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Why Your Business Needs To Be On Google+

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The ultimate guide for Google+ Business beginners. We break down the fundamentals of Google+ so that you can fully take advantage of this valuable tool.

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Why Your Business Needs To Be On Google+

  1. 1. By To-Who.Com WHY YOUR BUSINESS NEEDS TO BE ON GOOGLE+
  2. 2. WHAT IS GOOGLE+? Google+ is a social network which is owned by yes, you’ve guessed it – Google. To join Google+ you need to have a Google account, such as Gmail. The home page on your Google+ account contains a stream which is similar to a Facebook feed. This consists of updates, shared content and conversations. The added benefit to using Google+ is that you can categorize your contacts into ‘circles’ which means you can target your posts/updates to specific groups. Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business.
  3. 3. SOME SURPRISING FACTS ABOUT GOOGLE+ Some people still are of the belief that Google+ is a ghost town. It certainly is not, as these following facts will show you! • The Google+ button (Google’s version of the Facebook ‘Like’ button, is hit 5 billion times per day • They now have 369 million active users, 90 million of them joined in the last year. • Improved SEO: The +1 button helps increase your Google search rankings, so be sure to add it to your website/e-commerce sites. • Unlike the Facebook ‘Like’ button, the +1 button is not just confined to Google+. It is open to anyone searching on Google, this opens your business up to a much wider consumer audience. • Google+ is the number 1 visited social network with over 1.203 billion visitors per month.
  4. 4. WITH GOOGLE+ YOU CAN JOIN AND CREATE COMMUNITIES Communities are a great way to find people who are interested in your services. By regularly posting to your Google+ page and commented in community conversations you can gain exposure without forcing your products onto people. You can also position yourself as an expert in your field. By creating your own communities you can specialize in more than one field of expertise and target the right people for your brand. By sharing values and concepts rather than blatantly selling your products, you can create trust and relationships with your target audience.
  5. 5. YOU CAN CREATE EVENTS ON GOOGLE+ Events and special promotions can be marketed much more effectively through Google+ There is a much increased level of interactivity compared to other social network event systems. As it is a Google product your events can be linked to your attendees Google calendar, which has a system of reminding them of your upcoming event. Not only can you invite individual Google+ users to your event, you can also invite whole groups. By doing this you will reach a much more targeted audience who may be interested in what your event has to offer. Events can include webinars, online meetings, promotions and many other types of events.
  6. 6. GOOGLE+ LOCAL Google+ Local is a page that you can add that enables customer and potential customers to find you. to find your business location easily and also write reviews. Reviews and photos can be uploaded to the page by your customers. Here are some of the benefits - • It can give your business greater credibility when real people have left a review • Google+ Local pages are normally located above other results • Your business address and location is located beside them • A direct link to your business location on a map is provided • Customers can upload photos to go along with their testimonials
  7. 7. MESSAGING Another great benefit of Google+ is the messaging system. • You can message different groups of people rather than broadcasting your message to all of your contacts who may not be interested in that specific post. • You can see when people are engaged in the Hangout and message friends anytime, even if they're not connected right now. Once they come back online you will receive an alert. HANGOUTS Google Hangouts is essentially a video chat-room. • You can turn Hangouts into a live video call with up to 10 people as opposed to Skype, where you can currently only include 2 people in a voice call from your computer. • They can be used privately or publicly so anyone can join in. The public chat options available in Hangouts are unique to the service. • Once your hangout has been aired it can still be viewed publicly via Google+ and You Tube, this helps to keep the conversation going.
  8. 8. GOOGLE+ IS A POWERFUL WEAPON IN YOUR SEO ARSENAL • Your Google+ followers see your content higher up on their Google searches. Also, If their followers have +1’d your posts this also increases your ranking on your followers search. Therefore, developing a strong following on Google+ means increasing your authority through organic searches. • Unlike Twitter and Facebook Your own Google+ posts also appear in Google searches, with the added benefit of having your Google+ profile picture to the left of them. These types of links are more appealing as they have a friendly (hopefully!) human face, so they appear much more authentic and ‘clickable’. • Hashtags are added automatically on Google+ so there is no need to worry about forgetting to add them. However, you can add them manually as well, which will let you maintain bigger control over connecting your content’s subject to the particular topic.
  9. 9. WOULD YOU LIKE TO KNOW MORE? We are To-Who, based in Northamptonshire. We work with businesses and individuals who are looking to create the right image, impression and impact. They want to do this to build up their social media network of potential clients, supporters and advocates. We’d love to chat to you for you to see how we can help your business! 0800 046 1815 tweet@to-who.com www.to-who.com

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