATE
EXPERIENCES

INSTEAD OF PUSHING YOUR NEWS,
CREATE EXPERIENCES FOR YOUR
INFLUENCERS SO THEY HAVE SOMETHING
TO REACT ...
PLAY THE
LONG GAME
THE VALUE OF YOUR INFLUENCER
RELATIONSHIPS GROWS OVER TIME.
INVEST IN EARNING TRUST &
SUSTAINING CONNEC...
TAILOR YOUR
STRATEGY
INFLUENCER MARKETING
IS NOT DIRECT MAIL 2.0.
CUSTOMIZE YOUR APPROACH
BASED ON THE INDIVIDUAL PERSON.
FUNDAMENTALLY
HUMAN
INFLUENCERS ARE NOT EMPTY
AMPLIFICATION VESSELS. TREAT THEM
WELL & FOCUS ON THEIR UNIQUE
PASSIONS, INT...
PROVIDE HIGH
VALUE
FAR FROM PITCHING,
FIND OPPORTUNITIES FOR YOUR
COMPANY TO ENRICH THE WORK
OF YOUR INFLUENCERS.
STRIVE FOR
RELATIONSHIPS
WHEN YOU BUILD A RELATIONSHIP
WITH AN INFLUENCER,
YOU UNLOCK THEIR POTENTIAL VALUE.
Traackr
www.traackr.com
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9 Principles For Influencer Marketing

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Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them.

Published in: Marketing, Business, Technology
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9 Principles For Influencer Marketing

  1. 9 principles for Influencer Marketing by Traackr USER USER USER USER
  2. THINK BEYOND DEMOGRAPHICS MOMMY BLOGGERS & TECH BLOGGERS WON’T CUT IT. LOOK FOR INFLUENCERS BASED ON THEIR INTERESTS & PASSIONS.
  3. UNDERSTAND THEIR COMMUNITY INFLUENCERS ARE INFLUENTIAL BECAUSE THEY’VE BUILT AN AUDIENCE. HELP THEM SERVE THEIR AUDIENCE & YOU WIN.
  4. DE-EMPHASIZE PRIMARY REACH INFLUENCER MARKETING SCALES BY BUILDING QUALITY RELATIONSHIPS WITH SELECT PEOPLE & REACHING SECONDARY AUDIENCES.
  5. CREATE EXPERIENCES INSTEAD OF PUSHING YOUR NEWS, CREATE EXPERIENCES FOR YOUR INFLUENCERS SO THEY HAVE SOMETHING TO REACT TO & SHARE.
  6. PLAY THE LONG GAME THE VALUE OF YOUR INFLUENCER RELATIONSHIPS GROWS OVER TIME. INVEST IN EARNING TRUST & SUSTAINING CONNECTIONS.
  7. TAILOR YOUR STRATEGY INFLUENCER MARKETING IS NOT DIRECT MAIL 2.0. CUSTOMIZE YOUR APPROACH BASED ON THE INDIVIDUAL PERSON.
  8. FUNDAMENTALLY HUMAN INFLUENCERS ARE NOT EMPTY AMPLIFICATION VESSELS. TREAT THEM WELL & FOCUS ON THEIR UNIQUE PASSIONS, INTERESTS & PERSONALITIES. heart
  9. PROVIDE HIGH VALUE FAR FROM PITCHING, FIND OPPORTUNITIES FOR YOUR COMPANY TO ENRICH THE WORK OF YOUR INFLUENCERS.
  10. STRIVE FOR RELATIONSHIPS WHEN YOU BUILD A RELATIONSHIP WITH AN INFLUENCER, YOU UNLOCK THEIR POTENTIAL VALUE.
  11. Traackr www.traackr.com

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