The title is meant to get the business owner thinking if they don’t go mobile they’re toast.
Grab their attention with shock value. Small businesses need to understand just how critical mobile is to their survival.
In addition to the links provided in the assignment, I got most of my mobile stats from MarketingZues.com, which is powered by Full Sail. The numbers are staggering.
Mobile really is something the small business owner can’t ignore. Mobile users are twice as likely to convert.
Attention spans are shorter and expectations are higher. If people can’t find what they need on the go, it’s on to the next one.
By not having a mobile optimized site, you’re diving traffic straight to a competitor that does.
Duda Mobile has a free option whereas Mobify is the gold standard paid option.
I paraphrased the tips from Mashable.com.
In the bad example the image wasn’t resized for the web so it actually goes off the screen. The text is very small so you can’t read anything without zooming in.Zappos.com on the other hand has appropriately sized images. The design is clean, smooth and easy to read.
After Google Facebook is the envy of getting traffic. A Facebook stat should get their attention if nothing else does.
While they do face fierce competition, I dare to say Apple owns the mobile market. Where they move so moves mobile. The savvy small business owner does well to hop on board.
Overhauling your website for mobile now is one surefire method to help guarantee your small business is still around when that paradigm shift takes place.
Mobile or A Memory
SMobile or A Memory?By Temitayo A. OsinubiFundamentals of Web DesignTerry Weber31-MAY-2013
Don’t believe me?Consider the following:S There are four times as many smartphones and tabletsas there are computers.S The coveted 18-25 consumer demographic report thatthey access the Internet PRIMARILY through their mobiledevices.
In other words – You’rehemorrhaging money by nothaving a mobile site!!!
Still don’t think your businessis dying? Keep reading.S According to a 2012 survey conducted by independentresearch firms Sterling Research and SmithGeiger, onbehalf of Google:S Seventy-five percent of consumers say they prefer amobile-optimized site, but 96 percent state they’veencountered sites that were clearly not designed torender on smartphone browsers.S Sixty-one percent of U.S. adult smartphone owners saythey would quickly move on to another website if theydidn’t find what they were looking for right away on amobile site.
Where do youthink they goonce theyleave?That’s right!Straight to yourcompetition.
You have options…good onestoo!Mobify DudaMobile
Regardless of who you go withfollow best practices:S Focus, focus, focus. – Clutter is the enemy.S Resize your images.S Get to the point. You don’t have a lot of real estate. If users can’t find the whatthey need fast, they’re gone!
In case you had any lingeringdoubtsS Facebook now boasts 955 million monthly active users worldwide, and59 percent of that audience accesses the platform via mobile device.Moreover, the number of Facebook users who accessed the siteexclusively via mobile grew to 102 million in the second quarter of2012, a 23 percent quarter-over-quarter increase. That means roughly20 percent of Facebook mobile users never even access the desktopsite.
Apple is onyour side!Apple’s Passbook Will ShapeMobile Marketing’s Future.―More than 70 percent of mobiletraffic to Sephora comes fromiOS devices, so Passbook is anatural fit for Sephoracustomers. Being part ofPassbook also allows recipientsof Sephora eGifts a way toeasily store, access, andredeem them on their iPhones.‖
The future is unmistakablyclearS Digital research firm comScore forecasts that the numberof mobile Internet users will surpass desktop Internetusers sometime in 2014.S You’ve got till then to get your mobile act together or gothe way of the dinosaur!
References 1S Associated Press. (Designer). (2001, May 15). Autos Telematics [Web Photo].Retrieved from AP 01051502577S [Web Photo]. Retrieved from http://blog.heritage.org/wp-content/uploads/2Going_out_of_Business090203.jpgS [Web Photo]. Retrieved fromhttp://paulandpartners.files.wordpress.com/2009/06/5322267-756x5042.jpgS baurka. (Designer). Business Success. Competition concept [Web Photo]. Retrievedfrom http://www.123rf.com/photo_8808082_business-success-competition-concept.htmlS Musett.com. (Designer). iPhone Black Apple Icon [Web Photo]. Retrieved fromhttp://www.iconarchive.com/show/iphone-4-icons-by-musett/iPhone-Black-Apple-icon.htmlS meBaze. (Designer). (2012, Jan 07). Apple 1 Icon [Web Photo]. Retrieved fromhttp://www.softicons.com/free-icons/social-media-icons/brushed-metal-icons-by-mebaze/apple-1-icon
References 2S Dinosaurs and other extinct creatures [Web Photo]. Retrieved fromhttp://www.nhm.ac.uk/nature-online/life/dinosaurs-other-extinct-creatures/S Wentworth, T. (2011, August 05). Why mobile design should never be an afterthought.Retrieved from http://mashable.com/2011/08/05/mobile-design-priority/S Ankeny, J. (2012, December 31). How apple’s passbook will shape mobile marketing’sfuture. Retrieved from http://marketingzeus.com/column/how-apple’s-passbook-will-shape-mobile-marketings-futureS Ankeny, J. (2012, October 22). Smbs unlock the value of mobile social outreach. Retrievedfrom http://marketingzeus.com/column/smbs-unlock-the-value-of-mobile-social-outreachS Ankeny, J. (2012, October 11). How your mobile website can attract customers—or repelthem. Retrieved from http://marketingzeus.com/column/how-your-mobile-website-can-attract-customers—or-repel-themS (2011, June 17). Can I tag people in my status from Facebook mobile? [Web Photo].Retrieved from http://www.chipeo.net/wp-content/uploads/2011/06/1308294974-99.jpg