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Mobile or A Memory

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This short presentation highlights why every small business absolutely must have a mobile optimized site or risk going the way of the dinosaur.

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Mobile or A Memory

  1. 1. SMobile or A Memory?By Temitayo A. OsinubiFundamentals of Web DesignTerry Weber31-MAY-2013
  2. 2. You’re going out of businessnext year!!!
  3. 3. Don’t believe me?Consider the following:S There are four times as many smartphones and tabletsas there are computers.S The coveted 18-25 consumer demographic report thatthey access the Internet PRIMARILY through their mobiledevices.
  4. 4. In other words – You’rehemorrhaging money by nothaving a mobile site!!!
  5. 5. Still don’t think your businessis dying? Keep reading.S According to a 2012 survey conducted by independentresearch firms Sterling Research and SmithGeiger, onbehalf of Google:S Seventy-five percent of consumers say they prefer amobile-optimized site, but 96 percent state they’veencountered sites that were clearly not designed torender on smartphone browsers.S Sixty-one percent of U.S. adult smartphone owners saythey would quickly move on to another website if theydidn’t find what they were looking for right away on amobile site.
  6. 6. Where do youthink they goonce theyleave?That’s right!Straight to yourcompetition.
  7. 7. SGet the picture? Good!Now what?
  8. 8. You have options…good onestoo!Mobify DudaMobile
  9. 9. Regardless of who you go withfollow best practices:S Focus, focus, focus. – Clutter is the enemy.S Resize your images.S Get to the point. You don’t have a lot of real estate. If users can’t find the whatthey need fast, they’re gone!
  10. 10. Don’t be a loserGood example Bad example
  11. 11. In case you had any lingeringdoubtsS Facebook now boasts 955 million monthly active users worldwide, and59 percent of that audience accesses the platform via mobile device.Moreover, the number of Facebook users who accessed the siteexclusively via mobile grew to 102 million in the second quarter of2012, a 23 percent quarter-over-quarter increase. That means roughly20 percent of Facebook mobile users never even access the desktopsite.
  12. 12. Apple is onyour side!Apple’s Passbook Will ShapeMobile Marketing’s Future.―More than 70 percent of mobiletraffic to Sephora comes fromiOS devices, so Passbook is anatural fit for Sephoracustomers. Being part ofPassbook also allows recipientsof Sephora eGifts a way toeasily store, access, andredeem them on their iPhones.‖
  13. 13. The future is unmistakablyclearS Digital research firm comScore forecasts that the numberof mobile Internet users will surpass desktop Internetusers sometime in 2014.S You’ve got till then to get your mobile act together or gothe way of the dinosaur!
  14. 14. References 1S Associated Press. (Designer). (2001, May 15). Autos Telematics [Web Photo].Retrieved from AP 01051502577S [Web Photo]. Retrieved from http://blog.heritage.org/wp-content/uploads/2Going_out_of_Business090203.jpgS [Web Photo]. Retrieved fromhttp://paulandpartners.files.wordpress.com/2009/06/5322267-756x5042.jpgS baurka. (Designer). Business Success. Competition concept [Web Photo]. Retrievedfrom http://www.123rf.com/photo_8808082_business-success-competition-concept.htmlS Musett.com. (Designer). iPhone Black Apple Icon [Web Photo]. Retrieved fromhttp://www.iconarchive.com/show/iphone-4-icons-by-musett/iPhone-Black-Apple-icon.htmlS meBaze. (Designer). (2012, Jan 07). Apple 1 Icon [Web Photo]. Retrieved fromhttp://www.softicons.com/free-icons/social-media-icons/brushed-metal-icons-by-mebaze/apple-1-icon
  15. 15. References 2S Dinosaurs and other extinct creatures [Web Photo]. Retrieved fromhttp://www.nhm.ac.uk/nature-online/life/dinosaurs-other-extinct-creatures/S Wentworth, T. (2011, August 05). Why mobile design should never be an afterthought.Retrieved from http://mashable.com/2011/08/05/mobile-design-priority/S Ankeny, J. (2012, December 31). How apple’s passbook will shape mobile marketing’sfuture. Retrieved from http://marketingzeus.com/column/how-apple’s-passbook-will-shape-mobile-marketings-futureS Ankeny, J. (2012, October 22). Smbs unlock the value of mobile social outreach. Retrievedfrom http://marketingzeus.com/column/smbs-unlock-the-value-of-mobile-social-outreachS Ankeny, J. (2012, October 11). How your mobile website can attract customers—or repelthem. Retrieved from http://marketingzeus.com/column/how-your-mobile-website-can-attract-customers—or-repel-themS (2011, June 17). Can I tag people in my status from Facebook mobile? [Web Photo].Retrieved from http://www.chipeo.net/wp-content/uploads/2011/06/1308294974-99.jpg

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