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TPN Shopper Safari: 2017 Back-to-School Recap

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TPN Shopper Safari encourages nimble investigation, inspiration, and immersion in retail spaces by leveraging our employee network. This effort helps foster analysis and conversation that will serve as an asset for our continued understanding of the changing retail landscape as well as assist in the development of our creativity. In this presentation, we highlight four key themes identified in TPN's Back-to-School Shopper Safari.

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TPN Shopper Safari: 2017 Back-to-School Recap

  1. 1. 1 + 2017 Back-to-School Recap
  2. 2. 2 About TPN Shopper Safari? 300+ employees. 12 months/year. 25+ retailers audited. TPN Shopper Safari encourages nimble investigation, inspiration, and immersion in retail spaces by leveraging our employee network. This effort helps foster analysis and conversation that will serve as an asset for our continued understanding of the changing retail landscape as well as assist in the development of our creativity. Through TPN Shopper Safari, TPN owns more current and archived retailer audits (in photos) than the P2P Institute. And we can customize competitive and program audits for any client need.
  3. 3. 3 A look at back-to-school Capture an image of any Back To School/Back To College signage, messaging, activation or social post at any retailer WEEKLY TREK 8/14- 8/20 As part of TPN’s back-to-school Shopper Safari retail audit, we saw four key themes: 1) Battle for the "best" prices 2) Impactful point-of-sale displays 3) Charitable and caused-based program overlays 4) Selling solutions
  4. 4. 4 Best Prices Kroger This is part of an ongoing yearly trend. Retailers are keen to show that they have the best prices on BTS needs since they know that BTS shoppers are extremely price conscious as this is the second biggest spending season of the year for them. Amazon.com Walmart
  5. 5. Another perennial trend we have seen this year at BTS is “Wow” displays. There was no shortage of yellow, school-bus themed displays this year. We would love to see some retailers and brands mix it up to standout and cut through the retail clutter. 5 "Wow" Displays Walmart
  6. 6. 6 Charitable Overlay Kroger - Nabisco BTS Display Kroger This year’s BTS also saw plenty of charitable overlays to benefit less fortunate children. This was a trend that we also noticed last year and seems to still be going strong in 2017.
  7. 7. 7 Selling Solutions BJ’s Wholesale Club Bed, Bath & Beyond Target Walmart Finally, solutions solving for BTS is also a perennial theme. However this year, we saw more solution solving around Back-to-College (versus Back- to-School) across many different retail channels. Target
  8. 8. 8 It’s time to Reimagine Retailtm We understand the shift in shopper behavior. Retail is a omnichannel environment, and our targets often live in more than one at a time. Today, the brands that win create fully integrated experiences in- and out-of-store—because the buy can happen anywhere, anytime. For more information about TPN Shopper Safari or to discover how TPN can partner with your company, please connect with us. John Elliott Director, Business Development john_elliott@tpnretail.com

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