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SEE the Cloud: David Wheable - Can we manage the future?

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When we look at how we govern, manage and operate technology we find practices that can no longer keep up with the pace of change. The emergence of DevOps and Service Integration frameworks, such as SIAM, have gone some way to address this problem but organisations are still struggling to successfully adopt and apply these techniques.

At the same time the business landscape has been reshaped by digital and driven by ever more empowered customers. Technology is now embedded in our lives and our work and we use it to create personal “ecosystems of value” by dynamically selecting and integrating services to meet our desired outcomes and experiences.

This presentation will discuss the implications of these changes on businesses, technology management and technology architectures. It will also provide a glimpse into the future and the potential impact on Service Management and the IT organisation.

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SEE the Cloud: David Wheable - Can we manage the future?

  1. 1. #SEETHECLOUD Can we manage the future? David Wheable
  2. 2. #SEETHECLOUD David Wheable Vice President and Principal Consultant Forrester
  3. 3. 4© 2017 FORRESTER. REPRODUCTION PROHIBITED. Business is changing the Forrester point of view
  4. 4. 5© 2017 FORRESTER. REPRODUCTION PROHIBITED. Empowered customers give rise to a new era.
  5. 5. 6© 2017 FORRESTER. REPRODUCTION PROHIBITED. Empowered customers have given rise to a new era Age of manufacturing Mass manufacturing makes industrial powerhouses successful • Ford • Boeing • GE • RCA Age of distribution Global connections and transportation systems make distribution key • Wal-Mart • Toyota • P&G • UPS Age of information Connected PCs and supply chains mean those that control information flow dominate • Amazon • Google • Comcast • Capital One Age of the customer Empowered buyers demand a new level of customer obsession • Macy’s • Salesforce.com • USAA • Amazon
  6. 6. 7© 2017 FORRESTER. REPRODUCTION PROHIBITED. Companies have historically had most of the power over technology . . .
  7. 7. 8© 2017 FORRESTER. REPRODUCTION PROHIBITED. . . . but technology itself is now empowering employees & customers
  8. 8. 9© 2017 FORRESTER. REPRODUCTION PROHIBITED. We are in an age of “hyperadoption”.
  9. 9. 10© 2017 FORRESTER. REPRODUCTION PROHIBITED. By 2019 there will be 3.5 billion smartphones in the world. Source: Global Business And Consumer Tablet Forecast Update, 2013 To 2017
  10. 10. 11© 2017 FORRESTER. REPRODUCTION PROHIBITED. We face a wave of innovation.
  11. 11. 12© 2017 FORRESTER. REPRODUCTION PROHIBITED. Complexity is the new reality.
  12. 12. 13© 2017 FORRESTER. REPRODUCTION PROHIBITED. IT’s success is not measured by how well it responds to ”the business” – but how well it enables us to compete in this environment
  13. 13. 14© 2017 FORRESTER. REPRODUCTION PROHIBITED. Digitize your business strategy.
  14. 14. 15© 2017 FORRESTER. REPRODUCTION PROHIBITED. Digital businesses win, serve, and retain customers by continuously creating and exploiting digital assets to simultaneously deliver new sources of customer value and increase their operational agility.
  15. 15. 16© 2017 FORRESTER. REPRODUCTION PROHIBITED. Operating Models Budget Driven Shared Service Service Integrator Service Broker Maturity Operational Strategic Low High Focus
  16. 16. 17© 2017 FORRESTER. REPRODUCTION PROHIBITED. Service Integration and Management (SIAM) provides some guidance but not the complete answer
  17. 17. 18© 2017 FORRESTER. REPRODUCTION PROHIBITED. People create a digital value ecosystem that represents the real world … Source: "How To Craft A Better Digital Vision" Forrester report
  18. 18. 19© 2017 FORRESTER. REPRODUCTION PROHIBITED. … and businesses need to participate in those ecosystems
  19. 19. 20© 2017 FORRESTER. REPRODUCTION PROHIBITED. Digital business platforms are a modular technology base built around business APIs and designed for rapid reconfiguration of business models, processes, and ecosystems. Forrester report “Business Platforms Power Your Digital Business”
  20. 20. 21© 2017 FORRESTER. REPRODUCTION PROHIBITED. Microservice architecture built on individual components and delivered independently via DevOps
  21. 21. 22© 2017 FORRESTER. REPRODUCTION PROHIBITED. Platform Complexity Demands New Capabilities Usability Securability Scalability Sustainability Integrability Service design thinking, customer experience, ethnographic research Security as a design principle from devices to architecture Cloud deployment and orchestration Agile development and DevOps, modular software architectures Ecosystem management, API factories
  22. 22. 23© 2017 FORRESTER. REPRODUCTION PROHIBITED. Increasing complexity drives automation
  23. 23. 24© 2017 FORRESTER. REPRODUCTION PROHIBITED. This is the ultimate relationship platform
  24. 24. 25© 2017 FORRESTER. REPRODUCTION PROHIBITED. So what does service orchestration look like in the future?
  25. 25. 26© 2017 FORRESTER. REPRODUCTION PROHIBITED. © 2017 Forrester Research, Inc. Reproduction Prohibited
  26. 26. 27© 2017 FORRESTER. REPRODUCTION PROHIBITED. © 2017 Forrester Research, Inc. Reproduction Prohibited What is my seat number? What time do we land? Will there be food on the plane? Is there a m on the plan Can I get a mobile boarding pass? What tim need to le the airp need cash can I use a edit card? room service ll be open at the hotel? Is my bag under the weight limit? Where is my hotel in San Francisco? How will I get to the airport? Do I need a visa? What is the limit in weight for a carry on? What time do I What is the bes way to get to downtown?
  27. 27. 28© 2017 FORRESTER. REPRODUCTION PROHIBITED. © 2017 Forrester Research, Inc. Reproduction Prohibited
  28. 28. 29© 2017 FORRESTER. REPRODUCTION PROHIBITED. © 2017 Forrester Research, Inc. Reproduction Prohibited{this.options.log = This.option.lo s.options.log l’ : ‘None’;} </> const params={Functio nName:this.opt if {invocationType !==‘RequestRespo nse’){this.option {This.option.lo is.options.log ail’ : ‘None’;} (this.options.data || {})), }; </> invoke() {const invocationType = this.options.type ’) {this.options.log = ‘None’;} </> if {invocationType !==‘RequestRespo nse’){this.option </> LogType: this.options.log, </> if{ this.options.log, if {invocationType !==‘RequestRespo nse’) </> </> const params {FunctionNam {this.optio ‘None’;} </> else{This.option .log=this.option s.log ? ‘Tail’ :
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  30. 30. 31© 2017 Forrester Research, Inc. Reproduction Prohibited© 2017 Forrester Research, Inc. Reproduction Prohibited
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  34. 34. 35© 2017 FORRESTER. REPRODUCTION PROHIBITED. © 2017 Forrester Research, Inc. Reproduction Prohibited “I want to go there...”

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